Instagram introduces another e-commerce feature on the platform: shopping on Instagram Reels!

ICYMI: Instagram roles is Instagram's answer to Tick ​​tock – the home of short viral video clips played by viruses.

With this latest update, companies and developers can tag products when creating a role so that they are fully purchasable.

Are you ready to grapple with Instagram Reels shopping? Here is everything you need to know:

What is Instagram Reels Shopping?

Roller shopping is a new way to discover and shop for products on the Instagram app.

You can start shopping at Reels starting today. Creators can tag products in roles. If you are interested, you can learn more about it inline. I am excited to see how this helps people find and share new things that they love. pic.twitter.com/vA26LF6Bpm

– Adam Mosseri @ (@mosseri) December 10, 2020

Thanks to this new update, rolled out worldwide, viewers can now click the “View Products” button to purchase, save, or learn more about the featured products.

For brands with Instagram checkout When this option is enabled, users in the United States can purchase products without leaving the Instagram app.

Instagram reels shopping

In addition, developers can now mark products from partner brands in reels – building on the existing ones from Instagram Shopping from creators Offer.

Instagram has also introduced new ones Branded items Tools for roles so developers can add a label titled "Branded Content" to indicate when they are partnering with a company or brand.

According to the FTCBranded content tools are not always sufficient to act as clear disclosure for a sponsored Instagram postbut they are a good start.

Photo credit: Instagram

Shopping in Reels is on its heels TikTok's Shopify partnership – a sure sign that TikTok will make great strides in e-commerce in 2021.

Satish Kanwar, Vice President of Product at Shopify, said the partnership is designed to make it easier for Shopify merchants to reach TikTok's younger audience and increase sales.

"TikTok is one of the fastest growing entertainment platforms in the world with over 100 million dedicated users in the US alone," Kanwar said in one Interview with TechCrunch.

However, since its inception, Instagram has been a leader in social e-commerce Shopping Instagram in 2018.

Users can now view and purchase products right from almost any part of the app: Instagram Feed Posts, Instagram Stories, Instagram Live, IGTV, and Roles.

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Written by

Jillian Warren

Jillian is a content marketer at Later in the UK. She's a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.

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