Over a billion YouTube videos are viewed worldwide every day.
And they're not just being watched – they're being devoured. In fact, the average YouTube session for a viewer to watch mobile devices is approximately 40 minutes.
If there was only one way to make money from a website, people spend so much time on it … In fact, there is! A couple of options, and the proof lies in the people (and companies) who have benefited from their video strategy.
Who makes content worth almost an hour on YouTube? Well, YouTube is no longer just for amateur filmmakers and people who videotape their zainy housepets. Musicians, TV stations, small businesses and the self-employed find monetary value in posting their own amazing content on a YouTube channel.
An active, entertaining YouTube channel, which can be created for free via a Google+ account (also free of charge), strengthens the brands of these users and extends their reach to new target groups. It can also build a base of subscribers that other companies using YouTube actually pay to promote their products.
Before starting a YouTube channel to make money, you need to decide what type of profit you are interested in. Would you like to use YouTube as an advertising medium for your own products and services? Or would you like your video content to generate advertising revenue directly from YouTube?
Here we are going to go over the step by step process you need to follow to set up a YouTube account that is both ready and optimized for monetization. After that, we'll dive into some specific methods you can try to make money on YouTube – and examples of successful brands that have tried the same strategies.
You can skip straight to the Different Ways To Make Money section on YouTube.
Otherwise let's dive in.
How To Make Money On YouTube
- Set up an adSense account.
- Become a YouTube partner.
- Identify the viewer personas.
- Set up a product conversion path.
- Optimize your page for conversions.
- Choose your monetization settings.
- Create sponsored content.
1. Set up an adSense account.
To make money on YouTube, you need to start with an AdSense account. An AdSense account is the platform on which you receive payments from YouTube. So this is an important step.
It's important to note that you can monetize more than one YouTube channel using the same AdSense account. So if your brand has multiple YouTube accounts and you want to set up monetization features for each account, all you need is one AdSense account.
Just follow the instructions to set up an AdSense account these adsense instructionsor go to https://www.google.com/adsense/start/ and click on "Register now".
Then continue with the next steps.
2. Become a YouTube partner.
Together with an adSense account, you must now be accepted into the YouTube partner program (YPP). There is a few requirements for joining YPP including:
- You must live in a country or region where the YouTube Affiliate Program is available.
- You must have more than 4,000 valid public surveillance hours in the past year.
- You must have more than 1,000 subscribers.
- You must all obey YouTube monetization guidelines.
- You must have a linked AdSense account.
If you meet all of these requirements, you can sign up for the YouTube affiliate program. How to log in:
- Sign in to your YouTube account (make sure that account has a linked AdSense account).
- In the upper right corner, click YouTube Studio (by clicking your profile picture).
- If you don't currently meet the requirements, you can select "Notify me when I'm eligible". As soon as you have exceeded 1,000 subscribers and 4,000 observation hours, you will receive an email.
- When you meet the requirements, click Start on the Review Affiliate Terms card.
- Once you've signed the term, you'll see a green "Done" sign on the card.
Once you complete these steps, you will be placed in a queue for review. You can check yours Application status here at any time. Once you've been accepted, you can move on to the next step.
Note: If you are accepted into the YPP, take a look at a FAQs from creators who have just joined the program.
If you've been rejected, take a look at these FAQs for tips on strengthening Your letter of application. You can apply again 30 days after rejection.
3. Identify the viewer personas.
To create a strong, effective monetization strategy on YouTube, you need to know who yours is target group is – and just as important is who Your buyer personalities are.
While your Buyer Personality will no doubt be similar to the Buyer Personality that you use for other marketing materials, you may need to make slight variations for the YouTube version of your Buyer Personality.
Nelson Chacon, HubSpot's Principal Content Strategist for YouTube, told me, "For example, you could have two buyer personalities: Margaret and Sam. However, you have a better chance of reaching Sam on YouTube than Margaret."
Chacon continues, "Sam is interested in personal growth and likely has some existing duties from Margaret of finding ways to reduce costs or find efficiencies for her business. The Sam we see outside of YouTube can have certain things He likes. However, within YouTube, he probably has other interests. That's why you could create a YouTube Sam 2.0 person. "
Ultimately, you want to tailor your digital content to your 'YouTube 2.0' buyer personality. Think about the types of content that buyer personality is most interested in, watch more, like, comment on and share them with colleagues. This will help you increase your chances of converting on YouTube. "
Ultimately, YouTube is a search engine, so you should treat the platform similarly to any other search engine. This means that by identifying your buyer personality, you can begin to find keywords that appeal to that persona the most – and make sure you avoid content that will attract "negative" personas or people you don't believe will fit well with your person brand.
(Learn more about it For information on creating buyer personalities, see this post.)
4. Set up a product conversion path.
If you want to make money on YouTube, you want to set up a strong conversion path – i. H. What YouTube content attracts the most viewers, and how can you take advantage of conversion opportunities from that content to turn leads into customers?
We have identified 8 types of CTAs you can use on your YouTube Videos. This includes the CTA for the start of the video, CTA for the description, and CTA for the drive to the website. Ultimately, you want to outline a clear conversion path to understand how you can turn your YouTube visitors into product leads.
For example, let's say you want to use YouTube as a channel to generate leads for your company's new email marketing software. To get started, you'll want to create a compelling YouTube video that will attract your email marketing buyer personality, and then take those viewers to a dedicated landing page or e-book to learn more about email marketing. Once those leads are further down the pipeline, you can introduce them into your product.
Your conversion path will then be similar to the strategies you described in other lead generation channels like blog posts and social media. However, you should make sure that you tailor the content produced on YouTube to suit YouTube's demographic and the type of content YouTube viewers enjoy the most.
This may look a little different from the content that is performing well on your blog. However, it is worth making sure that you create content that matches the strengths of each platform.
5. Optimize your page for conversions.
There are tons of specific strategies out there Optimize your YouTube account for SEO – which can ultimately lead to more visitors and an increase in sales.
A few quick tips: Include your intended keyword in your video title. Optimize your video description. Tag your video with popular keywords related to your topic. Upload a thumbnail of the customer. and add end screens to get more viewers on your YouTube channel.
It's important to remember that if you are making money on YouTube, you want to play the long game. Sure, SEO optimization might not have money in your pocket tomorrow, but it is a great opportunity to grow viewers, establish your brand as an influencer in the room, and ultimately have the leverage it takes to attract those thousands of viewers to make paying customers.
6. Choose your monetization settings.
There are tons of monetization features that you can explore on YouTube. Ultimately, you want to choose the path that best fits your company's goals.
In particular, check out these five YouTube features that can help you make money:
- Advertising income: Ad revenue from ad, overlay, or video ads.
- Channel memberships: Your members would make monthly payments for special perks or exclusive content.
- Goods shelf: Your followers can buy official branded items that you display on your watch pages.
- Great chat and great stickers: Your fans can pay you to have their messages highlighted on chat streams.
- YouTube Premium earnings: Subscribers can pay a fee to get access to premium content. When you sign up for this program, you will receive a portion of that subscription fee.
For more information about these functions and the authorization requirements for each function, see this page.
Also, let's dive deeper into ad revenue for a moment. There are three separate advertising options on YouTube: TrueView Ads, Video Discovery Ads, and In-Stream Ads.
Ultimately, the ad option you choose will depend on your advertising goals. Ultimately, YouTube advertising can be one of the most effective ways to drive conversions for brands and influencers alike.
look at it YouTube Ads For Beginners: How to Start and Optimize a YouTube Video Advertising Campaign to learn more.
7. Create sponsored content.
Another way to make money on YouTube is through sponsored content.
Of course, if you're a YouTube influencer, you can include a brand or product in your content, make an entire video featuring a brand's product or service, or even send a quick greeting to a brand you've worked with.
There are lots of ways, big and small, to work with brands and get paid, either for every single recommendation you send to their website or simply to include a brand mention in your content at all.
Best of all, you don't have to pay any part of your income to YouTube for sponsorship. Instead, you can negotiate with the brand directly.
If you're a brand, this could be a great opportunity to reach new audiences and ultimately grow your company's sales.
Feel free to take a look What will influencer marketing look like in 2020? to learn more.
Different ways to make money on YouTube
- TrueView ads
- Preroll Ads
- Bumper displays
- YouTube affiliate program
- Affiliate links
- YouTube super chats and super stickers
- Channel membership
- Goods shelf
1. TrueView ads
YouTube Income: $ 2,600 to $ 41,600 per month
Do you have a great story to tell that also relates to your product? TrueView is for you. TrueView ads give you the ability to create high quality, longer creative spots that appear alongside the YouTube videos your target audience is already watching. These ads come in two forms: In-Stream and Discovery.
In-stream videos are played "in-stream" of the selected video just before the YouTube user's selected video. Users can skip this video after five seconds of playback as shown below and jump to its content. In-stream ads can be anywhere from 12 seconds to six minutes in length.
Discovery ads will appear in the right sidebar of a selected video just below the "Up Next" video as a suggested result. See what this looks like below:
Because of the time you have available for this ad format, it is recommended that you create this type of ad with the goal of viewing and branding, rather than just clicking on your website. This ad ideally generates revenue from long term brand awareness resulting from a story people don't want to skip and a viewer will remember the next time they approach your product or service.
Both In-Stream and Discovery are pay-per-view – you pay YouTube a fixed price for every view the ad receives – and the return on investment (ROI) can be measured in Google AdWords. YouTube shows a new "View" after 30 seconds of playback or a click on the video during playback. If the video is less than 30 seconds, it will count the views of people who see the entire ad. (We'll explain in a minute how AdWords manages all three ad formats.)
Clash Royale, a popular gaming app for mobile devices, created TrueView ads that consistently ranked in the top ten most viewed ads on YouTube of the year. The company's 2017 ad, The Last Second (see below), had more than 110 million views by the end of the year. This campaign contributed to a YouTube marketing strategy that SocialBlade estimates the app developer is making no less than $ 4,000 a month.
2. Preroll Ads
Like in-stream ads, preroll ads play immediately before a user's selected video is in the stream. The difference is that this type of ad cannot be skipped after five seconds. These videos also run for a maximum of 30 seconds, although YouTube recently confirmed that advertisers will be limited to 15- and 20-second options starting this year.
Because this ad format requires an ad, advertisers pay per click. So the click is worth it. A preroll ad with an enticing call to action that takes viewers to an appropriate landing or buy page on your website can be a tremendous lead generator for the sales team.
You can also take advantage of YouTube's remarketing options, which allow you to send new videos back to users who are already engaged in your YouTube channel. If you're a HubSpot user and you've built smart forms to capture new information about returning visitors, remarketing can be a great addition to an inbound marketing campaign.
This remarketing option allows you to learn more about a person's background and interests when they receive new videos that take them to new landing pages.
3. Bumper indicators
Bumpers are the shortest ads you can buy. These six-second commercials play just before a viewer's selected video (like the two options above) but are best for brand awareness in the short pauses between long videos or a YouTube playlist a user may find in the Background hears.
Although they may be brief, YouTube found that 90% of their bumper ads are later remembered by viewers. Bumpers are sold through cost-per-minute (CPM) bidding. This means that you pay for every 1,000 games of your ad on YouTube. They are best used as a compliment on a TrueView advertising campaign.
How do you track the performance of these three video ad formats? Once you've created a YouTube channel and uploaded your video content, you can open a Google AdWords account and link it to your video campaign. In AdWords, choose the campaign type, ad format, budget, and for whom and where you want each video to appear on YouTube.
You can target specific audiences and track the conversion rate of each video individually to see how much business (and revenue) you are getting. You can learn more about this process in this blog post.
4. YouTube affiliate program
YouTube revenue: $ 723,500 – $ 11.6 million per month
The YouTube Affiliate Program (YPP) allows the site's most successful YouTube channels to monetize their content by serving ads created and paid for by other YouTube users.
The criteria for this program, which changed in 2018, assume that your channel has reached 4,000 hours and 1,000 channel subscribers in the past 12 months. After you have reached these two milestones, you can apply to join the program using the following steps:
- At the top right of the YouTube homepage, click your account icon and selectCreator Studio. "
- On the left, clickchannel"and select"Status and functions. "
- Under the box, "Monetization, "click"ActivateIf it says on the left that you are already 'eligible', don't be fooled. It just goes to show that you have no restrictions when trying to partner.
- You will be asked to agree to this YPP conditions. If you do, sign up for one AdSense Account so that you can receive income through your monetized YouTube account.
- Set your ad hosting preferences and follow the instructions to submit your channel for review.
YouTube usually sends you an email deciding whether they have accepted you into the YPP within a week of applying. Still trying to find the right times and channel subscribers? Remember, you should post a lot – just a video or two on your channel that you are personally proud of won't cut it.
T series is a great example of how volume and consistency can make you a sought-after channel for advertisers on YouTube. This India-based record company releases numerous music videos for songs written and performed in Bollywood, India. And although the company was founded in 1984 and has been on YouTube for nearly 10 years, adhering to this music video strategy has finally allowed them to dethrone PewDiePie (the famous YouTube user who focused on video games) as the most popular YouTube channel in the world – with a whopping 83 million subscribers.
According to SocialBlade, the T-Series makes no less than $ 724,000 a month on its YouTube channel. Much of this comes from advertisers through the YouTube affiliate program.
"Bollywood music is like Russian roulette. You keep betting, but you don't know what's going to be a hit." -Nerraj Kalyan, President of the T Series
By posting multiple videos a week, you can increase your viewership, qualify for YPP, and make decent money. YouTube splits advertising revenue between 55 and 45 with its partners – 45% to Google, 55% to you. That means that an advertiser who invests $ 200 in running ads on your channel can bring you $ 110 on the real estate of your videos.
The T-series president attributes its success on YouTube to the fact that the company is not running a project and believes it will make money. Rather, the regular "bets" they place on YouTube increase their chances of engaging audiences and, as a result, increase their following.
5. Affiliate Links
YouTube Income: $ 6,900 to $ 109,800 per month
As a partner there are no conditions of participation – you take advertising into your own hands. This is a great option for YouTube channels that offer reviews and guides, and often recommend new products to their viewers.
Turn these suggestions into paid (but natural) product placements in the description section of your video as shown below:
Image via Authority Hacker
By partnering with different brands, you can make money – albeit typically less than a YouTube partner campaign – every time that company makes a sale through a link you post on one of your videos. In this case, you are making income with the company you are partnering with, not YouTube and its advertisers.
Start by joining an affiliate network through sites like Click Bank or the Amazon Affiliate Program and follow the instructions to sign up. Remember that each program receives a different percentage of a sale as commission and your success still depends on the popularity of your YouTube channel.
Travel vloggers can also participate in travel payouts. It is a travel affiliate program that allows you to make money on airline tickets, hotels, tours, and other travel services. The affiliate commission (in percent) depends on the service you have selected and your sales volume.
YouTube personality Marques Brownlee, whose YouTube channel advertises affiliate links in the screenshot above, is a consumer electronics reviewer on YouTube. This makes affiliate advertising the perfect source of income for their channel as their advertisers effectively pay for Marques to review their products – and, if the review is positive, promote it to their viewers. According to Recode, Marques also generates revenue through the YouTube affiliate program.
"There are little things you can do to get people to watch your videos more, but none of them will make as drastic a difference as the video itself. The video itself has to be what gets people to do it. to watch and share and watch again. "-Marques Brownlee, Tech Reviewer on YouTube
In the example above, Marques is rating a pair of Bose headphones, suggesting they are the best noise-canceling headphones on the market. This made him a partner of Bose – just part of a YouTube marketing strategy that Marques makes no less than $ 6,900 a month, according to SocialBlade.
6. YouTube Super Chats and Super Stickers
What exactly is fan funding? This is exactly what it sounds like: Viewers donate money to your channel if they find your content pleasant.
It's the perfect option for videos managed by charities and nonprofits, but for-profit companies and independent creatives can also post videos and YouTube live streams that promote contributions from their audience. Streaming platforms like Twitch.tv, which webcast video games and general interest content, see accounts two years or older making an average of $ 80 in "tips" per year.
Twitch.tv's most popular users make thousands.
Of course, YouTube and Twitch have different users, but YouTube has just as many loyal channel subscribers who would likely pay for exclusive rewards and content. Sign up for Fan Funding on YouTube so viewers of a live stream can tap through a chat window linked to the video.
YouTube calls them Super Chats.
You can also sign up for Patreon, which lets you launch member-only video channels on YouTube for a small monthly fee for recurring rewards. Imagine how much a YouTube channel could generate if it had the 1,000 subscribers the YPP needs. If you're asking $ 1 for a new channel of fresh content, you could be looking at a solid source of monthly income.
7. Channel Membership
When eligible, Channel Memberships offer exclusive perks to fans willing to pay a low monthly fee to join your brand's YouTube channel.
Channel memberships offer members perks such as loyalty badges, custom emojis, and other merchandise unique to the channel. For example, comedian Mike Falzone offers a digital copy of his book and an exclusive coupon code for goods:
Review the YouTube channel membership permissions, guidelines, and guidelines to see if this is a good fit for your brand. Ultimately, community membership could be a great opportunity for you to build a larger following on YouTube and make loyal fans feel valued by making exclusive content available to members only.
8. Goods shelf
Much like a good gift shop at the end of a museum tour, the goods shelf is a great option for influencers and brands to sell products or services to spread brand awareness and increase sales.
This is a particularly good option for influencers. Take, for example, Ryan Higa, a Japanese-American Youtube creator and personality who has over 21 million subscribers on his YouTube channel. To make money, Higa now has a full merchandise website that he links to directly from his YouTube account. Devoted Higa fans will love shopping for a brand name t-shirt or sweatshirt, and it makes Higa hard earned money on their already successful channel.
Take a look at the YouTube merchandise page to find out more.
Even on YouTube, there is no shortcut to well-earned cash. The good news is that video is taking up an increasingly large chunk of global internet bandwidth, and there are numerous ways to produce video content that people can pay for.