Ladies and gentlemen, it's official! The best of the best illuminate arenas and stadiums around the world with adrenaline-inducing, heart-pounding and breathtaking lights. The world is watching and ready to take the action. And why not! After a year like 2020, it is high time we met and cheered on the future of the digital!

It's time for advertisers to get back into sporting events, step up their online performance, and earn some rolling returns!

We'll walk you through the key campaign tips, tricks, and strategies to promote the massive sports traffic crashing onto the stage in 2020 and 2021!

In this article, Advertisers / Affiliates You will get all the benefits of a successful sports campaign under control, including …

⚽ Aim at the right geos
🏈 Choosing the right ad formats
⚾ Choosing the right targeting
🏀 Decide on a target CPA bid
🏓 Use the correct campaign budget and cap
🎾 Run multiple campaigns

So, without further delay, advertisers, you come first! Bring your game face to life as we answer the only real question everyone is talking about.

How do I get the most online traffic from sports?

There are quite a number of different ways to get the most out of the sport and with so many fantastic pairings these are the tools you need to get the most out of the season.

Let's do it!

The sports strategy guide

Step 1: Always aim for the right GEOs

This usually depends on the regions you want to break into. Certain GEOs are popular all year round, like this one USA, Canada and Mexico. Latin America is an aspiring man with a massive football presence across the continent.

But since the sport has been gone for so long, global appeal is at an all time high! So be strong and usually target your traffic worldwide (unless, of course, your offering is very country-specific).

Step 2: choosing the right ad formats

Lately we've had great results in a few ad formats. Namely…

Pop-under ads

A top seller and the go-to place for most sports campaigns. They are less annoying and are displayed when the user has completed a task.

If you go for pop-under ads, make sure that …

  • Your landing page corresponds to the event you are promoting.
  • They use certain target keywords according to the event.
  • You avoid generic, boring CTAs.
  • You bring in your own incentives and bonuses for greater interaction.

Still not convinced? Check out 5 reasons why pop-unders are still so effective.

Interstitial Ads

With high visibility and reach, interstitials provide a nice delay in exit times. Your 5 second countdown window gives way to a nice increase in audience interaction.

Score the winning shot and see why interstitials are the ultimate cure for banner blindness.

Step 3: choose the right targeting features

Make sure your ads are always being served to the right audience; H. The people most likely to click through and convert based on their niche (in this case, sports) and (you guessed it). User interest! 🙋‍♂️ Welcome to …

User Interest Targeting

Adcash's user interest targeting enables advertisers / affiliates to target Buyers based on their browsing preferences. When it comes to the current and upcoming sports season, choose this one "Sports" Category and nothing else.

This way, your ads will be targeted directly to traffic sources that have shown a noticeable interest in sports-related websites.

  • Choose "All sources of supply" when using the above targeting method.
  • Use the "Spread" Option when adding Closing. This ensures that your budget will last longer.
  • To aim JUST For sports websites, you need to select Sports as "Site Category".

Keyword targeting

Make sure you are using the correct one keywords in connection with sports and upcoming sporting events. That way, you can choose the same keywords that website owners and publishers would use, e.g. B. "UFC Fight Night, Soccer, NBA Playoffs" etc.


It's worth it too Localize keywords in your native language as well as highlighting specific information, e.g. B. where the event could take place.

Step 4: Use CPA Target Bidding

Welcome to a world of seamless, fully automated ad optimization. Here you can set the CPA cost you want to pay for each conversion and we will match it to the tee with cutting edge AI.

With the CPA Target Bid, you can say "goodbye to manual optimization and hello to machine learning", create bid adjustments from scratch, and never have to manually adjust your traffic sources again!

Ask us how –

Step 5: budgeting and capping

Use to set your budget "Weekly Distribution" Option to have your campaign run ONLY when relevant sporting events are happening. That means you will get the highest traffic and the biggest bang for your buck in the run-up to game time!

Step 4: Run Multiple Campaigns

Managing two campaigns at the same time can be a safe strategy for tracking multiple traffic sources. Your campaign can be broken down into the following two types:

Campaign 1: Adcash-specific

When you target your campaign with the Adcash direct supply inventory, you have unparalleled access to a network of over 100,000 website owners. To set up this campaign you must …

  • Deactivate "Allow traffic from different supply sources" on the DSP platform. This means that no new “external sources” will be added to the campaign.
  • Also disable the "Spread the budget over the day" when setting up the campaign limit. That way, the traffic you get will run according to the spikes on the sports calendar and not drain into equipment downtime. .

Finally, you want to whitelist certain sports categories. We recommend things like …

🏈 sport
⚽ Live sports events
🎾 Sports news
🏀 Sports videos and channels
⚾ Sports betting

Campaign 2: All other sources of supply

You could move in for your other campaign External sources of supply. Just choose "Everything" in the drop-down menu and deactivate "Adcash".

The same rules apply to locking. Disable the "Spread the budget over the day" Option and whitelist the same sports categories (as above).

So, all said and done on the advertiser front, you might be wondering …

How does Adcash bring your campaign to life?

  • With our exclusive publishing network, we make sure you always get one direct flow of premium trafficstraight from the source.
  • We only show most of them relevant ads for users to ensure a focused approach every time.
  • Our cutting edge Ad fraud technology goes far beyond that and eliminates fraudulent traffic and annoying bots while protecting your campaigns from external disruptions.

We hope we got you on your way to a great ad campaign!

If you've been around for a while and want to get back to exercise, then the power is in your hands! And if you're new to the game and this is your first rodeo, sign up today.

do you need any more information? No sweat! Contact us by email at and we will answer all your questions.



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