In a webmaster hangout, Google asked John Mueller if there was a recent update. Mueller took the time to explain what it means to discuss changes in search and find the best response to them.
This is a publisher's question in Australia:
“Would you confirm if Google makes changes to the search results?
Because I see ranking losses and large fluctuations in the existing rankings for my Australia-based website. "
John Mueller has not confirmed an update to the core algorithm
It is noteworthy that Müller has not confirmed an update of the core algorithm. These are the updates you can use to grab an antacid.
He found that Google is constantly making incremental changes to the algorithm.
What Müller confirmed was the Quotidian updates, which take place continuously.
Quotidian means something that happens every day and so often that they are mostly considered trivial because they generally go unnoticed.
“We are constantly making changes. So from that point of view, I can pretty much confirm that we've made changes in the search results. "
It is important to note that Google makes thousands of changes to its algorithm every year. This has been well documented for many years.
These are Quotidian updates.
For example, in 2018 Google published the following statistics on Quotidian updates when searching:
- 3,620 live algorithm is started
- 17,523 live traffic experiments
That's over 20,000 tests. Divided by the number of days in a year, the number of live changes and live search tests corresponds to approximately 58 search changes per day.
If we just want to talk about live launches, that's about ten changes a day for searching every day of every year.
That's what Müller means when he says he can confirm that a change has occurred. That is what his comment means when he said, "We are constantly making changes."
The other thing to note is that he didn't confirm an update of the core algorithm.
A core algorithm update is a comprehensive update that fundamentally changes various aspects of the search. These are usually viewed as real updates.
It is significant that Müller said that all changes that are noticed are due to everyday changes.
Mueller then asked a rhetorical question of why some changes in the search are felt and others go unnoticed.
This is what he followed with:
"I don't think that's really useful in that sense because … if you keep making changes, why am I seeing changes now?
But that's something I would generally recommend … obviously it's a good first step to identify such situations.
But rest easy too, see what happens in the end, log in to other webmasters … to see what kind of changes you may see. "
This is exactly where he admits that publishers may see some changes. But to wait and see if things return or how he puts it, "calm down".
Mueller then recommends focusing on a wider range of location improvements.
For example, I think he could say that if you focus on content, it could be useful to spend some time on advertising.
And if you focus intensely on the speed of the website or on links, you should perhaps focus more on the content.
To create a healthy website that is resistant to changes in the algorithm, you need to focus on the variety of features that make a website popular with users.
John Mueller said:
"And then, on the one hand, think about what you can do to improve your site as a whole so that it’s a bit more stable and doesn’t depend on that particular factor that you’re working on.
On the other hand, you might want to look at the search results where you noticed changes and consider how all of this could go together.
In that regard, I don't really have that answer. Well, you see changes in the search. So you should pull the handbrake on your website and everything will stop.
That does not happen.
These changes in search are things we do to improve search results.
Sometimes we get it wrong, but I think we often go in the right direction and it's worth finding ways to improve your website and keep up with general web improvements. "
Connected: What is a Google Broad Core algorithm update?
It's good to think of these non-core algorithm changes as incremental changes that may indicate a weakness in some of your publishing practices.
On the other hand, websites that link to you can be a vulnerability and can therefore be an indirect problem with your website. This means that everything you do to promote the website may need to be improved.
It can also be useful not to panic as changes are sometimes undone.
Finally, the most important finding is that these types of observed and unnoticed changes occur every day and do not mean that an important update of the core algorithm takes place.
See how Mueller responds to the recent changes in the search:
How many updates and changes need to be searched for in 2018?