This week, the team receives “Reels” on the entire drama surrounding TikTok, from shutdown and acquisition rumors to the Instagram version of the video app.

In addition, our "outfluencers" (a.k.a., hosts) will show you how not to make it big on social media and how not to pose for e-commerce product lists.

Instagram Reels starts

This week Instagram released its new feature called "Reels" to compete directly with TikTok.

Roll videos can be up to 15 seconds long and contain audio and music from licensed music companies.

Users can use AR effects from Instagram gallery in their videos and use the timer feature to record hands-free.

When you post a Reels video, it is added to a new Reels tab on your profile and posted to the main Instagram feed for your followers to find.

Roles can also be found on the Explore tab in the New Roles section.

Reels' launch couldn't come at a better time for Instagram as security concerns about TikTok continue to mount.

The White House threatened to ban the app in the US on September 15. This is what marketers should consider when choosing social networks to focus their efforts and ad spend.

Microsoft is making its move

Microsoft officially announced that it was considering buying TikTok from its parent company, ByteDance.

If the deal goes through, Microsoft would own and operate TikTok in the US, Canada, Australia and New Zealand.

Microsoft said that if they purchase the app, it will undergo a full security review and changes will be made to address government concerns.

This week's recording is brought to you by Arri Bagah who has the ultimate elevator seat for hiring a great digital marketing agency.


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Hiring agencies can be a hack for growth. When the agency is great, of course.

They basically hire a whole team for next to nothing.

A monthly fee for 10 people. Instead of salaries, insurance, training for 10 full-time employees.

Most of the big agencies are undervalued.

– Arri Bagah (@arribagah) August 5, 2020

Markers watch out! ICYMI, Millions of Unemployed Americans Will Not Get Extra COVID-19 Unemployment Benefits This Week. Courtesy Kirk Williams.

As a reminder, $ 600 / week additional unemployment controls end today for around 20 million Americans. Expect some changes in eye-buying behavior among your customers and consider adding this heads-up to monthly reports next week. #ppcchat HT @MorningBrew Newsletter

– Kirk Williams (@PPCKirk) July 31, 2020

Then we will answer your burning questions about digital marketing in our lightning round segment.

  • Who was the Florida Man (or Florida Teen) behind this July Twitter hack?
  • What is the fallout of the July boycott of Facebook ads?
  • When will Facebook launch a campaign to support black-owned businesses?
  • Where can you see regional audience data for Snapchat users?
  • Why should you review the subject in your Google Ads app campaigns?
  • How bleak is the outlook for retailers this holiday season?

If you sure enjoyed this, be sure to visit the Marketing O'Clock website to sign up!


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Selected image source: Cypress North


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