March 30, 2021

conference

SMW employees

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We're excited to introduce you to the first round of leaders who will bring our 2021 Reinvention theme to life at #SMWLA's 12th edition June 29th – July 1st.

With insights from ROTATE, PepsiCo, Google, Hulu, Wieden + Kennedyand creator including Hannah Bronfman and Luvvie Ajayi JonesGain actionable insights into the business of influencer marketing under the umbrella of our annual theme.

Register today so that you don't miss any agenda updates in the coming weeks and save 40 percent on your pass if you register in advance Friday April 16.

Creator

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Hannah Brongman

Author, founder of HBFIT, activist & DJ

Hannah Bronfman is the founder of HBFIT, a unique health, beauty + fitness destination, DJ, author of the book "Do What Feels Good" and an entrepreneur. On social media, she inspires her followers to embody a life of health and wellbeing by sharing her exercise plans and favorite homemade recipes. She works for social and racist justice. Beginning in June 2020, Hannah posted "History with Hannah" videos on her IGTV addressing voting rights, civil rights history, and the contributions of black artists and chefs to American culture.

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Luvvie Ajayi Jones

New York Times bestselling author and podcaster, "Professional Troublemaker"

Luvvie Ajayi Jones is an award-winning writer, public speaker, and podcast host. Her books include the New York Times bestsellers that I judge for you: The Do-Better Manual and Professional Troublemaker: The Fear-Fighter Manual. Her podcasts “Professional Troublemaker” and “Jesus and Jollof” use humor and criticism to deal with culture in order to make people laugh, reflect, face their fears and use their voices for the common good. Luvvie is also a co-founder of the global movement #SharetheMicNow.

Build brands

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Raissa Gerona

Chief Brand Officer, REVOLVE

Raissa Gerona is the Chief Brand Officer of REVOLVE and co-founder of Alliance Apparel, which acquired REVOLVE in 2014. In her role, she leads the brand's strategy at the forefront of marketing to engage with the next generation consumer through social media and experiences at events. To support this, Raissa oversees brand marketing for more than 20 REVOLVE-owned brands in addition to the company's own brand collaborations. These include global lifestyle influencers like Chrissy Teigen, Nicole Richie, Aimee Song and Camila Coelho.

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Ben Trinh

Global Director of Entertainment and Culture Marketing, Uber

Ben Trinh is the global director of entertainment and cultural marketing for Uber. He previously served as the entertainment and influencer marketing arm of Postmates, running successful campaigns with John Legend, Chance the Rapper and Billie Eilish. Before joining Postmates, Ben spent several years at Lyft as City Launcher and then Head of Influencer Marketing. At the beginning of his career he ran his own agency Bredfor, which also focused on influencer marketing and served as the basis for his current role. In his spare time, Ben is also an investor and advisor and moderator of the prominent podcast “First and Featured”.

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Gabe Alonso

Head of Digital Platforms and Community – Energy Drinks, PepsiCo

Gabe Alonso is a seasoned digital strategist with experience in a variety of marketing disciplines that include digital products, social media and CRM. In his current position, he leads digital platforms and the community for the energy drink portfolio at PepsiCo. Previously, he worked as an industry-defining brand such as Activision and Nike, where he drove world-class digital storytelling across platforms with an obsessive focus on the consumer. These roles included Global Director, CRM Strategy and 1: 1 Marketing and Global Director, membership programs. In his spare time, you can catch Gabe reaching milestones on his peloton.

John "JP" Petty, III

Head of Social Affairs, Wieden + Kennedy New York

John Petty, III – "JP" – leads the development of engagement strategies for companies like McDonald's, Bud Light, Ford, Heinz and Delta at Wieden + Kennedy New York. Before his current position, he worked for the advertising agency Translation for five and a half years. In November 2017 he was instrumental in founding the artist service company UnitedMasters. He is a hip hop and sports fan who is familiar with project management and data analysis. This mix enables him to combine a connection to culture with a methodical, data-driven approach.

James Andrews

Founder of Authenticated Ventures

John Petty, III – "JP" – leads the development of engagement strategies for companies like McDonald's, Bud Light, Ford, Heinz and Delta at Wieden + Kennedy New York. Before his current position, he worked for the advertising agency Translation for five and a half years. In November 2017 he was instrumental in founding the artist service company UnitedMasters. He is a hip hop and sports fan who is familiar with project management and data analysis. This mix enables him to combine a connection to culture with a methodical, data-driven approach.

Reid Hailey

Head of Social Affairs, Wieden + Kennedy New York

Reid Hailey is the CEO and co-founder of Doing Things Mediam, a digital content and entertainment company that hosts the fastest growing library of viral videos on the internet. Under Reid's leadership, Doing Things owns and operates over 25 of the most culturally relevant brands on social media, including ShitheadSteve, NeatDad, AnimalsDoingThings, MiddleClassFancy, DoggosDoingThings, GamersDoingThings, and NoChaser. Since 2017, the company has doubled in size every year, organically reaching an audience of more than 60 million followers on social platforms who consume more than 1 billion videos a month.

Platform leader

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Tatiana Holifield

Social Affairs Director, Hulu

Tatiana Holifield is a seasoned Marketing Director with 15 years of media, sports and entertainment experience. As Head of Brand Social for Hulu, she leads the social media streaming giant's marketing strategy to build media and brand awareness it deserves. Her unique ability to lead high-performing teams, reach Millennial & Gen Z audiences, and empower older brands through digital innovation has made her one of the best change agents in the industry. Prior to her current position, Holifield was Vice President / Head of Digital Strategy for Pacers Sports & Entertainment, where she was one of the Pacers' highest-ranking women in leadership roles.

Tobias Rauscher

Global Influencer Marketing Lead, Google

Tobias Rauscher is a founding member of the social media team at Google, the Social Lab and the Influencer Marketing Lead, where he oversees more than 80 collaborations with social media influencers and YouTube creators in order to achieve marketing goals. Prior to this position, he served as Marketing Director for Social Media, where he led Google's global social team, creative excellence, and innovation partnerships across over 100 teams including the Google Assistant, Google Maps, and Pixel. In addition to starting #teampixel, he built the first social network at the age of 14.

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