Why is keyword research critical to increasing blog traffic?

There are two ways to build your blog traffic: organic visibility or paid. Most platforms offer both options.

With Facebook, for example, you can create a page and build a target group organically. However, you can also pay to promote certain posts and reach more people.

With Google you can also optimize your blog content and earn slots in the search results. In the meantime, you can also show Google Pay Per Click ads for certain keywords.

Organic traffic is ideal because it's free (except for what you spend on creating the content yourself).

Here are some ways to increase blog traffic through effective keyword research.

Reach your target audience

In order to get your content in front of the right eyes, you would like to examine which keywords are entered in Google (or other search engines such as YouTube).

Once you have a list of keywords, you can structure your blog posts to include them. Remember that your goal is to please readers – not search engines. A 100% optimized blog that is not well researched or interesting does not deserve rankings or traffic.

Optimization of social media content

Did you know that each social media platform acts as a separate mini search engine? In fact, YouTube is the second largest search engine in the world!

You can optimize your content for each platform using certain keywords and increase blog traffic via the links you have approved.

Refreshing old items

Google appreciates new facts and new content. It is important to do keyword research from time to time and update your existing blogs – especially those that already rank well.

You can use your keyword research to add new sections to your blogs or to completely revise the target keyword.


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