It's been an interesting week. Let's start with the Sparktoro study, which claims that 65% of all searches performed on Google do not result in a click on a website. Then Google replied that this was a misleading statement. All of this sparked a lot of social media debates in the industry. Google has talked a little about how it will move its final sites into the mobile-first indexing process. Google also talked a little about the introduction of the Page Experience Update. Google doesn't check websites for FTC warnings about COVID issues. Google released new structured data for practice problems and math solvers, including new search console tools and reports to debug those results. The Google crawler statistics report had a data error between March 10th and 23rd. Google said it was stupid to re-block pages you blocked so that Google could get a no-index tag. According to Google, the "Page indexed with no content" message is mostly about pages that are being blocked by robots.txt. Google explained how we can quickly update selected snippet content. Google posted a video about e-commerce and added products to Google search. Microsoft Bing removed 1.5 billion ads, banned 300,000 accounts, and more. Google Ads is testing a new type of match called "Smart Matching". Google Ads has advertised real estate for hotel campaigns around the world. According to Google, first party data includes subdomains, ccTLDs, and vanity URLs owned by the same company. Google is testing a "Not Helpful" button in the Local Reviews section. Google has replaced the Message button with a Chat button in the local area. And Semrush went public yesterday, what a proud day for the company, its employees and the industry. Oh, and if you'd like to help sponsor these vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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