While it may still be launched worldwide, Instagram Reels already has a handful of great brands that are receiving serious rewards.

Instagram Reels' popularity is growing by the second and brands are already using it to reach their audience with some videos that get + 5 million views – and this is just the beginning!

In this blog post, we introduce 9 brands on Instagram Reels and share how they use this feature to grow their business!

Brands on Instagram Reels

The best brands on Instagram roles:

  1. Louis Vuitton
  2. Sephora France
  3. Red Bull France
  4. My Parisian portraits
  5. FastandFood
  6. Sixty-five
  7. Balmain
  8. June 6, Paris
  9. Oliver Wong

Brands on Instagram Reels # 1: Louis Vuitton

Louis Vuittons Instagram roles are high quality, stunning and super creative – and it works for them! Every single one of her roles has gone viral. with an average of 5 million views.

The global fashion brand uses Instagram Reels to promote new collections. In their latest roles, they present #LVCruise.

Each campaign role is very similar – they all have exactly the same label, just with a different model and a # LVVruise bag.

Similar to TikTok videos on the For You page, Instagram roles are shown on the Explore page. This means that even people who don't follow you can see and interact with your Instagram roles!

This is a big growth hack as your brand is presented to a brand new audience every time you post. So while your number of views increases with each reels post, your number of followers may also increase a little!

Would you like to jump into the details? Our ultimate guide to Instagram roles tells you more about how you can use the new video format to grow your business!

Brands on Instagram Reels # 2: Sephora France

With over 300,000 views on each of her roles, it seems Sephora France has already mastered the Instagram Reels game!

Her roles range from compelling makeup tutorials to product demos to user-generated content.

They also encourage conversation and engagement in the comment section – with subtitles such as “Tag a friend you want to shop with” and “What color is your favorite color? Comment below! ".

TIP: Take a page from the Sephora France book and use video content from other platforms such as Instagram Stories or TikTok for your Instagram roles!

Brands on Instagram Reels # 3: Red Bull France

With a strong, global community on Instagram, it's no surprise Red Bull France already has a handful of viral roles.

Red Bull France understands their demographic situation and offers heartbreaking content that engages audiences – mostly outdoor sports.

Your most popular role – the POV of a dirt bike on a super steep hill – has over 2 million views!

Brands on Instagram Reels # 4: My Parisian Portraits

The success of Instagram Reels is not just reserved for mega brands. Micro-influencers and small businesses have also received positive results from their first reels posts.

For example, My Parisian portraits knows exactly how to benefit from trends in travel inspections and wanderlust locations with Instagram Reels.

In short and simple roles, My Paris Portraits tells a story and takes her fans along while exploring and enjoying the summer in Paris.

“Instagram Reels is the perfect addition to my Instagram strategy. I use Instagram Stories for current content, IGTV for video series and now Instagram Reels for fast and entertaining content in bite size! "

-Janelle Sweeney (My Paris Portraits)

Do you want to optimize your Instagram Stories strategy this year? Take ours Free 45 minute Instagram Stories course to learn how to create beautiful stories and use the latest features.

Brands on Instagram Reels # 5: FastandFood

Food videos on Instagram are satisfying – and very addicting to watch FastandFood take advantage of it!

FastandFood uses reels to quickly share content and publish quality food videos from restaurants across Paris.

This is not only a great resource for their followers, but also a great opportunity for the featured restaurants to gain traction.

Brands on Instagram Reels # 6: Junesixtyfive

The fashion influencer Junesixtyfive uses Instagram Reels as an extension of her feed.

She keeps it great on the brand by having a strong understanding of her demographics and offering content that appeals to her audience.

Her most popular video, in which she shows different outfits – a trend that has been popularized at TikTok – has already had a whopping 2.1 million views.

Brands on Instagram Reels # 7: Balmain

Balmain holds the video content together across social channels – and uses its videos for both TikTok and Instagram roles.

With over 1 million views and hundreds of thousands of likes on each role, Balmain knows what his audience wants and continues to deliver.

They keep their feed highly fashionable and clean, and use Instagram Reels to showcase their fun and playful side.

Brands on Instagram Reels # 8: June 6, Paris

If there is a brand on Instagram Reels that makes the most of its subtitles, it is the streetwear company Sixth June Paris.

Her roles consist of viral TikTok dances and transitions, but her captions are where they shine.

June 6 Paris knows its audience well – they know they will ask what people are wearing in the video. Therefore, each caption contains a short product number that their followers can search on their website to give their viewers a direct call to action.

Would you like to learn how to write great captions? Take later How do I write engaging Instagram subtitles? Workshop with Instagram Pro Elise Darma now – it's completely FREE, just sign up below!

Brands on Instagram Reels # 9: Oliver Wong

Like many other brands in this article, travel photographer and content creator Oliver Wong, wonguy974 on Instagram, has done an A + job of using reels to help his brand grow.

His most popular roles include hyper-lapse and slow-motion tutorials, photography tips, and BTS footage.

Another way of captivating your audience? By adding scrolling stop text. It's an incredible way to do it Show your audience Value you may have missed when the phone sound was turned off.

Regardless of your brand or company, Instagram Reels has a creative opportunity for you. Hopefully these brands on Instagram roles will give you the inspiration to create your first Instagram role.

Instagram roles are currently only available in Brazil, India, France and Germany. However, since there are enough video editing features to keep up with TikTok, we expect it to be rolled out to more locations over the next few weeks. Stay tuned!

What do you think of Instagram's new reels feature? Take part in the conversation Later Instagram channel.

Would you like to stay up to date on the latest trends and feature releases? Subscribe to something Later Email newsletter with the latest Instagram news, tips and more!

Written by

Jessica Worb

Jessica is a creative problem solver and content writer. She loves to talk about everything related to social media marketing, except on Monday night when she's watching The Bachelor. Jessica comes from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.


Please enter your comment!
Please enter your name here