Tips for Managing Social Media Accounts for an Online Clothing Store
If you have an online clothing store, or any other type of online business, you know the importance of promoting on social media. Unfortunately everyone else too. In order to use social media to your advantage, you need to be prepared for a sophisticated strategy of online media management.
Often times, when a person is in the market for a certain type of product, they will google the product to see what options they have and which brand that product is most popular. You can narrow your search down to find something that is just perfect for you.
Most social media platforms are programmed to show ads that suit an individual's needs. One person sees different ads than another person. You want to make sure that your posts are seen by the people who actually have an interest in buying your product.
Analyze your data
It takes a lot of tweeting to even notice a product. However, you never want to arbitrarily tweet or post on social media, as doing so could be against Google's rules. In Google Analytics, you should take a look at how your posting and tweeting patterns affect the actual number of visits to your website.
The traffic to your website can be based on a number of factors. However, by looking at the analytics information, you can see what time of the day people visited your store, where your traffic came from, and how many tweets it took to increase the traffic.
Use tools to manage your social media post
It would be quite difficult to get your posts perfectly aligned while running an online store and living your life. You can use a scheduling tool like Buffer that can help manage the timing of your posts for you. You can choose to have Instagram posts published during prime time during the day. Some of these tools even let you schedule people tagging on a Facebook post.
Use your personality in your company and your contributions
When potential customers visit your website, they should have a clear idea of who you are and what your brand is about. Before officially launching your website, you can introduce yourself with an About page that you can post on social media.
When your business is up and running, make sure the products you think are most representative of what your business is about are featured on the front page.
If you sell funny t-shirts on a website like Printful, be sure to tweet some t-shirt designs that will be branded. When you sell handcrafted items, educate customers about the quality and craftsmanship that you have put into your work.
Pinterest is a great way to introduce a clothing store to the public. You can define a separate category of pins for each item of clothing you offer. You can have one side for hats, one side for shirts, etc.
Running an online clothing store is challenging and competitive, but knowing how to make people aware of your existence can be very rewarding. Good social media management is key to getting your name out there and getting your product the attention it deserves.