July 14, 2020

marketing

Erica Perry

photo

COVID-19 has changed the global economy drastically, causing disruption with unprecedented speed and size. Decisive for creating a prosperous post-pandemic world is the inclusiveness and improvement of digital literacy through easier access to resources and tools for building skills in remote environments.

Many platforms have tried to promote education during this time. Last, LinkedIn tries to help current job seekers in a variety of ways, from learning and applying to building their professional networks when personal contact is not possible.

"With free access to the skills and training that job seekers need to find work, we hope to do our part and connect job seekers around the world with new opportunities," said the CEO Ryan Roslansky in the official announcement

Here is a breakdown of the platform's latest efforts and how you can use them for your own development and business growth.

Promotion of skills for sought-after jobs

Use insights from your own community – 690 million members, 50 million companies, and 11 million job offers – and LinkedIn, a new interactive tool called "Economic Graph," highlights the rapidly changing economy, global attitudes, and jobs and skills in demand to help unemployed people as a result of the global pandemic.

From this, LinkedIn created a selection list of the 10 most important jobs in today's COVID economy. These informed the start of the 10 LinkedIn learning paths Program in collaboration with Github and Microsoft that provide advanced course material in technically advanced areas including the developer area. For each of the 10 paths, individuals will have free access to LinkedIn Learning Library content led by industry experts until the end of March 2021. After completion, you will receive a certificate that can be released in your profile.

In addition to skills that are very trade and competence-based, there is also a growing need for knowledge of basic digital competence, virtual collaboration, and actionable ways to create an environment of diversity, inclusion, and belonging for all.

Tools and resources for job search and placement

In addition to a better understanding of the job market and navigation in emerging trends, there is an additional level of understanding for the application. Since the outbreak began in March, LinkedIn has increased the number of calls between connections by 55 percent. Compared to the previous year, the creation of content on the platform was increased by 60 percent, which opens up new opportunities to improve the discovery and to connect directly with companies and certain job offers.

Some important ways that LinkedIn is building on this trend are various resources and tools that can help you improve interview performance and provide resume guidance or general job search best practices. To help recruiters identify those who are looking for their next opportunity and may fit, LinkedIn has launched a #OpenToWork profile photo frame that you can access by going to "Me"> Settings & Privacy> Settings for click the job search.

Regardless, the platform wants to make it easier to seek and get help with job hunting by posting a simple post on the feed that explains how you can help if this is an introduction to someone on your network and the Providing information about a includes a resume or general advantages and disadvantages to make the trip more seamless and stress-free. In order to do this:

  1. Start a new post and click on the "Offer help" option
  2. Select the ways you want to help others find a job or career and click Done.
  3. Edit your post and choose who you want to see
  4. Click on "Post" and start a conversation

To get feedback on your interviewing technique, LinkedIn is working with Microsoft to develop an AI-driven feature that lets you think about your answers in real time and know where they can be improved.

New ways to connect to your network

LinkedIn took a page from Facebook's playbook and that of several other major platforms and launched a "support"Response to cases where a generic" like "or" love "response does not fit the situation, which is often the case in these uncertain times.

"We continue to introduce new tools that our members can use to give and receive help on LinkedIn because we are all better when we are together," said LinkedIn Kiran Prasad, VP of Product, for the update. People long for authentic and fluid conversations when they can no longer supplement their digital relationships with personal encounters.

At a time when social utilities are becoming more popular due to their ability to bring people together and reactions, emojis and GIFs are becoming more and more common, we have the opportunity to bring empathy and shared experiences back to the core of social media. Not only will this be a useful engine for companies, it will also play an important role in bridging a global society. Conversations are more digital today than ever before, but they don't have to be less human.

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