You want to save and add Instagram photos User Generated Content (UGC) in your Instagram strategy?

First, save photos on Instagram and share them on your feeds and stories. While UGC is a great way to grow and engage your community, it has its own set of Regulate.

This blog post explains how to save Instagram photos, credit the original creator, and set best practices for re-sharing (legally) your feed and stories.

How to save Instagram photos

Did not you hear? Instagram saves are the new likes.

With Instagram tests Remove likes In certain countries there has been a lot of talk about Instagram storage and what it means for the Instagram algorithm.

What we know is: The more storage space a post receives, the higher the quality of the content, the more likely it will be displayed in the users' feed.

For tips on how to get more Instagram scores for your Instagram posts, check out our blog post where we dive into the topic Instagram saves.

How can you use Instagram Saves to improve your content strategy? One way to do this is to search for branded content (or branded content) on Instagram and save that to one collection For future use.

Instagram saves: button

Collections are a great way to organize your saved content – think of it as a Pinterest forum, just on Instagram.

Step 1: Select the post that you want to save.

Step 2: Tap the bookmark icon in the lower right corner.

How to save Instagram photos to your Instagram feed

Step 3: To view your saved posts, go to your profile and press the 3 lines in the top right corner.

Step 4: Press "Saved".

How to save photos on Instagram

Step 5: To create a collection, tap the "+" button in the corner and name your collection. Press "Next" to save.

How to save photos on Instagram

Step 6: Now select the photos you want to add to the collection.

Step 7: Press "Done".

While the feature is there to keep your favorite posts together in one place, there is currently no way to save images from Instagram directly to your camera roll.

If you want to save images to your camera roll for future use, it is best to contact the original creator for permission. This is a critical step. It is very important to correctly identify the original creator.

Another way to do this is to use Later UGC tool. The UGC tool allows you to search for branded hashtags, posts where you are mentioned and / or tagged.

Are you ready to use UGC in your Instagram marketing strategy? Later on, you can easily find, plan, and schedule your user-generated content.

Save Instagram Photos and Share Again on Instagram Stories

If you see a post in the news feed of another profile that you want to share or if it is flagged in a post, you can easily share it in your Instagram Stories using Instagram.

When you find the post you want to share, tap the paper airplane below the post.

You will notice the option to "Add a post to your story". Tap to display the feed post as a sticker on your Instagram Stories.

Here you can edit your stories creatively. Tap to drag it to a new location, add GIFs or text, and pinch the screen to resize. The creative options don't stop there – check out some of ours Design hacks.

See as 55% of consumers Trust UGC over other forms of marketing. Now is a good time to incorporate UGC into your marketing strategy.

Cosmetics company, Lush cosmeticsmakes UGC a huge part of their marketing strategy.

how brands use UGC on Instagram

One benefit of sharing users' Instagram posts about your stories is that it's quick and easy. It also gives credits and links to the original post to avoid confusion about who the original creator to use UGC on Instagram content

A disadvantage of reposting other users' posts is that your design options can be very limited. Since you are sharing the app again, it is not possible to take the picture yourself and design it in an external app like Storyluxe.

Schedule Instagram Stories with Later, which is available on all paid plans.

Save Instagram photos and share them on your feed

Now that you know how to repost your Instagram Stories, it's time to get into one of the most popular forms of UGC – sharing other people's Instagram photos on your feed.

Share UGC on Instagram

Why go this way?

First of all, UGC is a very effective form of marketing – 85% of consumers actually find UGC more influential than branded photos or videos.

Why? Because it comes from a trusted source – an authentic customer voice, not the brand.

When you curate your feed with user-generated content, you can spend less time creating the perfect post and sharing something that's already out there. You can also get in touch with your current followers and win new ones.

UGC Airbnb Feed


Reposting UGC to your feed is a few more steps than sharing for your stories. However, you don't need to worry because if you follow the steps below, you will be able to start sharing right away.

When you republish UGC on your feed, there are two options.

Option 1: ask for permission

Posting UGC is all about asking for permission and giving credit when credit is due. It's not enough to simply scan a photo from Instagram and share it on your feed with the original creator tagged on the photo.

Send a DM to the creator.

Whether you're sharing something a customer posted about your business or content created by someone in your community, you always need to ask for permission.

You can search for posts by checking your tags and mentions, browsing relevant hashtags, or scrolling through your news feed. Once you find the image you want to share, you should send the creator a DM asking for permission.

TIP: If asking for permission, ask the creator to email you the original file. If you take a screenshot, there is a risk that the image will be blurry or of poor quality.

User generated content

Alternatively, you can ask for permission by leaving a comment on the post like FabFitFun did below.

How to save photos on Instagram

It's always good to go the extra mile and shoot over a quick DM. Plus, 65% of the people They will be given permission to use their photos within 24 hours. So you probably don't even waste time slipping into their DMs.

See this post on Instagram

Squares on squares on squares. 🔳 Every square in your profile offers the opportunity to reach more people with your message. 💬 your product and your services. to educate and tell the story of your brand. These common places are the new home page, a place to connect with your customers, and a hub to drive sales, increase foot traffic, get signups, or build a community. If you've been here a minute, you know we love Instagram, and we love the potential to grow your business. 🌴 So it's only natural for us to host an Instagram Marketing Conference! ⁠ ⠀ L #LaterCon is only 4 days away and it's unlike anything we've ever done before. It could be said to be 3 months worth of blog content wrapped in one day and delivered straight to your screen – no travel, no payment, no hassle, just * all * of the information your mind can grasp. ✨⁠⠀ ⁣⁠⠀ ⤴ Link in bio: ⁣Sign up for LaterCon 🎟 ⤴⁣⁠⠀ ⤴⁣⁠⠀ 📷: @ teklan⁣

A post from Later: Social Media Scheduler (@latermedia) on Sep 8, 2019 at 3:00 p.m. PDT

Option 2: use the later UGC tool

One way to use (and keep up with) UGC in your marketing strategy is to use our UGC features. The later UGC tool will allow you to collect, organize and, of course, republish content on Instagram.

If you open later on a desktop, click on "Collect media" in the sidebar. Here you will find all the tools that you can integrate into your social plan.

Here are four ways you can find UGC and share it with Later.

Instagram mentions and tags

If you are tagged or mentioned in an Instagram post, it will be displayed here. Select the posts you want to re-share and add them to your media library.

This is an easy hack to keeping track of what your followers are saying about you while also giving them a naughty reputation!

Searching for mentions and tags requires a Instagram business profile and is available for all paid future business plans.

Search for Instagram hashtag

If you have a branded hashtag like #TheFineCrew by Mejuri, this feature is a great way to keep track of everyone using your hashtag.

You can save branded hashtag searches later. The last 7 days of posts with this hashtag are displayed on Instagram.

When you find posts you like, add them to your media library.

If you're not using a branded hashtag then there's nothing to worry about. You can still find trending content in your community. Using Mejuri's example, you could search for #FineJewelry or something similar to see what kind of content people are sharing.

Search by hashtag is available free of charge to all future users with an Instagram company profile.

Collaborate with contributors

If you work with partners like influencers, brand ambassadors, photographers or agencies, you can add them as contributors to ensure that their content is sent directly to your later account.

From here you can approve or reject the content – your approved content will be added to your media library.

Collaboration with contributors is available to everyone Later business plans.

There you have it! Now you have all the tools you need to find, save, and * legally * share UGC on your newsfeed and stories.

Written by

Jessica Worb

Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.


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