We have gotten used to keeping you up to date with the latest industry news and updates.
To keep things up to date, we interviewed Paul, Head of Operations at RUnative, one of the newest self-service advertising networks. So you know why these people do an excellent job in their field.
"Hi everyone, I'm Paul and I work as Head of Business Operations at RUNative. I've been in the industry for a few years now and I want to share my experience with what it's like to work on the ad network side."
Can you give us an insight if you don't know RUNative?
“RUNative is a premium advertising network that works with the formats Native, Push and Banner. We have worldwide traffic that you can buy with CPC and / or CPM pricing models. Thanks to our proprietary technology, we deliver over a billion ad impressions daily from our offices in Barcelona (Spain) and Limassol (Cyprus). "
You started out as a native ad network. Why did you integrate more ad formats?
“Native has been our first and most important goal in about a year since we knew that this format would last a long time since Google loves it! But then we realized that push and banner formats are easy to integrate, and since our publishers / advertisers were interested in it, we thought, why not? That's why we added two more ad formats. "
What are the industries that are most effective for you?
“We accept many different industries (as long as our publishers agree, of course), but gaming, dating and sweepstakes are definitely stopping our network. This is a must if you want to work with us! "
Are there any tips you'd like to share when promoting these industries on RUNative?
“It's always good to start a test with an RON campaign. If you later get to know our publishers and the type of traffic, you can adapt your strategy to your goal, more or less aggressively, with prelanders or not, etc. "
What about GEOs? Any tips too?
“RUNative operates worldwide in each of our three formats. But our top GEOs are definitely English speaking countries, Western Europe and Asian countries. "
How strict are you when it comes to creatives?
"We are a mainstream ad network, so we do not accept nudity or adult content on native and banners." We can accept some adult creatives on Push. As already explained, our publishers can comply with compliance more or less strictly, so you can sometimes use more sexy motifs that convert better and better! "
What are the requirements to get an AM? How can they help your users?
"When you log in to RUNative, you will automatically be assigned an AM – we take every account into account! Our team is always there to help you launch successful campaigns or monetize your websites as much as possible. "
How do you deal with bot cases?
“Bots have always been a problem in the affiliate marketing world. For this reason, we have developed an internal solution to eliminate them as much as possible, and we also have third-party detection tools. We have a dedicated team that deals with everyone and every publisher every day, so bots are not a common thing in our network! We also operate our own offers in the network. So if these are not converted for us, our advertisers will not, and we will use them to exclude low quality sources. "
What are your main advantages over other ad networks?
“I would say that our main advantage is being a 100% transparent network. We don't hide our publishers behind strange IDs. Why? Because we know our publishers are happy with us, and we want advertisers to be safe where their ads are showing. In addition, our AM team is always at your disposal – it is always a pleasure for us to give you the best tips for running profitable campaigns on RUNative! "
Do you have any tutorials on using your platform? To help advertisers learn?
“Yes, we have a vast knowledge base for all of our users, where they can find everything from basic registration guidelines to step-by-step guides to get started with any ad format. In this section you will find detailed instructions on how to use all parts of our setting options, optimization tips, troubleshooting instructions, best practice articles and the most frequently asked questions. In addition, all Mobidea readers can access the full RUNative review here in the Mobidea Academy. "
Do you have future plans that you might want to share?
“The next big feature that we will provide on the platform is an automated bidder. Like most of our functions, it will be developed in-house and will hopefully be available soon! "
What about a promo code for our readers?
“We have a great sign up bonus, exclusive to Mobidea users. Use the promo code to create an account with RUNative # Mobidea10and get an additional 10% on your first deposit (up to $ 1000). This campaign is valid until the end of September 2020. "