Offline Marketing Best Practices For Your Real Estate Business
from Adam | November 25, 2020
In a digital world, many of us forget that online marketing isn't all there is. In the real estate industry in particular, offline marketing has long been a proven method of attracting home buyers and making sales. However, it's not just about compiling a quick list of available properties and adding weekly flyers to them. Print marketing needs to be more appealing than ever and attract people before they have the chance to toss it in the trash. For example, well-designed real estate flyers are a great way to market local communities and get recommendations from your existing client base.
Below are some common best practices for designing the perfect offline marketing campaign for your real estate business.
Make postcards and flyers that work
You don't have to reinvent the wheel. If you're a real estate expert, a good chance graphic design is not your thing. However, you can use a service like My Creative Shop to use a template for your flyer or postcard. This has several advantages. On the one hand, online templates are tested and designed as effective layouts for marketing. You can trust the experts who designed them.
Then all you have to do is plug in your content. Not only does this save you time the first time you create a flyer, it also saves you time every next week. They have a standard layout that you can paste your content into every time you need to get a flyer out.
Use direct mail
Direct mail is rightly one of the most common strategies for offline real estate marketing. It has been shown time and time again that it can generate leads and increase the marketing exposure of real estate investors. It's often inexpensive and can be a great way to reach new audiences. Direct mail can also be a good long-term strategy for investors looking to generate leads over time. When strategizing a particular direct mail campaign, identify the target areas and the best ways to achieve them. Direct mail campaigns can include anything from handwritten letters to postcards – it all depends on the audience. Also, identify the types of leads you want to contact and where to find them. It's a good idea to research the types of property and the owners that you want to reach.
Use buyer advisory packages
A buyer guidance package is essentially everything you would give to potential buyers. It should include instructions about your business process, contact information, reference forms, and any necessary legal agreements. Investors can even add local coupons or cards as an added bonus. These packets can be useful when an unexpected networking opportunity arises.
Send printed newsletters
In the right circumstances, a monthly newsletter can be a great way to raise awareness about your business. Investors can thrive if they distribute a monthly business newsletter in target neighborhoods, similar to a direct mail campaign. There are various online services like Canva that can help make this offline strategy a reality.
Design well done
Rember, the point of a flyer is to get attention so that a consumer can take action. This action could be, for example, calling your number or visiting your website. You need to highlight certain points or details so that the viewer can easily see what is supposed to be seen. Contrasting colors can be a flashy way for your audience to identify the actions they want or the most important information they need. The contrast can be between certain colors, but also between black and white or between bold and non-bold letters. Having a static font with no contrast can seem boring and stale and is a great way to get your audience to throw your flyer in the trash.
Keep your branding consistent
Even if it's a different medium, make sure your branding is consistent across all of your marketing collateral, whether it's online or offline. Your colors, logo, and everything else need to keep the experience for your audience the same as they transition between the flyer and your website. That way there is no confusion. You should also be able to easily find the information in your print materials on your website so that they can take the action they want.
With so many people searching for real estate online, one thing that should not be forgotten is offline marketing. You can use these tips to create a great offline marketing strategy and get the business you need to be successful.