If you are not familiar with the unique audio-based social network, ClubhouseDon't worry, you are not alone. Many haven't had a chance to use it because they're either not on an iOS device or haven't received an invitation. However, it is likely that marketers will soon take advantage of this platform's potential as a golden opportunity to attract new leads and capitalize on new conversions for their business.
Despite launching in May 2020, the clubhouse had a joy to be over by the end of the year 600,000 registered users, despite a lack of presence on Android devices and online.
As we can see, the downloads in the clubhouse rose in early 2021 thanks not least to over six million Elon Musk's legal profession the platform. Clubhouse's growth is expected to accelerate further due to the network's unique invite-only framework, where users cannot simply log into the app without first receiving a user invitation.
While the vast majority of Clubhouse users Based in the USA, the market in Germany, Japan and Great Britain is growing rapidly. Other English-speaking countries like Canada and Australia are seeing increasing numbers of downloads, while Turkey's relatively young population is another major nation of large early adopters.
But what is actually new? Social media network that has spent the past year steadily turning to global dominance? And why could Clubhouse offer marketers a unique opportunity to engage with their audiences in brand new ways? Let's look at how clubhouse can be used as a marketing strategy:
What is clubhouse?
Clubhouse is a social audio Chat app where users can get interviews, conversations and discussions between people on different topics. Think of the platform as a podcast or a streaming service like Twitch. Only the content is live audio. Once the discussion ends, the content is gone and no recordings are available.
Currently, only existing users can invite others. To log in, users need to know someone who has already registered themselves on the platform in order to log in. In the meantime, anyone can download the app on iOS to reserve a username – and then have to dive in waiting for an invite.
The reason for this rather unique approach to Clubhouse lies in the fact that the developers are still evolving the platform and working to develop security features and policies that are ready for wider application. When the app can serve a large audience, the plan is to open it to all users.
This Clubhouse closed circuit release may have accidentally – or even intentionally – become an excellent marketing ploy by its developers. The shortage of invitations has caused a stir in the app that might not have existed to the same extent if everyone had had the opportunity to take part in conversations from the start and overhear them.
in addition, a number of factors Like the ongoing COVID-19 pandemic, continued popularity of podcasts, the free time created by working remotely, and widespread video fatigue, Clubhouse seems to have made Clubhouse the ideal social app at the ideal time.
Ray Wang, lead analyst and founder of Constellation Research, described Clubhouse as “the modern version of AM talk radio that is democratizing a digital society. The other unwritten part of the business model is a way to reward content creators with a new platform. "
The clubhouse takes advantage of the popularity of podcasts and allows users to multitask while engaging in the app. Unlike copying and video, audio listeners can perform tasks like exercising, cleaning, or checking our inboxes while we hear the people we follow speak live.
The potential that the clubhouse offers to marketers
So what does Clubhouse goes great with brands? The answer to that depends on your company and what you're trying to achieve with your campaigns.
Right now, Clubhouse has shown significant potential in promoting users as thought leaders and expanding audiences in their respective niche.
With regard to use cases, it was reported Some lawyers have already found new clients through Clubhouse, using the platform as an opportunity to share their expertise and demonstrate their worth to their followers in special rooms. Some brands have even started sponsoring discussions and sharing business insights through the app on their own rooms.
This seems like the biggest benefit for brands. The platform is a hub for sharing knowledge and insights through various discussions that can build on community connections. These value demonstrators could also have significant value since there are currently many dedicated, active users in clubhouse spaces.
As a marketer, you can make sure your brand is triggering the right topic of discussion, and thereby targeting a refined and engaged audience. This in turn helps increase your presence and maximize audience reach.
How to run campaigns in the clubhouse
While it's reasonable to expect Clubhouse to introduce corporate advertising opportunities in the near future as the app grows, it's really valuable to create your own campaigns that are geared towards demonstrating expertise and engaging new audiences.
By setting up your own room with Clubhouse, You can use the app to grow your own community of followers who are interested in your company's content and are therefore more likely to respond to their interest and make a purchase. To get started with the clubhouse – assuming you managed to access an invite – here are step-by-step instructions on how to create your own room:
1. Find people, rooms, and clubs to follow
(Image: Social media auditor)
One of the most important things you can do as a clubhouse marketer is strategic with who and what you are following. If you follow too many random accounts, you may have access to too many rooms that you are not interested in. Be careful who you are following. In general, only rooms that match your perceived interests are shown in the hallway.
2. Start building a vibrant network of users
(Image: Social media auditor)
As you enter rooms you will see a breakdown of the people around you. The people in the room are divided into three categories. First, you have the stage, which is made up of those speaking to the audience. Then there is the first row. The first row consists of the people present, followed by the speakers themselves. Finally, the third section is the audience.
You can access information about them by clicking on the people on the Stage and in the front row. This gives you control over who to follow and how to build your connections within the app.
3. Optimize your portfolio to build a following
Your clubhouse bio is a great way to tell your audience exactly what you want to be known for. What you include in your bio plays an important role in finding people in the membership directory. So be sure to use a healthy set of keywords to get yourself noticed.
Instead of a conventional online biography, invest time in creating an extended information biography and do not be afraid to include emojis. This is where you want to stand out. Mention where you work, your title, your content channels and social profile, and any clubs you've already started.
To build a following, step into rooms relevant to your industry and get to know the people who visit them regularly. As you get more active and pop up, the people who host these spaces can invite you to come on stage where your audience will notice you. The more time you have on stage, the more followers you will attract.
Don't waste time talking. Do not introduce yourself or your field of work or even your company. Just ask or answer a question clearly and concisely and offer value based solely on your expertise. When you effectively engage with your audience, they'll feel compelled to click on your bio and read more about themselves and your business.
4. Start hosting your own room on your terms
(Image: Good housekeeping)
When you create a room, you automatically become the moderator for that room. As a presenter, you can control who comes on stage, who is muted and who can support you as a presenter.
Your goal here is to bring order to the room and to anticipate what the audience wants and needs. Sometimes this can mean taking a short break where you can ask your audience to follow the presenters. When the audio content resumes, you can even suggest that listeners ping their contemporaries into the room to overhear.
Having your own room is a great way to curate your content. You can invite your company's industry experts on stage to demonstrate why their knowledge can be an important component in making customers money, or you can take advantage of the diverse qualities of Clubhouse's global audience by drawing on voices from around the world .
To start a room, all you need to do is create and schedule an event. There are two limitations in creating your space that need to be addressed. First of all, it is important to make sure that you are sufficiently connected to attract an audience to your room. Preaching in an empty room can be a waste of valuable time spent on campaigning elsewhere.
It's also important to make sure your space is planned in a timely manner and at a convenient time that doesn't clash with competitor discussions that could turn your audience away from you.
Building a lively community with a clubhouse
The explosion of clubhouse in the social media scene has come at a time when users want to prefer companies with authentic and trustworthy branding over corporate giants with decades of accumulated brand loyalty.
The COVID-19 pandemic has brought with it a period of deep financial uncertainty and a steady flow of news events. During this time, consumers want to find trust in brands that seem to share their consumers' values. Using Clubhouse to create live rooms with no censorship or script will give your brand an opportunity to demonstrate real value and allow users to benefit from your expertise for free.
HubSpots Social Media Community Manager, Explained Krystal Wu The “clubhouse offers many opportunities to connect with celebrities, a wide variety of people in different industries, and even close friends. It opens the door to live conversations, leaving people vulnerable in a common room. This type of connection is unique for delivering audio content to small to large groups of people. It is non-written content that anyone can participate in. "
By creating spaces to discuss your industry and your brand's position and potential for delivering leading services, you can gain dedicated fans and followers who are more likely to reward your willingness to share your knowledge by promoting your business for select a purchase.
As marketers take advantage of this early and largely untapped market, it's important to set up analytics platforms to monitor your progress. Insights from Google Analytics and Finteza You can map how the target audiences receive your clubhouse content and use this to make their purchasing decisions. You can create a custom funnel that shows you exactly how Clubhouse visitors navigate and behave around your website, how many of them convert, and where to exit.
By studying the Traffic flow Subsequent conversions allow you to make informed decisions about how to approach the market and how much time you need to spend on the app.
Brands using Clubhouse have a brand new way to gain credibility by discussing topics they are experts on. However, they might also gain more confidence because they made themselves available to listen and speak openly to their audience.
This level of trust-building with potential customers is an opportunity that shouldn't be begging in the value-driven climate of 2021.
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