Starting a freelance business takes some preparation, research, and dedication. The fact that the globe is interconnected by digital space means your freelance business has the opportunity to grow beyond your geographic location. You need to develop strategies and fit into a space that is constantly evolving and diverse. Let's look at how you can start your own freelance writing business.
1. Decide on the services offered
The freelance writing space is diverse and varied. You need to decide on the type of typing service your company will provide. This can be anything from translation services to blog marketing, link building to social media content such as influencer marketing production. The types of services that you can offer are endless.
2. Research target market
Once you have determined the type of content you want to offer, you need to research your target market. You need to know their profile as this will determine how you create content. For example, if your target market is in the business area, you need to figure out the types of topics that interest them. These topics are different from a market that is young and likes vlogs, for example.
3. Analyze competition
How you start your business is also determined by your competitors. You need to establish your unique signature as a company that will make you stand out from the crowd. You need to first analyze how your competitors are delivering content to the target market so that you can figure out how to differentiate yourself. Analyze the language, platforms, frequency and topics of your competitors and determine your position among them. Consumers are always looking for different and more valuable business services.
4. Calculate start-up costs
Once you have developed a strategy based on the information you gathered from the previous phases, you need to calculate the startup cost. This includes online service fees depending on the platform your business will operate on, corporate insurance costs, any legal costs, overheads such as electricity, transaction costs, wages, marketing, and internet connection, to name a few. The costs you will incur will depend on various factors in which your company will operate.
5. Scout for Talent
Once you've set up your system, it's time to start looking for talent. There are several methods you can use to market your company to future employees. You can join freelance platforms such as Upwork, Freelancer, and Trulancer where you can publish your business and employee needs. Once candidates have applied, you can draw and hire your staff from there.
Alternatively, you can search for talent without promoting your business. You can join the various platforms as an individual and privately invite applicants to apply to your company. Freelancers also advertise their services on social media platforms like Facebook and Twitter.
To get your freelance services set up, you need to comment on the types of content you are going to produce as there are several. You also need to study your target market and your competitors so that you can position yourself successfully. Once you've figured out the cost of running your business, it's time to find talent and start delivering services.
The article How to Start Your Own Freelance Writing Business first appeared in Home Business Magazine.