In addition to the extensive amount of content research you need to do, you also need to spend hours – if not days – developing and polishing the content yourself.

Having the right skills and tenacity is a good place to start.

But if you really want to produce content that stands out from the competition, you also need to be well equipped.

Remember that content development is an art that requires mastering the tools of the trade.

However, with a wide variety of tools, it can be difficult to find the one that suits your needs.

In this post, we're going to discuss the best, tried and tested tools that can help you improve your content game.

These tools span different areas of content development, such as: B. Research, editing and analysis.

Let's get in right away.

Content research

When it comes to writing content, the challenge actually starts long before you even start typing the first word.

If you've been in this field for a while, you probably know the feeling of having no idea what to write.


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This is especially true if you are expected to produce several pieces per week.

Fortunately, there are dozen of content research tools out there to help you tune into your niche.

1. BuzzSumo

BuzzSumo simplifies the entire content research process by pulling popular posts based on keywords.

The results can be sorted according to their reach on social networks such as Facebook, Twitter and Pinterest.

This allows you to come up with ideas that will pique the interest of your target audience.


You can also play with the filters on the left to further refine your search.

For example, you can search for "how-to" postings, limit your search to a specific country, exclude a specific domain and much more.

2. Ubersuggest

While Ubersuggest is intended as a keyword research tool, it can also help you come up with content ideas that will grab your audience's attention.


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It expands the startup keyword using suggestions from Google Suggest and Google Ads Keyword Planner.


In some cases, the Ubersuggest results include keyword ideas that can be instantly used as content titles.

These are usually "long-tail" keywords that contain three or more terms.

To prioritize them in your search, click the small down arrow next to the "Keyword" column:

UberSuggest 1

3. LeadFWD

Leadfwd is a website where you can turn an unknown visitor into a potential lead.

Sounds so good to your ears doesn't it? It does!

Who doesn't want a head start?

This is what digital marketing agencies are constantly craving for. Lead is the most important thing for any digital marketing company.


The name could suggest that it is not a tool to aid in content creation. Then you can't be wrong anymore.

It shows you how a visitor spent their time on your website and shows the graph of the session. Based on this, you can change your content and get people to spend more time on your website.

In addition, you can convert them into leads as well.

Using Artificial Intelligence (AI), the tool can scan your website in real time to deliver dozens of insights.

For example, the corporate sector, contact information, key personnel, social footprint and much more are urgently needed to contact the potential customer.


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Yes, the new tool can be difficult to get used to, but this tool's interface is very easy to use for any new user.

4. Awario

Awario lets you monitor and listen to people's conversations on social media. It is a great tool to have available for your business development.

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<p>This social listening tool is a great way to spot and correct the mistakes you are making with your content – if any.</p>
<p>Yes, there can be weird and irrelevant conversations on your website, but hey, you get that with the internet sometimes. Just ignore it and you will be fine with this tool.</p>
<h3>5. Portents Content Idea Generator</h3>
<p>Portent's Content Idea Generator is another great tool that will give you ideas in seconds.</p>
<p><span>Read on below</span></p>
<p>Some might find it too tricky and less functional than the previous ones, but since it's completely free, it's definitely worth checking out.</p>
<p>Plus, it's more than capable of producing interesting and unique content ideas that can pique your audience's interest:</p>
<p><img loading=

6. Quora

Sometimes the online community itself is the best source for attention-grabbing content.

Q&A websites like Quora, for example, are a great way to engage with your target audience's questions.

All you have to do is use the built-in search feature and a handful of useful suggestions should come up:

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<p>Note that you can also use Quora to promote your content by offering it in response. This can help your content reach the right people and turn more of them into potential leads.</p>
<p><span>Read on below</span></p>
<h3>7. Reddit</h3>
<p>Aside from Quora, Reddit is also jam-packed with content ideas supplied by its huge user base.</p>
<p>It's basically a talk page that has sub-communities or "subreddits" dedicated to everything, be it content marketing or plumbing.</p>
<p><img class=

The first thing you'll notice is the simple user interface, which also seemed toned down in terms of features.

However, Google Docs has all of the relevant functionality you could ever need from a word processor.

You can customize your fonts, create bulleted lists, insert tables, add pictures, etc.

Google Docs also lets you quickly share a file with other people using the conveniently placed Share button in the top right corner of the screen.

Here you can also specify the access rights of those who receive the link to your document:

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<p>If users are given the option to at least leave comments, they can do so by highlighting certain parts of the content:</p>
<p><span>Read on below</span></p>
<p><img class=

With Asana, you can systematically organize your tasks without creating confusion.

It's just a simple tool that lets you know what tasks you've been assigned and when to submit them.

At first you might face some problems, but later on you will find out and you don't even want to switch to another. It is so easy!


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10. Slacking off

Relaxed! If you work for a remote team, you most likely already know what it is.


Slack is designed to replace your traditional email communication. With Slack you can communicate with your employees privately or in groups.

It is also used for sharing files, pictures, audios and videos, etc.

While it doesn't add much value to your communication, it separates your professional life emails from your personal life emails.

This also adds value to the management of the company as you can monitor when your employees log in and out.

At this point, you might want to start thinking about how it helps with content creation.

Here's the trick. In any organization, communication between all departments is vital so that you know what the SEO department expects from the content department.


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Communication removes confusion and thus makes room for proper content creation.

11. Dropbox paper

If you're already using another communication app and just need something to help with file collaboration, then you should check out Dropbox Paper.

It's a minimalist, cloud-based app that lets you write, add files, pictures, to-do lists, and pretty much anything you'd expect from a word processor.

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<p>You can also invite other users to edit, comment on, and share your document.</p>
<p>In other words, it's the leaner and simpler version of Google Docs.</p>
<p>When you have to choose between Dropbox Paper and Google Docs, it all depends on your team's settings.</p>
<p>Effective content marketers not only know how to produce engaging content, they also know how to optimize content for search.</p>
<p><span>Read on below</span></p>
<p>The quality of the writing is an important factor, but there are other details too – the proper use of subheadings, optimizing keywords, etc.</p>
<p>Here are some of the tools that will help you focus on content optimization in no time:</p>
<h3>12. Yoast SEO</h3>
<p>As a content marketer, you've never heard of WordPress – the most widely used content management system for building websites.</p>
<p>If you are currently using it in your projects, the Yoast plugin is definitely a must have.</p>
<p>After installation, Yoast evaluates the readability and SEO-friendliness of your content in real time. It also highlights the specific issues that you need to consider in your work:</p>
<p><img loading=

You can also use Yoast to set a focus keyword for each individual post. This will give you a checklist of goals to help ensure that your content is optimized.


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Let's face it – even the most seasoned content marketers in the world have room for improvement.

All you need is a clearer view of certain performance metrics, figuring out what is working, what is not, and how that insight can be turned into data-driven decisions.

Here are some of the best tools you can use to accomplish all three of these goals:

13. Inspectlet

If you're wondering what visitors have seen and read on your website and how to convert them from prospects to potential leads, here is the solution for that.


So what does it do?

It only records the videos of your user behavior visiting your website so you know how long they were on your website and which aspects they were more focused on.


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This is one of the main advantages of Inspectlet over the other analysis tools on the market.

This is also a great way to tell where your website is lagging behind if someone leaves your website after having a problem with your website.

Based on these analyzes, you can create your content and make it more attractive to readers.

14. Google Analytics

It is impossible to leave out Google Analytics when it comes to the best analytics tools.

Google Analytics is a free platform that you can use to improve your content.

With Google Analytics, you can easily measure key engagement metrics like page views, average session duration, and bounce rate.


This allows you to identify specific types of content that will appeal to your existing target audience.

For example, if you find that your content is doing significantly better than other posts in email marketing, you can double up on this topic to maximize your results.


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To learn how to integrate Google Analytics into your website, follow their step-by-step instructions here.


In today's marketing landscape, content marketers often have to wear lots of hats to get their job done effectively.

After all, content is the lifeblood of any digital marketing strategy – the secret sauce with which you can establish your brand in the online world.

You can argue that content marketing isn't just about who has the bigger guns. However, in a competitive world, tools can definitely make a huge difference.

Hopefully in the list above you can find all the tools you need to stay one step ahead of the competition.

Photo credit

Featured image: Paulo Bobita
All screenshots made by the author


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