When it comes to increasing sales on social networks, LinkedIn may not be the first platform you think of.
However over 76% of buyers are ready for a sales pitch on LinkedIn – which makes it a valuable place to generate leads.
Are you ready to hone your strategy and start making sales on LinkedIn? Discover our top 6 tips in this blog post:
Why should you sell on LinkedIn?
If you don't already have a sales strategy for LinkedIn, you might be missing out on this one.
With almost 740M LinkedIn is home to a thriving professional community around the world. Indeed over 70% from top sellers are active on the platform.
That's a huge audience that needs to be developed.
Plus, LinkedIn is full of characteristics This is perfect for brand marketing – from engaging surveys to targeted outreach tools.
With the right strategy, LinkedIn can be a powerful platform for building brand awareness, generating leads, and increasing sales.
6 ways to make sales on LinkedIn
- Optimize your company's profile
- Share relevant and valuable content
- Optimize your posts
- Find prospects using LinkedIn's search function
- Perfect your connection requests
- Use LinkedIn's Social Selling Index
# 1: Optimize your company's profile
The first step to selling on LinkedIn? Create and optimize your company website.
Your company page acts as a virtual store front for your products or services. It is therefore a good idea to make it as informative as possible.
Create a clear and compelling summary that portrays your brand's values and use a brand profile picture and cover photo.
For additional visibility, use relevant keywords in your company profile – especially in key fields such as your company description.
Are you ready to improve your LinkedIn content strategy? Read our complete guide to using LinkedIn for business Here.
# 2: Share relevant and valuable content
A hugely effective way of making and developing connections with potential leads is by posting content that they deem relevant and valuable.
By sharing industry insights and topics of conversation, you position your company as an industry authority – which can make all the difference in generating leads.
Research shows that 92% of B2B customers are happy to get in touch with salespeople once they have established themselves as thought leaders in the industry.
Check out how PR agency Weber Shandwick Regularly shares media coverage, speaker lineups and customer campaigns to highlight their work and position themselves as experts:
TIP: Use Content suggestions from LinkedIn to find out what topics people in your industry deal with.
# 3: Optimize your posts
In addition to having a consistent release schedule, it's a good idea to optimize your posts for reach and engagement.
You can do this by tagging industry experts, using keywords, and inserting relevant hashtags. In fact, posts are generated with hashtags 38% more impressions as posts without them!
Internet company place does a great job. Using specific hashtags – sometimes branded – allows audiences to easily find their content and humanizes their brand:
In time, you will see what type of posts are getting the most attention – a great insight into adjusting your future content strategy.
TIP: Encourage as much engagement as possible by including a strong call-to-action (CTA) that promotes likes, comments, or shares.
# 4: Find prospects using LinkedIn's search function
For entrepreneurs who develop person-to-person sales leads, LinkedIn offers extensive search capabilities that make it easy for you to find people who might be interested in your business.
For example, if you work from both a personal and a business side, you can target and find people who have connections in common with you.
With research that suggests humans are 5x more likely This filter can be a great way to find potential leads to connect with you when you have a mutual connection.
You can also filter by location and industry and use the words "NOT," "AND", and "OR" in your queries to create a targeted search.
TIP: The LinkedIn Sales Navigator takes your targeted search efforts to the next level. This paid feature for companies allows you to use additional filters (e.g. company type) and gain insight into a potential customer's sales potential. It even indicates who is playing a warm lead in your audience.
# 5: Perfect your connection requests
Finding and filtering leads is one thing, but building a relationship with your new connections is essential if you want to keep their attention and drive sales.
The best connection requests are those that are polite, to the point, and demonstrate the value of your connection.
TIP: Sign in LinkedIn InMail to send messages longer than 300 characters so that you can share more information within your reach.
# 6: Use LinkedIn's Social Selling Index
If you're serious about selling on LinkedIn, you want to know exactly how your brand is doing.
With LinkedIn Social Selling Index (SSI)You can gain a deeper understanding of your social selling efforts – and discover opportunities for improvement. The SSI from LinkedIn looks at your profile based on the four most important pillars of social selling and offers you tailor-made strategies to improve your offer.
From identifying prospects to building relationships, there are so many ways to make sales on LinkedIn.
By following these tips and hugging them The latest features from LinkedInyou can build a dedicated network of professional followers for your brand or company.
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Beth Longman is a UK based content writer / copywriter. You can connect with her on LinkedIn for tips and far too many book recommendations!