How to set up location tracking for multiple locations
This is how it works in six steps:
- Switch to the location tracking tool and create a new campaign for the domain you want to track.
- Set a destination area by selecting a city, state / region, or zip code and device type.
- Enter all of the target keywords that you want to compete for (these keywords determine the total web traffic, which indicates the proportion of voice computation).
- Run the location tracking tool.
- Add another location and repeat steps 2-4 for as many areas that you want to compete in.
- Navigate to the Devices and Locations tab to find your voice percentage in each area.
Now let's see this process in action.
Step 1: Go to location tracking and set up a new project by entering the domain name and project name.
Step 2: Enter your first destination.
This can be a state, city, or even a zip code to be as specific as possible.
You can also view the local search volume here.
Steps 3 and 4: Enter your target keywords, then click Start Tracking.
Step 5: Once the project is set up, you can move on to setting up your second site.
Step 6: After a day or two, once your project has collected data, you can navigate to that Devices and locations Tab and compare your speaking percentage in each area.
In this screenshot, we can see how this domain has a little more than 8% vote share among the target keywords in South Lake Tahoe, with its language share in Los Angeles, San Francisco, and Sacramento about 4 percentage points behind.
These insights can help you:
- Set up new local campaigns for a client based on the percentage of votes in specific cities.
- Discover your biggest competitors in each city.
- Understand which cities your website is doing the best in.
- Decide where a weaker organic language share should be supported with paid ads in the destination city.
- See where you might need to devote more of your SEO attention.
Pitching a new local campaign with Share of Voice
Performing the above exercise for a prospect will help you formulate a nice pitch based on the voice percentage.
Semrush has an entire section of tools dedicated to creating great PDF reports called "My Reports".
This is where you can create the perfect pitch (from scratch or as a template!) By combining Semrush data widgets with screenshots and text, as well as other formatting.
You can even save your previously created PDFs as templates for future use.
For example, let's say you find a local company that serves a city and three surrounding suburbs.
You can set up tracking to measure the amount of speech in each area. Then save the position tracking via screenshot or PDF export and show it to them.
You can say something like:
“You see, in your capital city it looks like your share of the vote is about 5%. However, in the surrounding areas we see that it is a little lower at 2%. At the same time, your competitor has a share of 7% of the vote. With our SEO efforts, we want to increase your percentage of votes in all these areas to up to 10% in order to support your company in its expansion. "
Then you can even use the Estimated Traffic metric in the same project to estimate how much new traffic can be generated on the site with that increased traffic.
Discover your competitors in every city
Competitive analysis is a big part of search engine optimization. Before you begin, however, you want to know exactly who your biggest competitors are in each location.
To do this, go to the Competitor Recognition tab and select the location you want to analyze.
This report shows you all of your top competitors based on location and device type.
You can compare and contrast competitors in any area by using the selector at the top of the user interface to switch between locations.
Another Semrush tool: Listing Management
If you need help managing local search engine optimization with an all-in-one tool, you can jump straight into the listing management tool.
With this tool, you can take care of local SEO from all angles:
- Citation management and updating.
- Track keyword rankings on Google Maps (on a custom grid).
- Manage and reply to reviews on Facebook and Google.
The heat map tracker is a great report to share with your client, especially if you need an even more hyperlocal look at a company's rankings in a local area.
This is what it looks like with a 7 × 7 grid set up to capture four keywords in an area in New York City.
If these rankings change, you can view this map next to the portion of the voice graph to see exactly where the rankings have got better.
Share of Voice allows you to assess your website's position in the market against all of the competition.
For search engine optimization, the language percentage is a good indicator of organic performance, as the search volume and the estimated traffic of each keyword are taken into account.
Regardless of whether you are measuring your own website or reporting to a customer, use the voice percentage as a metric to demonstrate the success of your search campaigns.