Introducing a New Method of Sharing Content on Social Networks – Twitter Fleets!

After months of testing in selected markets, Twitter confirmed the global launch of a new story-like feature called “Fleets”.

Twitter reflects many of the key features of Instagram Stories For the first time, users can post short-lived content on the social network.

Here's everything you need to know about Twitter fleets:

Twitter fleets

What are Twitter Fleets?

The "Stories Format" has proven to be very popular since Snapchat was launched in 2011. It was adapted for Instagram, Facebook, LinkedIn and most recently for Twitter.

According to the announcement from TwitterToday we are launching fleets so that everyone can participate in the conversations in a new way – with their fleeting thoughts.

The thing that you didn't tweet, but wanted, but didn't get that close, was then close.

We now have a place for it – fleets!

Available to everyone starting today. pic.twitter.com/auQAHXZMfH

– Twitter (@Twitter) November 17, 2020

The announcement further explains that fleets like Instagram Stories provide users with a place to share casual, everyday thoughts without thinking about the persistence of those thoughts.

“Some people say they feel insecure about tweeting because tweets are public, persistent, and have public engagements (likes and retweets). We want to enable you to have conversations in new ways, in new ways, with less pressure more control. ”

Hence "Fleet" – which, if you haven't guessed it already, stands for "fleeting tweets".

What is the difference between fleets and normal tweets?

Well youUnlike normal tweets, fleets disappear after 24 hours and cannot be retweeted or liked.

You can customize fleet text, responses to tweets, photos or videos, and your fleets with various background and text options.

Just like with Instagram Stories, you can respond to Fleets by tapping on one and sending a direct message or emoji to the creator, which will start a DM conversation.

There are also plans to introduce stickers and live broadcasts for Twitter fleets in the future.

A user's fleets are displayed at the top of their homepage (almost identical to Instagram Stories), and anyone with access to your full profile can find your fleets there too.

With your DMs open, users can respond to your fleets with a text-based message or an emoji.

Are stories part of your social strategy? They should! Find out what the future holds for social stories in this blog post!

How to share a twitter fleet

Fleets are being rolled out in all markets so you may already have access to the new feature.

To post your first fleet:

To create a fleet, first tap the "+" button at the top of your fleet feed (just like you did with Instagram Stories).

Twitter fleets

From here you can enter up to 280 characters of text or add photos, GIFs or videos. You can customize fleet text, responses to tweets, photos or videos, and your fleets with various background and text options.

Twitter fleets

Once you hit "Post", your fleet will appear in an Instagram-like feed at the top of users' feeds.

To share a tweet in a fleet, tap the “Share” icon at the bottom of the tweet, then tap “Share in fleet”.

TIP: We anticipate the fleet's responses to tweets will be a big social trend for exchanging messages and starting conversations. Now is the time to give your Twitter strategy a boost!

Don't forget that with Later you can plan, schedule, and post to Twitter for free – sign up today!

What Twitter fleets mean for companies

From Twitter's announcement, it is clear that their hope for Fleets is to get more users engaged on the platform – especially those who are less comfortable with sharing regular (persistent) tweets.

It might well be, but it depends on how many people are taking on the feature (and how often they use it). For example, while Instagram Stories was an almost instant success, Facebook Stories gained momentum more slowly.

With fleets only being tested in select markets such as Brazil prior to their global launch, it is difficult to say how they will perform.

That being said, you can Check out Twitter's own hashtag #FleetsFeedback to browse user feedback on this feature (keep in mind that most of the tweets are in Portuguese as this was the primary test market, but we predict the global feedback will be available soon!).

Twitter is testing a new feature that will allow people to tweet things that only take 24 hours. It's called fleets.

So basically: Twitter Stories somehow.

You started with Brazil. #FleetsFeedBack

– Aine (@Ruthaine) March 4, 2020

So should companies jump on the trend?

It's too early to say, but we're definitely hopeful! Ephemeral content is one of the biggest social media success stories in recent years, and Twitter can potentially achieve that success with Fleets.

Have you tried the new feature? Let us know what you think in the comments!

Do you want to stay up to date on the latest trends and feature releases? Subscribe to something Later email newsletter with the latest Instagram news, tips, and more!

Written by

Benjamin Chacon

Benjamin is a content marketing strategist at Later and recently performed a transplant from Toronto. You can follow his everyday life on Instagram @benjaminchacs.

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