Step 1: create a landing page. Step 2: Apply it to promote registrations and traffic. Here's how.
By Kelly Forst July 13, 2020
You know that a fantastic landing page is the first step to expanding your list, selling more, and building relationships with your audience.
So you built one. You took the time to write a convincing copy of the landing page. You can send valuable emails to your new subscribers. But there is a problem.
How do you get people to sign in to your landing page?
That's why we asked three experts to share how they drive traffic to their landing pages and they presented some of the best strategies you can use to promote your own landing page. Read on to find out what they had to say.
Social media is a great way to promote your landing page – as long as you've built credibility first.
Sam Flynn, Social Media Trainer & Spokesman, Managing Director, Planet Social Media
Social media is a perfect driver for traffic to your landing page.
The first step is to make sure you know exactly who your social media audience is. If you have a good idea, think about what would make it get to your landing page. Is there a lead magnet that is highly relevant? And how can you convey that to them?
In terms of your call-to-action (CTA), you need more than a simple "click here to get x". Describe the advantages of this special lead magnet in more detail. Give them a value in the post itself, e.g. B. one of the points covered on your lead magnet, and then redirect it to your landing page for more information.
You can also use video as part of your strategy by sharing a short video with a point that is covered in your lead magnet and then relaying it to your lead magnet to get the remaining points. When speaking to a camera, you need to add subtitles to ensure accessibility for everyone and to serve those who hear without audio.
Finally, make sure you strengthen your credibility with your audience by sharing a number of posts, especially those that demonstrate your expertise. It is far more likely that they will click on your landing page if they think they will get results!
If done correctly, Search Engine Optimization (SEO) is the best way to drive traffic to your landing page.
Sean Tinney, Manager of Demand Generation, AWeber
In my experience, the most committed and converting customers come from search engine optimization. These are potential customers who are actively looking for a specific product or service. However, for SEO to be effective, you need to do your research and add keywords to your landing page that provide the answer to the search queries.
Here at AWeber, we offer marketing services to help our customers grow their business. So when I create a landing page with our AWeber Landing Page Builder, I make sure that I use keywords that potential customers may be looking for.
The more targeted or specific your keywords are, the greater the likelihood of success. Very popular terms and keywords are usually very competitive, so more specific search terms are usually easier to evaluate.
Measure, track the results and adjust the course.
Cathy McPhillips, VP Marketing at the Content Marketing Institute
We advertise our landing pages in various ways: blog post call to action (CTAs), banner ads on our website, social media, email promotions and through our webinar speakers and members of the Content Marketing Institute. Each of these tactics has a URL with a source, so we can evaluate the effectiveness and timed actions.
For example, if we publish on social media four weeks before a webinar, but 90% of our webinar registrations are made on social media 28 hours before the event, we shouldn't post on social media that early. We can also identify our key drivers, which helps us fine-tune our sales strategy.
We also use different copies for each of our promotions on the landing page because this page or webinar addresses our personas in different ways. We’ve found that getting data, discussing key insights, or asking questions that are answered on the landing page are the best ways to motivate our customers and make them take the next step toward conversion .
Create your own landing page today.
With the AWeber Landing Page Builder, you can easily create a landing page for your company. Start with AWeber Free to create your landing page and expand your list today.