Learn marketing techniques for Facebook, Instagram, TikTok and more.

Free book preview No direct response BS guide to social media marketing

The ultimate guide to achieving measurable, monetizable results with social media marketing.

24, 2020

Read for 2 min

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For entrepreneurs, the only way to know the best techniques to reach your target customers is to run, test, and test further. It's important to work with multiple media, from paid ads on Google and Facebook to video and PPC strategies. However, what many entrepreneurs may overlook is the value of content marketing.

With content marketing, you can invest relatively little overhead capital and at the same time achieve potentially enormous returns. In fact, content marketing executives have seen a 7.8-fold increase in unique website traffic compared to last year compared to companies with poor content marketing strategies. This is a significant difference that can have a big impact on your bottom line. If you want to improve your content marketing initiatives, read the full certification package for digital content marketing.

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There's even an email marketing course where you can target the right customers with the right messages and learn how to turn occasional browsers into loyal, returning customers. Then dive into the relatively new marketing platforms TikTok and Zoom to make sure your strategy is as relevant as possible. At the end of these courses, you can set up a comprehensive marketing infrastructure for your company without having to hire additional help.

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