If you want to create beautiful Instagram Stories on a regular basis, welcome to the Instagram Story Templates!

Instagram story templates are a growing trend on Instagram – businesses and influencers carefully create their own branded stories that are consistent in color, style, style, and format.

This makes creating branded content very easy so that you will never be left behind when posting to stories and growing your business.

Ready to Learn How to Use Instagram Stories Templates?

This post will walk you through everything you need to know about using Instagram Stories templates for your business, as well as additional tips on creating your own.

What are Instagram Stories Templates?

You've probably already seamlessly discovered brands and influencers on Instagram by using Instagram Stories templates as part of your strategy:

With a cohesive format and design style that compliments your overall brand aesthetic, Instagram Stories templates are a great starting point for creating your own stories.

In general, Instagram Stories templates are pre-made layouts with graphics, text, or animation that you can edit to adapt to each new story.

By using the same (or similar) templates for your Instagram Stories, you can create cohesive, branded stories that fit your entire business. Plus, it's easier to work as a team on your Instagram account!

And the best news? Instagram Stories templates are quick and easy to create and use for your brand – no graphic design experience required!

Why should brands use Instagram Stories templates?

Just as it's important to keep your Instagram aesthetic and make regular brand posts, it's also important to incorporate your brand when designing Instagram stories.

This can be so simple that you always use the same Instagram font or use your branded colors when using text or drawing tools. Check out how Mary Young created her own Instagram Stories template using her branded colors:

As Instagram Stories grow in popularity, brands are taking stories just as seriously as their regular Instagram posts by creating highly crafted Stories that will get noticed on Instagram and prevent people from skipping past your story.

If the design and style of your Instagram Stories doesn't match the aesthetics of your profile page, you're missing out on the opportunity to introduce your brand to new audiences, build brand awareness, and make a lasting first impression.

So, if you want people to stop, notice, and remember your stories and your brand, using Instagram Stories templates is the perfect strategy!

To give you a head start, we've teamed up with the popular Instagram Stories app, Storyluxe, to offer you FREE story templates straight from the iOS app!

The later collection of templates was specially developed for our users – so that you can share what is most important to you!

Whether you're announcing a new blog post or showing off your summer snaps, these designs are sure to keep your followers off:

To access the templates, download the Storyluxe app and click Templates at the bottom of the screen:

Then, tap the plus sign (+) in the lower right to install the Later collection.

The new template package will appear in the bottom menu labeled Later. To use the new collection, select "LATER2".

We created this short video to help you get started with the Storyluxe app and to encourage creativity with the Later template pack! Listen:

Next, it's time for you to start creating! Select the template of your choice and tap the + to add your pictures:

Once you are done creating your designs, you can export your templates to add to your Instagram stories.

Are you ready to take your Instagram stories to the next level? Just click below to download the Storyluxe app and access the templates:

6 brands with creative, smart, and engaging Instagram Stories templates

While there are thousands of unique Instagram story template designs and styles, all of the templates have two things in common: they are aimed at building brand awareness and driving engagement.

So it's all too easy to get carried away with the creative process and lose track of your goals when designing Instagram Stories templates.

To help you keep track of the price, here are some of our favorite brands that are using templates to grow their fan base, build their brand online, and meet their business goals.

They can be a good source of inspiration before making your own:

Instagram Stories Templates Inspiration # 1: Build Brand Awareness With Branded Fonts Like Versed

In its simplest form, an Instagram Stories template can include your brand's font or color palette, like @versed does here:

This all comes back to stay true to not only your Instagram aesthetic but your brand's design and style as well. Think about the elements of your website (like logo, font, color palette and hue) and apply them to your Instagram Stories design.

By having consistent elements on their website, Instagram posts, and stories, brands can truly unify their brand's aesthetic and style from every angle.

Instagram Stories Templates Inspiration # 2: Create the connection between Instagram Stories and your product like National Geographic

Remember that your Instagram stories are a continuation of your overall marketing efforts.

While stories can definitely be more spontaneous and “raw” compared to your curated feed, you still want to make sure that you are supporting your strategy with stories and promoting your product.

For example, @natgeotravel mimicked the style of their magazine and website to use stories as an extension of their physical and online product:

Just like Versed, National Geographic uses its own personalized font to create that editorial feel. It can feel like flipping through a National Geographic magazine or watching a documentary as you go through the Instagram stories!

With a trademark call to action to "swipe up to read more," a viewer also knows exactly who they're dealing with and what to expect if they follow the link:

Instagram Stories Templates Inspiration # 3: Promote New Content With Simple Backgrounds Like Create And Cultivate

The skin care brand @gotoskincare makes it easy to promote their latest content with a range of matching backgrounds and editable white fonts:

These types of simple text-based templates are great for promoting new content, resources, free downloads, and more!

By keeping the background simple (but on the brand!), A viewer is more likely to pour into what the story is promoting – this is a great way to keep your viewers' eyes on what they want!

Instagram Stories Templates Inspiration # 4: Stand out from the crowd with a hero color like GoTo Ritual

Does your brand hero have a certain color on your Instagram feed or marketing? It's time to include it in your stories!

See how @ritual uses their signatures blue and yellow on their Instagram stories:

Whether they're promoting new products, creating a how-to, sharing behind-the-scenes content, or republishing user-generated content, the brand's signature colors are there.

Make sure to include your hero color in your text or background on your Instagram Stories templates to increase brand awareness and help your viewers recognize your content the instant they tap their feed.

Instagram Stories Templates Inspiration # 5: Add Brand Calls To Action Like The Daring Romantics

Lifestyle and business podcast, The Daring Romantics uses a similar set of branded templates each week to promote new podcast episodes. The templates include a slide showing each new episode, memorable quotes, and a call-to-action so followers know where to tune:

Often times, the "swipe-up" link in Instagram Stories is overlooked or overlooked. So if you include an extra call-to-action in your template design, you can get your audience's attention and drive traffic to your link!

Instagram Stories Templates Inspiration # 6: Future-proof your templates like Byrdie Beauty

Remember, your templates are here to save your time and effort. So you need to think about how to future-proof your content.

Byrdie Beauty, the one-stop shop for beauty hacks, trends, and product reviews, uses a collection of Instagram Stories templates for each of their weekly features:

Byrdie Beauty's story templates include space to insert new text based on what's featured each week.

Creating an ongoing Instagram Stories series is a great way to build a loyal following and get them to learn more. This type of template to fill in the blank is also great for posting on the go!

Whichever way you choose to design your templates by using the same set of templates every time you post, build your brand awareness on Instagram and help your followers anticipate the next steps and keep them posted for more .

How to Create Your Own Instagram Stories Templates

After we've shown you all the benefits of using Instagram Stories templates for your brand, it's time to start making your own!

Here are a few ways you can get started creating and designing your own Instagram Stories templates:

Option 1: create your template in Instagram Stories with a strict style guide

You don't need fancy software to create a cohesive Instagram Stories template for your brand. All you need is the Instagram app and a strong style guide.

You'll want to write down what colors to use, what primary and secondary fonts you use, and whether you prefer GIFs and other Instagram Stories design elements.

All of these little details make for a really simple but beautiful template that reflects the style and tone of your brand. They are all created in the Instagram app!

One of the added benefits of creating a template in the Instagram app is that you can still post your stories on the fly without having to sit down and edit your templates on your laptop or in another app.

Option 2: use an app to create your Instagram stories template design

Fortunately, it's now easier than ever to create quality Instagram Stories content – all you have to do is leave the Instagram app for additional help!

Pre-made layouts can make Instagram story design a lot easier by taking the effort of figuring out exactly where to put your text, picture, or video.

It can be hard to imagine how great something will look if you don't have a visual reference, and that's exactly why we love templates!

Using an Instagram Stories Template Creator app is a foolproof way to create some really great stories on the go.

Create eye-catching content with Storyluxe

The latest eye-catching Instagram Stories template app is Storyluxe.

The app includes a variety of dynamic Instagram story templates including Polaroid and instant photo templates, neon, flowers and now – our new collection of templates!

First, choose a template from one of the packages and add your photos and videos. Next, you can enhance your story with Storyluxe's ​​filters, background textures, and colors to match your Instagram aesthetic.

Free download: iOS ($ 2.99 / month for a premium subscription)

Create clean and minimalist templates with Unfold

Other popular apps like "Unfold" allow users to add different frames and text to their photos and have appeared on all of Instagram stories:

Unfold popped up this year with its library of clean and modern templates. It's one of the most popular Instagram story template apps now!

You can recognize Instagram Stories with filmstrips, polaroid, and minimalist borders by the posts of your favorite Instagrammers:

You can also use "Unfold" to preview your story in "Story Mode". This is a great way to see how your Stories are showing up on Instagram before you hit the "Post" button.

If you're looking for a quick and easy way to give your Instagram stories a more cohesive look, Unfold is soon to be your favorite app!

Free download: iOS & Android

Customize templates to suit your brand aesthetic with Canva

Canva is free graphic design software that you can use online or on its mobile app. It is a dream for anyone who lacks the know-how to use advanced graphic design software.

To create an Instagram Stories template using Canva, all you have to do is select the Instagram Stories Template option on the home page and choose one of the hundreds of templates that fit the Instagram Stories dimensions.

From here you can customize your font, content, and color palette, and even upload your own icons, logos and images for your brand.

Canva's mobile app is another super easy way to create beautiful Instagram Stories templates for your business. You can create templates on your phone or on your desktop.

Free download: iOS & Android

Customize beautifully designed templates with Made

Made's storytelling toolkit is a new Instagrammer favorite and includes loads of minimal and trending templates that are "made for content creators".

Unlike most pre-made template apps, Made comes with customizable page backgrounds, 40 different colors, over 80 pattern designs and 16 custom fonts that allow you to create perfectly branded in-house templates with just a few taps.

The app also publishes monthly seasonal templates, including the popular Travel Collection, Movie Pack, and the latest collection for Pride Month:

Made's storyboard tool makes it easy to create your entire story from start to finish and share it seamlessly on Instagram.

Free Download: iOS (Upgrade to Made Premium for $ 4.99 / month)

Share text and graphics that stand out with Over

Whether you're sharing tips or inspirational quotes, or want to add a creative twist to your campaign, Over is a great Instagram Stories app that lets you put text and graphics on your photos and videos!

Over has a variety of photos, fonts, graphics, templates, and tools to choose from to help you create quality branded content.

Save time on Instagram: via story templates

Using Instagram Stories templates is one of the easiest ways to update your Stories, and Over makes it easy to add a little movement to your perfectly branded content. Over's stock video library has tons of different animations that you can choose from to bring your creation to life:

Choose a template or start over. The possibilities seem endless. Their loyal community even has a # bestofover hashtag that you can use to get inspiration from other developers if you ever feel stuck!

If you are unsure of yourself, be sure to check out our video! With the popular design app Over! Learn how to make Instagram Stories from scratch, create a color palette, and more. We'll also give you tips on how to plan and optimize your stories:

Free download: iOS & Android

Create dynamic video templates with Mojo

Adding animation to Instagram Stories is a great way to create eye-catching content, and animation is a hot new trend right now!

The Mojo app has everything you need to create stunning video stories so that viewers don't pass by. The app has hundreds of animated templates for all types of content that you post. Mojo's templates are also fully customizable – making it easy for you to crop, crop, add effects, titles, animations, change speeds, colors, and more!

Using Mojo's animated templates and either videos or still photos, you can create engaging Instagram stories for your profile. This is especially useful when you want to present a blog post or highlight text content in your feed.

If you're looking for a quick and easy way to update your story strategy, this might be the best method for you! While there are many different apps to choose from, just make sure your new templates match your branding aesthetic.

Free download: iOS

There are tons of new Instagram story apps out there that make it easier than ever to animate stories with just a few clicks! Check out our favorites list here.

Creating branded Instagram story templates will save you time and give you a consistent presence across your stories, posts, and across the company. And the best news – no graphic design experience required!

Option 3: create high quality Instagram story templates using Photoshop

While using an app to create your Instagram Stories templates can be a quick fix, Adobe Photoshop gives you the freedom and flexibility to create high quality, cohesive templates that perfectly fit your brand.

How to edit Instagram Stories in Photoshop: font

If you're looking for a quick and easy way to update your story strategy, this might be the best method for you! While there are many different apps to choose from, just make sure your new templates match your branding aesthetic.

Bring a new product to market? Organize an event? By developing a content strategy for Instagram Stories, you can ensure that you don't miss out on any opportunities to connect with your audience while posting quality content!

Schedule the content of your Instagram stories with later

Now that your Instagram templates have made creating your Instagram Stories posts really quick and easy, it's time to schedule them!

Instead of creating new stories every day, you can now add your photos and text directly to your Instagram Stories Planner! By planning your content ahead of time, you can make sure you are posting consistently and keeping an eye on your followers.

Posting on Instagram stories regularly is key to building an audience and increasing your views. You can schedule your stories just as you would schedule other social posts in your content calendar.

The good news is: later makes it super easy!

To start planning, simply drag and drop your stories onto the storyboard tool, then rearrange them so they are in the order and look you want.

Next, you can add links or captions to your scheduled stories that will be copied to your phone as you post.

When it's time to post, you'll get a notification on your phone. Once you open the notification, your stories will be downloaded to your phone and subtitles or links will be copied to your clipboard so you can post Instagram stories in seconds.

Free Download: It's free to use later, but you'll need to upgrade to a paid plan to schedule your Instagram Stories.

Grow your business with Instagram Stories

There are so many different Instagram story photo and video editing apps out there that you can be creative!

Remember to create content that aligns with your brand aesthetic and Instagram marketing goals while creating and building Instagram story apps and designing templates.

If you're interested in learning how to grow your business with Instagram Stories, watch our free 45-minute video course to develop a strategy for your stories:

Written by

Lexie Carbone

Lexie is the Marketing Campaigner at Later. She has helped dozens of brands grow their social presence and take their content strategy to the next level. You can connect with her on Instagram @lexiecarbone.


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