Would you like to control TikTok's traffic?
With more than 800M TikTok is the new way you were looking for.
Discover everything you need to know about the brand Marketing on TikTokas well as our top 5 tips to increase traffic and sales for your company:
Why brands should direct TikTok traffic
Tick tack is perhaps best known for teen dance routines and lip sync videos.
Times on the platform are changing, however, and user demographics have changed a lot in the past 6 months.
Millennials now make up a larger share of the TikTok user base than ever before. With over 24% From the platform between the ages of 25 and 34, TikTok is suddenly a much more attractive platform for brands and companies that want to reach customers with greater purchasing power.
And while TikTok was once dominated by Gen-Zers, the 18-24 year old user group was fell over 5%.
There is no denying that TikTok is experiencing a phenomenal growth phase.
With more than 87 million worldwide downloads In June 2020, TikTok was the most downloaded non-gaming app for two months in a row – with an increase of almost a year over the previous year 53%.
TikTok's rapidly growing user base has also diversified the content on the platform and given brands the opportunity to get creative with relevant content in the app.
Previously dominated by viral dance trends, TikTok videos now span almost every conceivable industry. Beauty tutorials, home hacks, styling tips and fitness videos are commonplace alongside a new wave Educational content Reporting on current events and social issues.
@thedailyshow "There is no right way to protest because it is protest." ## dailyshow ## foryoupage ## fyp ## blacklivesmatter ## georgefloyd ♬ original sound – thedailyshow
Plus, it's still relatively easy to go viral as a brand on TikTok. TikTok's unique algorithm This means that even accounts with zero followers can get millions of views for a new video.
Against this background, TikTok offers a great opportunity for brands that want to increase their awareness, create innovative and appealing content and appeal to a rapidly growing audience.
Are you ready to improve your TikTok strategy? Watch our free 30 minute video workshop to learn how you can use TikTok to strengthen your brand:
5 ways to increase TikTok traffic and sales
It is time to think strategically about using TikTok to market your brand, especially if you want to drive more visitors to your website and make sales.
The good news is that there are many ways to take advantage of TikTok's thriving and dedicated user community.
Indeed, many think quickly Brands on TikTok are already reaping the rewards, often with very little investment.
Ready to start? Here are 5 tips to increase TikTok traffic and sales:
How to direct traffic from TikTok # 1: Add a link in bio
The link in your TikTok biography is one of the few places where you can add a clickable link to the app. This makes it an extremely valuable resource for brands that want to increase traffic and sales.
Currently, however, only certain TikTok accounts can use the TikTok link in organic by default.
If you are one of the lucky ones, a "Website" field will appear on your TikTok profile page after clicking "Edit Profile".
Fortunately, there is a way to speed up the system. All you have to do is take part in the TikTok Testers program. Here's how:
- Go to your TikTok profile.
- Tap the three dots in the top right corner.
- Scroll down and select "Join TikTok Testers".
- Tap on “TestFlight” and download it from the App Store.
- Tap on "Start test" and download the new version of TikTok.
- Open your TikTok profile again.
- Touch "Edit Profile."
- Paste your link in the "Website" field.
NOTE: Some accounts may still not see the Website field after joining the TikTok Testers program. This could be because you do not have enough followers or the country you are in.
Once you've got a coveted organic TikTok link in your hands, you can use it to drive traffic to your brand or business!
Discover the Top 8 tools to optimize your link in organic and generate more sales blog entry.
How to increase TikTok 2 traffic: Connect your social profiles
The fastest and easiest way to increase traffic from your TikTok account is to connect your social media accounts through the app.
You can currently add direct links to your Instagram and YouTube accounts.
To do this, select "Edit profile" on your TikTok profile page and connect your accounts:
Once connected, users can tap the Instagram icon on your profile page to display a pop-up menu that points to your social channels:
Adding your social media links to TikTok is a quick cross-promotional win, especially if you regularly use Instagram or YouTube to promote your products or services.
How to increase TikTok 3 traffic: Customize your content strategy
One of the most effective ways TikTok for companies is by getting creative with your video content strategy.
If you can combine your products or services with an entertaining concept, you can have serious success with TikTok.
For example, Fifty beauties uses TikTok to share tutorials and tips with their products – a valuable inspiration that also promotes sales.
@ fentybeauty @ meagan.lall is ready to kill these ## SummerLooks with this Fenty Face! 🔥 Find everything at fentybeauty.com & @ sephora ♬ Chitta- Main – Prabh Deep
While HighSnobiety draws on AMSR's popularity on TikTok to showcase their latest fashion lines.
The brand's most popular video to date is titled Streetwear ASMRwho catches sneakers that step on different foods, most with a satisfactory crunch.
@highsnobietyStreetwear ASMR be like 😂 via @ericwhiteback
Integrating your products into your content strategy is the most effective way to increase product awareness on the video-first platform.
TIP: TikTok subtitles are less valuable than on other platforms like Instagram and Facebook as they can affect the visibility of your video.
You may want to save this space for a quick call to action that tells your viewers about shopping.
@tartecosmeticsSimple summer glamor with a few sugar boost favorites💕 Link in organic for shopping! ## fyp ## foryou ## summer ## make-up ## tutorial ♬ paper plane – M.I.A.
Are you ready to start your TikTok content strategy? Our has everything you need to know, including step-by-step instructions for creating your first TikTok Ultimate guide to TikTok Marketing!
How to increase TikTok # 4 traffic: Invest in TikTok ads
TikTok ads are currently the only way to add a clickable button to your videos that makes them particularly valuable for businesses looking to increase traffic and sales through the app.
You can encourage users to shop now, download your app, or visit your website directly from your TikTok video.
In addition, TikTok ads offer your videos a guaranteed reach that can be a hit and miss with your organic video content.
Levi is only a brand that has already successfully increased traffic with TikTok Ads.
According to a current one Case study, The product views have more than doubled for every product that is displayed with the new "Buy Now" button from TikTok.
TIP: Use UTM tags to gain a deeper understanding of what content in your TikTok ads will turn into sales!
This blog post shows you how to get started with your first TikTok ad: Everything you need to know about TikTok ads
How to increase TikTok # 5 traffic: Work with influencers and content creators
Partnering with influencers and content creators on TikTok is a great way to increase brand awareness and increase product sales on the platform.
However, as with any partnership, it is important to understand your goals and find the right ambassadors to achieve them.
Think about how your target group aligns with your target group and how real the support of your brand would be.
That way, creating content about your brand on TikTok is likely to be an authentic (and therefore more effective) recommendation.
If you're not sure where to start influencer marketing in the app, this is good news: TikToks Creator Marketplace is an official platform for collaboration between brands and developers.
The platform enables brands to find partners for the creation of content based on performance data. In addition, introductions can be made easier and campaigns can be managed.
How to direct traffic from TikTok # 6: Go live on TikTok!
If you have more than 1K followers on TikTok, you can use the potential of TikTok LIVE for your company.
When you go live with TikTok, you can connect with your audience in a direct and authentic way. This is huge to build brand affinity and trust on any platform.
Hosting a TikTok LIVE can also help improve your visibility on TikTok because "Top LIVEs" appear at the top of a user's inbox.
To go live, select the plus icon and swipe to the LIVE tab. From here you can select a cover picture and enter a title for your show.
There is currently no way to add a clickable link to a TikTok LIVE. However, it is still a valuable tool to increase brand awareness and sales, especially when combined with an effective content strategy.
By talking about your latest products and their uses and sharing your brand values, you can humanize your brand and promote sales.
In summary, TikTok is full of fantastic features that help raise awareness, increase traffic, and drive sales for your business.
With the right strategy, you'll see clicks and conversions in no time!
Do you want to improve your TikTok skills? To join Later 10-day challenge! Every day we show you a new TikTok skill or hack that you can use for your own TikTok feed:
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener to true crime podcasts. You can connect to her on Instagram @ jillwrren.