How language skills can help you become a successful social media specialist
There is no
to deny that the role of foreign languages in the economy matters. If you
want your company to grow successfully and reach the international market, knowledge
of at least one foreign language is essential.
the importance of language skills also in business administration. A study
from the Macrothink Institute, which surveyed 53 managers at various levels, has confirmed that the
Foreign language skills are essential in many areas of business operations
– Product development, customer support, sales, human resources, etc.
This study too
mentions that knowledge of a foreign language plays an important role
Marketing. But what about social media marketing in particular? How can
Language skills help you become a successful social media specialist?
Let's take a look.
You are in demand with international companies
World-famous companies operate their social media strategies on an international level
Frame. It helps them develop a relationship with an overseas audience. Plus, 60% of shoppers never buy from websites that are only available in English.
Prefer content in their own language.
IKEA is a perfect example of an international company with a multilingual social media strategy. The company has separate Instagram pages with content in the languages of each country where you can find IKEA's stores. Here is an example of IKEA's Instagram page in French:
Image credit: IKEA
IKEA also has
Instagram pages in Spanish, German, Italian, Polish, Russian and many others
Languages. The company's Facebook accounts are also broken down by
different foreign languages.
So if your dream
is supposed to work as a social media specialist for an international company that
Foreign language skills are an absolute must.
You can read research in a foreign language
Another point in
The advantage of being able to speak a foreign language is that you can read
Do research in other languages to diversify your knowledge.
Sure there is
many social media studies in English. It is also common to: a
Summary of the paper in several languages including English. However,
This is not always the case, and it should not be completely relied on.
Researching you can also read case studies from companies around the world
Globe in a different language. In this way, you can discover unfamiliar social networks
Jewels of media strategy and try them out with your company too.
The learning process provides you with marketing ideas
Learn a foreign word
Language always involves new discoveries as you immerse yourself in one
different culture. And since learning a foreign language is now social
Media a lot, it can provide you with both study materials and social media
For example, let's say you use podcasts to learn English and improve your pronunciation. The podcast you are listening to has a series of interviews with native speakers to help you study and get used to different accents, such as: B. Teacher Luke's podcasts in the following example:
Photo credit: Luke's English podcast
Interviews are a
Great format through which teacher Luke shares English skills. As a
In the Social Media Manager you can analyze how this format works and recommend its use
For example, this applies to your own company's social media strategy to diversify your business
The brand's YouTube channel.
Learn a foreign word
The language opens up opportunities for social media strategies that you may not have
thought about it beforehand. All you have to do is keep your eyes open for more
You won't make cultural mistakes
Today is the age
global business expansion, and many brands are becoming international. It means
To connect with overseas audiences, they need to adapt and localize
including their social media marketing strategies.
There are many
Examples of famous brands failing in overseas markets due to poor location
localized social media marketing strategies. For example, KFC could not properly translate its slogan "Finger-Lickin 'Good" into Chinese.
Turn it into "Eat Your Fingers Off".
They seem tiny and unimportant. Such mistakes can ruin all of your marketing
Strategy. And considering that people usually learn about a business
Entering the overseas market through social media, a simple localization mistake
can undermine the entire brand expansion campaign.
As social media
Specialist with good language skills, you can prevent this from happening
Situations happen. Knowing a foreign language means understanding it
foreign culture too. You will also think and see like a native speaker
the difference between specific cultural phenomena.
Learning a language pays off professionally
As you can see,
It is hard to underestimate the importance of foreign language skills in the social field
Media specialist career. Even if your job doesn't depend on these skills
You can directly play a decisive role in your professional success.
So come on
Learning foreign languages to broaden your perspective, run successfully
Social media marketing campaigns, and eventually that cute job end up with you