Top 5 Financial Advisers Who Should Follow Tiktok
If there is time to download TikTok, it will be yesterday. The social media platform quickly gained momentum at the beginning of the COVID-19 pandemic with two billion downloads. Once best known for its users' choreographed dance moves, the app quickly became a haven for consumers of all backgrounds and interests. Today, consumers can view content that ranges from cute animal videos to fashion styling tips and interior design ideas.
Of the many target groups in the app, the TikTok financial influencers are. However, as with any social media platform, it is important to be careful with the credibility of your information intake, especially those that provide financial advice to a younger audience.
But fear not, I found five financial advisors you should follow on TikTok who share both easy-to-digest content and credible financial knowledge.
Humprhrey Yang, a financial advisor, came to TikTok at a time when many young people weren't inclined to listen to 60-second clips on financial matters. Of course, with 1.6 million followers, its content has convinced many users to improve their financial game. Focusing on personal finance topics, Yang answers the following questions about taxes, budgeting, and investing.
It's no surprise that Curtis Ray, CEO of MPI ™ UNLIMITED, would see the power of TikTok in reaching new investors. Ray makes it clear the importance of planning retirement for a generation just beginning their careers. He developed the MPI (Maximum Premium Indexing) plan, which uses the security guarantee of permanent life insurance, the growth potential of the stock market and the power of compound interest to achieve a higher retirement income tax-free. While this topic might not sound sexy to Gen Z, Ray's easy-to-understand portrayal has amassed more than 1.3 million followers and is helping a new generation at school understand the importance of retirement planning.
While most of us only danced or sang viral hits on TikTok during the lockdown, Tori Dunlap gave financial advice in July and has amassed nearly a million followers already. Dunlap is the founder of Your first 100K, a financial education website aimed at women. Dunlap believes one of the best things you can do is automate savings. She drives home to her followers that all goals are different and that your financial plan must match your goals and lifestyle.
While Jamie Frankhauser covers financial advice in her videos, she has a broader line of business where she handles everything from entrepreneurship to motivation. With just under 31,000 followers, she's not that well-known, but is very popular with the Gen Z crowd as a recent college graduate.
Zaid Admani started day-to-day business at the age of 18, but instead of doing finances in college, he became a civil engineer. His 220,000 TikTok followers love him because he explains complex financial terms in simple language and with strong graphics. His financial advice sounds like it comes from your buddy more than from a stranger.
Financial literacy is arguably the most important topic that is NOT taught in school. These five TikTok influencers are using the social media platform to educate a generation about the importance of investing, reducing debt, retirement planning, and financial freedom.