July 28, 2020


Erica Perry


Practicing social distancing can make people feel isolated and lonely, which can increase stress and anxiety. However, these measures are necessary to reduce the spread of COVID-19. With simple and accessible ways to deal with stress, you, your loved ones and your community can become stronger and prevail on the other side.

Social platforms continue to offer opportunities to practice mindfulness amidst uncertainty – a welcome digital respite for many. Here are some of the latest efforts to build on this trend.

"Headspace Minis" from Snapchat

Already in June at the 2020 partner summit Snapchat Preview of "Snapchat Minis", micro versions of full apps created in Snapchat itself. This essentially allows developers to get involved directly on the platform, rather than asking users to download their own apps externally.

The first Snapchat Mini to go live? The "Headspace Mini" with a mindfulness and meditation tool. In an interesting version of meditation practice, which is usually done alone, the app would like to take this opportunity to encourage friends to participate in the activity together. This removes the fear and discomfort that can sometimes arise when you try something new. As an added benefit, you do not need to install the Headspace app separately, or be a Headspace subscriber to take advantage of the benefits.

To access the Mini, go to your chat and click on the rocket icon at the bottom of the screen. This triggers a headspace session in the app that can also be accessed by the person you are chatting with. As soon as you have registered, you can choose from up to six bite-sized meditations with a length of three to four minutes to "Just breathe, ""Get out of the radio, ""Panic, ""Be nice to you, ""Pressure to succeed," and "My time. ”All sessions are told by Hedspace's co-founder, Andy Puddicombe, and emphasize the basics of mindfulness: skip judgment, stay informed of how you feel, and return to your breath.

The chat feature is accessible during sessions, but when you use it, the meditation is temporarily interrupted. There is also a Bitmoji presence, in which you have a friendly avatar in the lower corner that reminds you that you are not alone.

Share your experiences

Even within the minis, Snapchat brings visual communication to the fore with entertaining and interactive “Vice Check?”. and "Snaphow your Feel" sticker. Geared towards the mission of a recent campaign by Roar and Advertising adviceThe aim is to reach a younger population group and to normalize these often complex and difficult discussions.

Especially for meditations, users have the option to share a meditation directly in a snap using a clickable filter that overlays a selfie. Again, the mission is to provide a seamless and shared experience that makes these practices and dialogues feel more natural. People who choose a meditation solo can simply search for Headspace Minis in the search bar or the Here for You portal – Snapchat's hub for education and resources on mental health.

Quiet x HBO Max: Guided pictures

Headspace is not the only meditation in the game that wants to make meaningful partnerships with platforms or brands. HBO Max recently announced its efforts to build on the collaboration with the Calm app and the developers of Nutopia in the form of a 10-part series entitled "A World of Peace" Every half-hour episode is told by stars on the A list – including Mahershala Ali, Idris Elba, Oscar Isaac, Nicole Kidman, Zoë Kravitz, Lucy Liu, Cillian Murphy, and Keanu Reeves.

“We are very excited to bring the magic behind our audio sleep stories to the screen for the first time. These experiences are visual values ​​and will help people relax and unwind in these stressful times, ”said Calm co-founder and co-CEO Michael Acton Smith.

Building on Calm's sleep stories, these guided images aim to enhance your feeling through calm music, soothing narratives, and breathtaking images provided by the producers of National Geographic's One Strange Rock documentary series.

"..This series was created entirely during quarantine using Nutopia's world-wide network of award-winning filmmakers and filmmakers. We hope that this series of cheerful stories will give the audience a sense of much needed calm, ”added the CEO and founder of Nutopia Jane Root.

The more platforms their communities, partners and technologies use to prioritize mental health, the better we as marketers can play an important role in destigmatizing mental health. In particular by showing that with a little practice we can listen more sensitively without personal contact.

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