ICYMI: You can schedule Instagram carousel posts with Later!
Instagram carousel posts – also known as gallery or multi-photo posts – are a versatile way to share up to 10 photos and videos in a single Instagram post.
With Later you can prepare and schedule multi-photo posts for Instagram, Facebook and Twitter from your desktop or mobile phone – all in one extremely efficient workflow.
Instagram carousel posts can be used in one Variety of creative options – and with the right strategy, you can increase engagement, increase brand affinity, and even increase product sales.
With only the first image showing on your Instagram grid, carousel posts are a great way to share authentic behind-the-scenes content with your audience – without disrupting a carefully crafted one Instagram aesthetic.
And thanks to their scrollable format, they're perfect for sharing educational stories with your audience. This can be helpful in raising awareness of a social cause or explaining the value of a product or service.
This is why carousel posts are a popular format on Instagram.
Indeed, according to a study carried out by Social insiderInstagram carousel posts outperform individual posts with an average engagement rate per post of 1.92% compared to 1.74% for images and 1.45% for videos. When all 10 slides are fully used, the average engagement rate increases to 2.07%.
Ready to start? Instagram carousel scheduling is available at Later Starter, growth, and Advanced Plans.
How to schedule Instagram carousel posts
With Planning tools from lateryou can plan and prepare carousel entries in advance from your desktop or mobile phone.
To get started with the Later desktop app:
Step 1: Select your pictures or videos
- Go to Later on the Internet
- Go to the calendar and make sure the correct profile is selected.
- In your Media library, tick one or more pictures or videos for your carousel entry
- Drag the media items onto your calendar or click Multi-Photo Post to create a schedule
Step 2: edit your carousel post
- Write a caption for your post
- Rearrange media elements by moving them around
- Click Edit on individual media elements to crop and add filters
- Change the scheduled date and time
- Click on "Save
On Instagram, all photos and videos must have the same crop (square, landscape or portrait). If they are not the same, Instagram will automatically crop all photos to the ratio of the first picture.
To Schedule an Instagram carousel post on the phone (iOS or Android) follow the step-by-step instructions Here.
As soon as you have planned your post, you will receive a notification via the mobile app at the time of publication.
Instagram carousel posts must be published on mobile Publication of notifications. They cannot be published automatically due to Instagram restrictions.
However, all you have to do is open the Later app, follow the steps, and all of the prepared content is ready to use in seconds. As simple as that!
Enhance your Instagram strategy by co-planning, previewing, and scheduling your carousel posts in advance Later!
Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.