Instagram Live Badges are the latest feature version that influencers can make money with. But how do they work?
In short, think of badges as "tips" for your favorite Instagram influencers during a live stream, but chances are they are so much more.
We jump into the details and share everything we know about Instagram Live badges:
What are Instagram Live Badges?
Never heard of badges? Don't worry, it's a fairly new concept of monetization on social media, but it will gain momentum soon!
The concept of "badges" plays a popular function in Twitch and TikTok, with which followers can "tip" the creators during live streams. And now this feature comes on Instagram!
Jon Youshaei of Instagram recently hosted a live session to demonstrate exactly how the new feature will work:
The session showed how viewers can buy a badge during a show and choose from three levels of "heart" – each with a different price level.
When Youshaei spoke about why Instagram developed this new function, he explained: "Ultimately, you have to make money to be sustainable (as a creator) – so that you can continue your passion and make a career out of it."
In the past few months, Instagram reported An increase in Instagram live streams led to a 70% increase in views from February to March 2020.
The press release says: “Live has helped developers and businesses stay connected with their followers and bring people together. Badges allow creators to earn revenue from the content they’re already creating. "
The Launch of badges on Instagram Lives This not only creates a new source of income for developers, but also develops a feeling of exclusivity on the platform.
With the new feature, viewers can purchase a badge highlighted in the comments during a live video and unlock additional features, including being placed on a creator's list of badge holders and accessing a special heart.
In this way, followers can show their support to the developers and at the same time develop a feeling for the VIP community.
NOTE: Instagram is still introducing Instagram Live badges. So if you don't have access yet, get stuck! It should come to you soon.
Want to learn more about the latest monetization features available on Instagram? Check out this blog post Information on how to increase your income sources on Instagram!
How do Instagram live badges work?
Once the badges are rolled out, they are available in 3 different tiers, depending on the number of hearts available for purchase.
Viewers can buy a heart for $ 0.99, two for $ 1.99, or 3 for $ 4.99. It is reported that First, developers get 100% of sales from selling Instagram live badges.
Creators can see how many hearts a viewer has bought thanks to a visual icon in the chat stream, so you can easily see who supports them for a shout-out.
According to fitness influencer @ charleeatkins: "Badges on Instagram could not have come at a better time for fitness developers like me. It's an easy way to channel the love we already see in our live feeds so we can continue building and creating for our fans can. "
For influencers like C.Harlee AtkinsThis new source of income could make a real difference in how they earn on their platform. In the future, every Instagram Live hosted by them will offer the opportunity to earn money.
ICYMI: Instagram has released a lot of new tools and functions that brands, companies and influencers can use to make money on the platform. Check out this blog post for all the details!
How to get Instagram Live badges for your profile:
The good news is that Bages will be coming to Instagram very soon. The bad news, however, is that it is still being tested and introduced.
Instagram announced that testing will start next month with a small group of developers and companies, with promises that the feature will be expanded in the coming months.
Instagram target groups in the U.S., Brazil, the UK, Germany, France, Italy, Turkey, Spain and Mexico are the first to get access. So if you are in these markets, this could be in your profile sooner than you think!
In order to be able to access IDs early, you must fill them out this form!
Instagram Live Badges are just the beginning of new monetization opportunities for influencers on the platform. We are excited to see how this will develop!
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Nikki is Later’s Blog Editor. She has worked in digital media in Dublin, London and Sydney and loves nothing more than publishing a new post. In a weekend you will find her outdoors with her dog Arlie or scroll on Instagram to plan her next adventure – follow @nikkitravelled.