Instagram shoppable posts are a great opportunity for any brand or business looking to sell products online.
And the good news is that it's really easy to get started!
Discover today how you can use Instagram shoppable posts to increase sales and make money:
What are Instagram Shoppable Posts?
Instagram Shoppable Posts are one of the easiest ways to convert followers into customers on Instagram.
Instagram Shoppable Posts allow businesses to tag products (listed in their Instagram Shop catalog) directly in feed posts. Instagram stories, IGTV videos, roll, Instructions, and Live broadcasts.
With product tags, users can tap product details, visit a brand's website, or shop directly in the app Instagram checkout.
NOTE: Instagram Shoppable posts are currently available for business accounts in 46 approved countries, and Instagram checkout is currently only available to eligible US businesses and buyers.
Instagram Shoppable Posts: The Professionals
Instagram shoppable posts are an incredible way to sell products online as you can combine valuable context (like size, fit, or styling inspiration) with a direct route to shopping.
This ultimately streamlines the buyer journey and increases the chance of conversion.
Plus, brands can now Partner with influencers or creators Tag products directly in influencer marketing posts, which gives users even more opportunities to discover and shop for products.
By regularly creating Instagram shoppable posts, companies have a greater chance of getting featured on the website Instagram shop Discovery tab.
Landing a spot on the Instagram Shop Discovery tab is a huge plus for brand awareness as anyone who searches the tab can stumble upon your products and make a purchase.
Instagram Shoppable Posts: The Cons
Despite the obvious advantages, Instagram shoppable posts may not be for everyone.
For brands with Instagram Checkout enabled, Instagram's transaction fees may be cause for concern. After you Business helpThe sales charge is 5% per shipment or a flat fee of $ 0.40 for shipments of $ 8.00 or less.
And Instagram checkout can also mean brands are losing valuable customer data (like email), as all communication is handled by Instagram and not directly by the brand.
Fortunately, there are additional options increase traffic and make sales on Instagram!
For example, the link in your bio is very easy to find and easy to click, which makes it one of the most valuable traffic drivers on your Instagram profile.
With Linkin.bio by Lateryou can create one clickable version of your feed that you can link to from your Instagram bio.
And if you're on one Later for business planyou can even connect your Shopify account to Linkin.bio! With just one click you can tag Shopify products in your Linkin.bio posts so your followers can easily shop for your feed.
With a fully streamlined link to your organic traffic to your website and the easy-to-buy Instagram checkout feature (if rolled out internationally), you have all the reasons to make sales with the app!
Are you ready to get more traffic and sales from your link in bio? Start with Linkin.bio by Later today – it's free!
How to set up Instagram shoppable posts
In order to tag products on your Instagram, you first need to set up an Instagram store.
Our step-by-step guide shows you how to set up: How to set up an Instagram shop.
6 creative ways to make money from Instagram shoppable posts
Are You Ready To Make More Money For Your Business? Here are our 6 best creative ways to use Instagram shoppable posts to increase sales:
- Show products in action
- Round off products in an Instagram guide
- Collect and share UGC
- Offer exclusive promotions
- Partner with creators
- Experiment with multiple store formats
# 1: showcase products in action
Light, camera, action – it's time for your products to shine and be the focus of your Instagram feed.
With the ability to tag your products almost anywhere on Instagram, there are so many creative ways to do it.
For example, if you are a bakery and sell an original cake mix, you might want to share a video of baking a cake on rolls and tagging your products.
Check out how popular @milkbarstore bakery has made this with their famous Milk Bar Pie:
Every baking lover who finds his or her role will also discover his product information – the perfect combination of inspiration and shopping ability.
# 2: buy shoppable posts together in an Instagram guide
Use Instagram's new feature. Instagram guidesis a great way to round up seasonal favorites, new releases, must-haves, and gift guides.
Rounding up shoppable posts in a guide is a great way to curate and organize content for your followers.
Take sustainable fashion brands @ Alohas "Looking for black shoes?" Guide for example. This is a short and snappy guide that gets straight to the point. Your audience knows exactly what they're getting.
Each pair of shoes is marked under the picture – the perfect way to excite the audience and offer a direct route to purchase.
Instagram guides also open up new opportunities for Influencer partnershipsAnyone (including influencers and brand ambassadors) can use this tool to create a list of recommended products
# 3: collect and share UGC
If you have UGC content that your followers shared on your products, you can use it as shoppable posts.
User Generated Content (or UGC) is a great way to showcase your brand and make customers the speakers of your products!
Let's look at the ethical fashion brand Feces for example. They regularly share UGC posts from their fans and followers wearing their products:
They have tagged the products in each of the UGC posts to make it easier to present their products and increase sales.
If you're looking for an easy way to streamline UGC discovery, Later has some great tools and features to help you find, organize, and schedule user-generated content in minutes.
From simply finding content that has you tagged or mentioned to reposting content from fans and loyal followers of your brand. LaterYou are covered!
Are you ready to gain momentum with your UGC strategy? Later makes it easier for you to plan, manage and Schedule your user-generated content posts!
# 4: Offer exclusive promotions
One of the best ways to make money from Instagram shoppable posts is to offer your followers a special promotion.
Promotions are great for holidays, at the end of the season, or when you're looking for quick, profitable sales.
Offering a limited time offer or an Instagram-specific promo code not only creates urgency, but is a great way to do it Build community.
With your tagged product, strong images, and a clear CTA on the label, you are on the right track to make sales in no time.
SoulCycle shares limited edition drops of product only available through Instagram, creating a unique offering, especially for the audience.
TIP: If you are tagging multiple products in a post, remember to place the product tags so that they don't overlap and disrupt the information on the tag.
# 5: partner with creators
With Shopping from Creators you can now collaborate with an influencer or creator and allow them to tag your products directly in their posts.
A creator's followers can then tap "View Products" and purchase the highlighted products.
The process is easy for both parties. If you're a business, you can create a list of approved developers who can label your products. And if you are a creator, you must be on the brand's approved list and have a business or creator account.
The only disadvantage? Shopping at Creators is only possible for brands with Instagram checkout enabled, which is currently limited to eligible trademarks in the United States.
# 6: experiment with multiple Instagram store formats
We spent a lot of time covering Instagram shoppable posts in the feed, but thanks to Instagram growing e-commerce capabilitiesThere are a number of formats you can experiment with.
One of the best ways to make sales with Instagram Shopping is by using various ecommerce features such as: Instagram stories, Instagram Live, IGTV, and Instagram roles.
Regardless of whether your Instagram account is large or small, Instagram Reels and Instagram Stories can make some serious money.
Instagram roles Content raises a huge audience network that goes beyond your Instagram followers. This means that people who don't even follow you may tap the "View Products" button.
And don't go back to sleep Instagram stories! Adding product stickers to your Instagram stories is a great way to get extra clicks! Share a takeover, go behind the scenes, or just share a video of your product in action.
There are two ways to share products on Instagram Stories. You can either add a product sticker or a “swipe up” link that will direct viewers to a product listed on your Instagram store.
Learn more about all of Instagram's shopping formats Here.
With so many companies already using Instagram to promote their products, the ability to send direct traffic to your website or Instagram store is critical for businesses on Instagram.
After you have a few tips and tricks up your sleeve, you will undoubtedly be making money on Instagram shoppable posts in no time.
Whether you are implementing all or just one, planning your content ahead is one of the best things you can do for your brand or business.
Are you ready to start your Instagram strategy? Sign in later and plan your content strategy in advance – for free!
Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.