Instagram found a new way to get you excited as you scroll – the Suggested Posts feature!
Now, when you've reached the bottom of the "new" content in your feed, you'll see posts from accounts that you don't follow, just like the Browse page.
Ready to learn more about this update?
Here's everything you need to know about Instagram's new Suggested Posts feature.
So far, the only place "new" content has been discovered on Instagram has been the Search & Explore page. However, this has changed with the launch of Suggested Posts.
If you have reached the end of new content on your Instagram feed before the update, you will see a "You are all caught" message.
Instagram launched the "You're All Caught" notification back in 2018 to make it easier for users to stop Track their viewed posts and help prevent overuse of the app.
However, once you start Suggested Posts, your Instagram feed practically never ends. You can scroll and scroll to your heart's content!
While some users have been receptive to the new feature, it has been criticized This could result in users spending more time on Instagram, which can negatively impact mental health.
Instagram product director Robby Stein addressed these concerns in an interview with TechCrunch, saying, "Our goal is to make it clear when you are all caught up so that you can decide how best to use your time. We see people keep looking for more posts they're interested in after catching up on their feeds. So we wanted to learn from it and make it easier for those who choose to go a little deeper. "
How to select posts suggested by Instagram
One of the biggest questions about suggested posts is selection.
Is it just an extension of the content you find on the Explore page? Or does another algorithm play a role?
Well, according to Instagram that is Suggestions are based on posts from accounts like the one you follow and posts that are similar to the ones you like or save.
So the answer is basically … unclear! As you may know, the Instagram algorithm is influenced by a number of factors including your relationship with your followers, the type of content you are most engaging with, and much more.
What you see on the Explore page is basically a combination of all of your Instagram behaviors.
It's hard to tell if your feed's new Suggested Posts section is being influenced by all of these behaviors, or if it's more of a pulled down version of the Instagram algorithm.
Either way, you are in control of the proposed posts that you see.
As on the Browse page, whenever you come across content that you are not interested in, you can tap the ellipsis button in the upper right corner of this post, then tap Not Interested.
Your response will be reflected in your feed in future suggestions.
What do you think of the new "Suggested Contributions" feature? Are you happy with the addition or do you prefer to use the Explore page to discover new content?
Let us know in the comments!
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Benjamin is a content marketing strategist at Later and recently performed a transplant from Toronto. You can follow his everyday life on Instagram @benjaminchacs.