Instagram Checkout is now available to all eligible US businesses and developers!
The checkout feature allows users to make a purchase without ever leaving the Instagram app. This creates a streamlined two-tap process that converts Instagram followers into loyal customers.
In this blog post, we'll take a closer look at the benefits of Instagram Checkout. We're also sharing 5 top industry tips to help you get maximum sales with this new feature!
What is Instagram Checkout?
Instagram Checkout allows users to buy products from brands *directly* on Instagram – without leaving the Instagram app!
With Instagram Checkout, customers can tap to view a product from one shoppable mail and then continue with the payment process, all within Instagram! All you need to do is enter your name, email address, billing information and delivery address the first time you check out.
Checkout was first launched in March 2019 with just 26 brands (including) Zara, Rotate, Warby Parker, and Nike) form the original beta test group.
And now Instagram checkout is becoming mainstream.
In a tweet from Adam Mosseri, Instagram announced that all eligible businesses and developers in the US can now use the checkout feature.
News! Shopping on Instagram just got easier. 🛍
All eligible businesses and developers in these US can now use our checkout feature, which allows you to buy and sell products right in the app. Businesses can now sell through Live too, so you can buy products in real time. pic.twitter.com/rpdxiEdLuD
– Adam Mosseri @ (@mosseri) August 25, 2020
The broader rollout shows how Instagram is changing the way we shop. The app is taking more and more steps to become an e-commerce platform.
Talk to Glossy Dan Gardner, CEO of the digital creative agency Code and Theory, explains that the more companies have access to this role, the more successful it will be.
“If the (in-app checkout) function is available to everyone, it will have some success. Consumers will get used to it and (brands will) see a bigger boom. Brands are not necessarily going to replace (their) own ecommerce channels with Instagram Checkout, but it will be another great way to convert, ”said Gardner.
Mike Karanikolas, co-founder and co-managing director of Early Adopter Revolve, reported that Instagram checkout has been a success for the brand so far, but is currently not a huge part of the company's business.
"We are very excited about the long-term opportunity, ”he said during the brand's fourth quarter earnings call in February.
Instagram has already enabled influencers and content creators to increase sales by checking out brands, creating a complete e-commerce marketplace.
With Instagram's "Shopping for Creators" feature, influencers and content creators can now add their branded partner's product tags to their Instagram posts and stories that users can tap and pay for right in the Instagram app.
There is currently no affiliate model for influencers driving brands' sales through Instagram Checkout. However, savvy influencers and developers are likely to charge more for this additional product promotion.
With more than 200 million users visit at least one company profile every day and 83% of users As new products and services are discovered on the platform, it's no surprise that Instagram is taking steps to connect the dots between brands and buyers.
And while Instagram is still rolling out some of these features globally, the future looks bright for brands, companies, and influencers looking to make sales using Instagram Checkout!
What are the benefits of Instagram Checkout for Business?
There's no doubt that Instagram Checkout has a ton of business and brand benefits on Instagram, and even more so if you take advantage of it early!
The ability to move your audience from browsing to buying with just a few taps of the finger can have a huge impact on your conversion rate as it gives your customers a seamless experience.
Early adopters of Instagram Checkout can also benefit from all of the additional exposure options in the Instagram app.
For example, when users click the Shop tab on the Instagram Explore page, it makes various curated changes that showcase products from checkout-enabled brands.
Instagram is new @Business The account (with over 200,000 followers) also features brands using Instagram shopping tools. This offers a great opportunity to reach potential new customers.
Despite these obvious benefits, Instagram Checkout may not be for everyone.
For some, Instagram's transaction fees are a cause for concern. After you Business helpThe sales charge is 5% per shipment or a flat fee of $ 0.40 for shipments of $ 8.00 or less.
And Instagram checkout can also mean brands are losing valuable customer data (like email), as all communication is handled by Instagram and not directly by the brand.
Fortunately, there are additional options increase traffic and make sales on Instagram!
For example, the link in your bio is very easy to find and easy to click, which makes it one of the most valuable traffic drivers on your Instagram profile.
And the good news is with Linkin.bio by LaterYou can turn your entire Instagram feed into a clickable landing page that will be updated with every new post you share.
This means that for every Instagram post you publish, you can share multiple links about your products.
And if you're on one Later for business planyou can even connect your Shopify account to Linkin.bio! With just one click you can tag Shopify products in your Linkin.bio posts so your followers can easily shop for your feed.
With a fully optimized link to your organic traffic to your website and the easy-to-buy Instagram checkout feature (if rolled out internationally), you have all the reasons to make sales with the app!
Are you ready to get more traffic and sales from your link in bio? Use Linkin.bio today – it's free!
5 tips for more sales with Instagram Checkout
It's almost guaranteed that Instagram Checkout will help generate more sales for your business. However, there are several ways you can make this new tool even tougher on your brand.
Here are our top 5 tips for increasing sales with Instagram Checkout:
# 1: Be consistent with product tags
As with most strategies on Instagram, consistency is key!
Notice how Rebecca Minkoff Adds product tags to almost every post in their Instagram feed:
By consistently adding tags to every Instagram post, your audience will soon be connecting to find product details and shop by simply tapping on your posts.
Another great tip is to always add a quick call to action to your subtitles. This will help your followers "tap to shop" on your posts and can even be as simple as adding "#taptoshop" like Hatch collection::
Followers will soon see you as a trusted source of inspiration for shopping – ready to buy your posts every time you hit the publish button!
# 2: Share an exclusive product drop on Instagram
A great way to get more sales with Instagram Checkout is to post an exclusive product launch on Instagram.
SoulCycle has started sharing limited edition product drops just available via Instagram and creates a unique offer, especially for the audience.
Whether it's a completely exclusive line or just a 24 hour preview, this can be an effective way to generate hype about a new product. Plus, it rewards your community on Instagram – which can be great for building trust and loyalty to your brand!
# 3: Provide multiple routes for shopping
Instagram's shopping tools are a great way to optimize the buying route for your audience. However, it's still a good idea to create as many opportunities as possible to generate conversions for your brand.
Check out how The good stuff Tags products right on their posts, directs people to the link in their bio, and even adds a call-to-action to get people to your website:
See this post on Instagram
Would you like to adjust to your stomach and get to know it a little better? This 12 Week Gut Diary Book gives you the tools to do just that. The diary includes Gut Started Pages, Gut Tips, The Gut Stuff Stool Chart, and your Veggie Checklist. For whom? Whether or not you have a gutta problem, when you want to know and understand your body (and gut) a little better, this is the diary for you! What is that? This easy-to-navigate journal will help you every day to track your food, hydration, mood, monitor your poop, how you are feeling / symptoms and how much you move. This journal will really help you understand how your body works and is a great tool for you to spot patterns, good or bad. We even have a thank you area for a little reminder of all the things we are thankful for. Our number one is our gut and all the things it does for us! If you have bowel symptoms, you can take your diary to a nutritionist / dietitian / family doctor (we are sure they will thank you for that!). . Tap this post or click the link in our bio to get your post published today! For all things #guthealth: thegutstuff.com
While fashion giant HM uses product tags and includes searchable product codes in each label to enable audience to shop:
Note that Instagram shopping tools are still relatively new to most of the users. Hence, if you cover all of the basics, it's a great way to capture as many sales as possible.
# 4: Partner with Influencers Who Have Access to Buying From Creators
Instagram launched in 2019 Shopping from creatorsThis allows influencers, artists, and celebrities to add shopping tags to their posts.
For example influencers Raissa Gerona uses Shopping from Creators for tagging Rotate Products in their posts:
Your followers can click on the shopping tag and buy the product without leaving the Instagram app.
This is a huge benefit for brands looking to generate more revenue through influencer marketing on the platform.
And just like with Instagram Checkout, we predict that Shopping at Creators will be a real drag in 2020.
# 5: don't forget the Instagram Stories shoppable stickers
Our last tip is to add regularly shoppable product stickers to your Instagram Stories.
Similar to tagging a product on an Instagram feed post, product stickers provide a direct way for viewers to browse and purchase your products from your stories.
However, Instagram Stories product stickers are often overlooked – a missed opportunity to increase sales!
Optimizing your Instagram profile for shopping is key if you want to make sales and convert your loyal followers into customers.
And while Instagram Checkout is still rolling out globally, now is the time to get ahead of the curve and improve your Instagram strategy so your business can make changes and generate more sales quickly!
Do you want to get organized on Instagram? Don't forget that with Later you can plan, schedule and automatically post to Instagram – for free!
Jillian is a content marketer at Later in the UK. She's a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.