YouTube Shorts will be launched in the US as part of a beta launch that will add authoring tools to the mobile app.
YouTube Shorts is a TikTok-inspired feature that allows users to create, edit, and upload vertical 15-second videos.
Shorter clips can be merged and music from the YouTube catalog of licensed songs can be added.
YouTube first rolled out the beta version of shorts in India in September 2020. Since then, the format has grown to the point where it reaches more than 6.5 billion views per day.
Short films are treated like any other video by YouTube, which means you may have seen them before in the US.
Technically, any vertical video that is 15 seconds or less long that is uploaded to YouTube is considered a short video. Once uploaded, you can find them on a channel's page along with other videos.
The entire "experience" of YouTube Shorts includes a dedicated player and in-app editing tools. This will be extended to the United States in the coming weeks.
Here are the features YouTube developers in the US can expect as part of the beta launch of Shorts.
YouTube Shorts US Beta Launch
Tools for creating shorts
Along with the creation tools originally introduced in India, YouTube is adding more functionality when it launches beta in the US.
With new features, developers can add text at specific points in the video and sample and remix audio from other short films.
In the coming months, YouTube plans to allow sampling of audio from any YouTube video when creating a short film. Channels can unsubscribe if they don't want their content to be reshuffled.
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At launch, US YouTube creators will have access to music catalogs from over 250 labels that can be worn in shorts.
Expect more authoring tools to be added in the future as YouTube Shorts mature.
Dedicated shorts player
YouTube offers a new experience for watching short films on mobile devices, allowing users to swipe vertically from one video to another.
Users can access the new player through a dedicated carousel on the YouTube homepage or the Shorts tab on their mobile phones.
The shorts player curates content from across YouTube so that videos are discovered by people outside of the creator's existing audience.
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If the YouTube Shorts Discovery Engine turns out to be comparable to TikTok's, this new format can help smaller developers grow their subscribers.
YouTube is finally starting to discuss the idea of monetizing shorts which developers can use to generate income when they are part of the YouTube affiliate program.
The company hasn't released exact details other than to say that it is actively looking for opportunities.
“Shorts is a new way to watch and create on YouTube, so we're taking a fresh look at what it means to monetize shorts and reward developers for their content. We're committed to supporting the next generation of mobile developers with shorts , and are actively working on what the monetization options will look like in the future. "
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This is the first time YouTube mentions the monetization of shorts. If the company is to get popular developers on board with this format, it needs to provide them with revenue opportunities.
At least the developers know that solutions are being worked on.
The beta version of Shorts is being rolled out gradually and will be available to everyone in the US over the next few weeks.
Source: Official YouTube Blog