LinkedIn gives users the ability to control who can see and comment on individual posts so that content can be shared with selected audiences.

It also makes changes that will allow users to customize their content settings in the main feed.

Here you can find more information on everything LinkedIn announced today.

Restrict the target groups for individual posts

By default, LinkedIn posts are visible to all of a user's connections and followers unless they have changed account-level visibility settings.

Users can now specify the audience they want to reach when creating a post.

Restrictions can be set at the post level, giving users the flexibility to share posts for everyone and share other posts for specific audiences.

When creating a post, users can choose who should see it from the following options:

  • Someone: Any web user on or off LinkedIn
  • Twitter: Share with others and also post on Twitter
  • links: People you are directly connected to on LinkedIn
  • Group members: Members of a group to which you belong
  • Events: Participants in an event for which you have registered

LinkedIn users can now control who sees their posts

Based on the examples provided, there doesn't seem to be an option to create custom audiences for posts.

Something would be helpful here that Instagram allows users to deal with stories. With Instagram, users can only share stories with “close friends”. This is a group of people individually selected by the user.


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LinkedIn has the ability to share posts with group members. However, this is not the case. However, this will be a stop-gap measure until LinkedIn offers a more customizable solution.

When there is a selection of people you want to regularly share content with, such as: For example, close friends or coworkers may want to create a LinkedIn group if you don't all currently belong to a group.

Then you can quickly select this group when you post. It's a cumbersome workaround, but it's a way to get the most out of this feature.

Restricting comments on individual posts

In another first for LinkedIn, users now have the option to restrict comments on public posts.

When creating a post, users can decide whether only connections should reply or whether everyone can reply. There is also an option that no one can answer with.

LinkedIn users can now control who sees their posts

This is similar to how comment restrictions work on Twitter, where all users can see a specific tweet, but not everyone can reply to it.


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Limiting comments can be helpful when there is content you want everyone to see but want to get feedback from people you know and trust.

Those who have no connections can respond to the post by liking or sharing it. The comments are restricted.

Comment settings can be changed at any time.

Curate your own feed

With the introduction of curation tools, LinkedIn users now have more control over what they want to see in the main feed.

Users can signal LinkedIn what they want to see more or less of by clicking the three-dot menu icon in individual posts.

This will open a list of settings as shown in the following example.

LinkedIn users can now control who sees their posts

These settings are common in apps like Facebook, Instagram, and Twitter. LinkedIn is now catching up and offering users the same options.


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Source: LinkedIn Official Blog


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