December 9, 2020


Erica Perry


In May, Facebook shops The debut streamlined the process for businesses to have a single online store that customers can access on both Facebook and Instagram. In order to make the new shopping experience on the platform as easy as possible, the platform has also expressed its interest in guiding customers, including businesses, through their app family Whatsapp, delivery boy and Instagram Direct.

While consumers cannot yet view a company's store and shop directly on a messenger stream, starting today they can select the items they want to buy and share their list on a WhatsApp messenger stream.

Use of WhatsApp carts

When you visit a store catalog on WhatsApp (tap the shopping button icon next to their name), you can start a conversation with the message "News Store" or the "Add to Cart" button when you're ready to join the company Place an order for a product you are currently viewing. When users find the items they want when interacting with a company in the app, they can now tap Add to Cart.

Once you are done shopping, you can send your cart as a message to the company to submit your full order. You can access the details of your order by tapping the "View Cart" button on your chat window with the seller.

Ultimately, this allows for an easier process for brands to track inquiries and create a more seamless way to provide personalized responses. Shopping might not be the first thing that springs to mind when thinking of WhatsApp, but it is becoming an increasingly popular place for small businesses looking to sell their products.

Per The Verge, more than 175 million people used the service every day from the end of October to notify a WhatsApp Business account. In addition, the WhatsApp Business app reached over 50 million users worldwide in July this year.

Recharge the shopping experience

This isn't WhatsApp's first foray into e-commerce. So far, QR codes, dedicated shopping buttons and the ability to share catalog links in direct chat messages have been introduced. It also opened up free space for merchants to host their company's news.

“With catalogs, users could quickly see what was available and companies could organize their chats by elements. As more and more purchases are made through chats, we want to make buying and selling even easier, ”explained the platform.

WhatsApps growth and the future of shopper social media

Many of the old ways of communication between people and companies don't work. According to Shopify data, since the pandemic began, a whopping 92 percent of U.S. consumers have shopped online, compared to 65 percent who have shopped in-store. In addition, more than half of consumers have spent more online since March, especially young consumers between the ages of 18 and 34. These younger consumers are also more likely than other age groups to find and shop for products through social media and use new trading tools and prioritize shipping.

Stats aside – what's critical here, with the proliferation of personal commerce and ecommerce apps, now is the time to consider alternative shipping options, conversational trading, and social media shopping.

Consumers are consciously beginning to consciously restrict meaningless scrolling or meaningless following. If a brand wants to suppress the noise and really resonate, it has to stay true to its personality while delivering value through its content. Understanding specific wants and needs and delving deeper into consumer motivations versus predictions based on previous buying patterns will be critical to ecommerce strategies in 2021 and beyond.

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