A blog on a corporate website can be incredibly powerful when done well. Blog posts offer companies the opportunity to present their expertise and useful information, but also to publish content that is displayed in search engine results for relevant search terms.
However, far too many companies find that they publish content but do not return on their investment. This is often due to the lack of a blogging strategy, almost no clear value for the content, and no calls to action. If you want to maximize your online visibility, increase traffic to your website, generate leads and increase sales, you need to try these five easy ways to improve your blog posts.
Step 1: improve your content
Secure your content with statistics and sources
Data studies can produce fantastic blog posts, but we're going through times of uncertainty and many people have trouble trusting what they're reading on the Internet without evidence. If you want to make statements or claims that may be controversial, try to include certain statistics and cite your sources.
Use graphics and images to improve the content
Thanks to social media, people are used to consuming information very quickly thanks to short content, images, videos and graphics. Do not try to present a text wall to the readers, but divide them into smaller sections that are easy to digest. With the help of graphics, important information can be selected that even Skim readers can record. The more engaging the blog is, the more likely it is that visitors will hang around and share your website.
Remember to review your work before publishing
Writing content is not always easy, and even the most experienced writers make mistakes. It is therefore important that you take the time to read your post a few times before publishing it. This gives you the ability to capture misspellings, grammatical errors, repetitive content, and clumsy sentences. Writing tools like grammar can be of great help if you want to make sure your blog post is spelled correctly, which will give your blog a professional finish.
Step 2: Maximize conversion rates
Implement long-tail keywords
Use Google Analytics to inform your strategy
If you've written a few blog posts, you can use Google Analytics to get an insight into their success. You will see which posts attracted most visitors and whether these visitors made a purchase, made an inquiry, or the like. There are also many other metrics that can be useful, including the channels that drive traffic to your blog posts, e.g. For example, social media, email marketing campaigns, organic search results, or paid advertising. Knowing which posts will run and which won't, can help guide your future blog writing strategy in the right direction.