Manage your brand's reputation and avoid crises

A lot can happen in 30 days. The culture of dropping out is alive and well, and brands are no exception to this rule. Do you remember the infamous Kendell Jenner, Pepsi campaign debacle in 2017? That unfolded in less than 48 hours, and within three days the ad was pulled through a rapid crisis management system.

Time is of the essence in branding reputation management, and 30 days is definitely more than enough time to minimize the consequences of an ill-considered decision.

The most important thing here is dynamics, and you will quickly find that BuzzSumo outperforms almost any other monitoring tool for quick insights – even Google Alerts! But don't just take our word for it …

“In my opinion, BuzzSumo has one of the best brand monitoring tools out there. And I should know I've tried them all. And since I started tracking mentions on BuzzSumo in 2014, I've noticed that it finds more brand names than any other tool. "

Brian Dean, backlinko

So make sure you have all of your top alerts configured and set your most important ones to go straight to your inbox, either as they appear or every day.

Early bird? Get your notifications before breakfast and make a plan for the next day. Night owl? Scan your mentions before bed and let the sleeping brain come up with some unique ways. In short, get notified at a time that suits you best.

Be a brand hero 🦸🏾‍♀️

If you're part of a growth team, a communications team, or just enjoy sharing a good brand story, it's quick and easy to hook up your mentions to Slack.


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