Online reputation expert Anthony Will shares 7 tips for protecting your company's reputation online
Your company's online reputation is everything. Most of them
Potential customers cannot see you or meet your employees and they cannot speak to them
Company leaders or local community members who can recommend or recommend your products
Services. However, you can google it and what shows up in the search results will do it
likely to influence their perception of you and your company.
If they see positive content, they are likely to stick with and
Check out what you have to offer. If they don't like what they see (or don't
See everything) on the first page of Google search results, odds are good
They will cross you off their list and move their business elsewhere. So,
What can you do to protect your company's online reputation from negativity?
I had the pleasure of speaking with Anthony Will, an online reputation management expert and CEO of Reputation Resolutions, a leading online company
Reputation management company that has helped thousands of companies fix it,
protect and manage their reputation online. Below are 7 tips and strategies
Anthony recommends implementing it to protect your online reputation over the long term
Success in the digital age.
- Buy the right domain names.
Even if you already own the domain for your business, think about it
Buying related domain names that are critical or negative in nature (ex.
yourcompanysucks.com) then buy and maintain those domains to keep them
away from disgruntled employees, unhappy customers and others who might
Harms your business.
- Be vigilant and analyze your company's search
You can't protect your online reputation if you don't know
So what Google says about you, so take the time to see what your customers are
say and where they say it. At a minimum, set up Google Alerts for your company name and run a check on your Google
Search results to identify harmful or negative content that may be harmful
your company's reputation.
- Respond and respond to negative reviews.
As you analyze your company's Google search results, you can
come across something you don't like. If a negative review is discovered, take it
proactive measures to either remove the negative rating (ie
often possible) or let your satisfied customers post new reviews
counteract the negativity. If you can't remove a negative review, reply to
it. How you react to the negative review plays an important role
Potential customers perceive your company and your brand. Even if you think so
Criticism is not justified, always react professionally and speak to you
- Set up profiles on social media platforms.
Social media websites can be your best friend in managing yours
Online reputation, so take the opportunity. Historically, socially
Media profiles rank high in Google search results when properly optimized
The profiles can help prevent current or future negative content
Harm your corporate brand.
- Act quickly to counter false or negative outcomes
Ignore negative information about your company and its businesses
Products / services do not make these negative comments go away. That is a
common misunderstanding. Negative content tends to be too fast
Your company's web properties are superior due to the negative tendency from Google.
If you don't fix the problem, you will get these negative search results or
comments on more weight over time – so take action or risk a run-up
Reputation that is hard to fix.
You are an expert in your field, so don't be shy
Share what you know. Post and share case studies on your LinkedIn profile
Professional articles you write on social media and guest blog. The expertise
They demonstrate that you can improve and protect your online search reputation
- Use your satisfied customers.
Unhappy customers tend to be louder, but satisfied customers are
more abundant. You can use the power of your satisfied customers
Reduce the harm of negative reviews and protect yours
Company's online reputation. Just start by reaching your previous ones
Customers and ask if they would be willing to leave feedback on theirs
Experience with your company. If so, give them a link to most of them
visible review profiles that your potential customers will see.
In the online world, you are only as good as your brand
Reputation on Google. How you deal with your company's online reputation can have a positive impact
or break your business, and protecting your reputation should be a top