A few weeks ago, Google announced that they were working on a new Insights page in Google Ads. The Insights page makes it easy to explore insights and emerging trends based on your business, according to Google. It's now rolling out over the next few weeks and is available in the US, UK, Canada and Australia.

Google updated us and said, "To keep you updated on these emerging trends and more, we'll be rolling out the Insights page in beta over the next few weeks."

This is why Google recommends using the Insights page:

  • Get insights tailored to your business: The Insights page searches Google for trends that are relevant to the products and services you are promoting.
  • Understand your performance: Familiarize yourself with each insight for more detailed information about your account's performance and new areas of potential opportunities.
  • Respond to recommendations: Insights are built into the account recommendations so you can easily take action.

The example Google gave was "a pet store trying to reach more customers. On the Insights page, you see increasing demand for" dog subscription boxes "and" dog toys. "You can then respond to these trends by creating campaigns to help them reach out to new pet owners or even explore the sale of dog grooming kits. "

Here is a screenshot:

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You can dive deeper:

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It also gives you related and suggested trends:

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Oh, and of course, Google adds them to their recommendation system:

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This help document has much more detail.

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