Podcasting is the new normal in digital marketing.
Experts call podcasting modern blogging.
With the new decade, the digital “audio experience” is increasing and its impact is bigger, better, more targeted, more functional, more useful and more Google-friendly.
Podcasting for digital marketing: in numbers
The Podfest in March 2020 was the sixth edition of the annual international event by Chris Krimitsos.
It has also been skated from the pre-pandemic shutdown as one of the final live events of 2020.
Who would have known that a few months later the podcast community would switch to a purely online event for the Podfest Global Summit and set the Guinness world record for the largest participation in virtual podcasting.
The Impact of the Pandemic on Podcasting
"Podcasts helped people dialogue in a world where interaction was distant and helped people talk about mental health," Krimitsos said. “2020 was the founding year in which podcasts overtook the radio medium in the eyes of the general user. We will see that 2021 will be a very important year of growth for many of the new content creators who started in 2020. "
Read on below
Today there are more than 1.5 million podcasts on Spotify alone.
Depending on how you look at that number, half a glass full tells us there is less competition and more ways to grab a headset and hit the record button.
Here you can find information about the podcast audience.
Podcast topics and platforms
With an opportunity for the audience to cover every topic in the universe, from niches of niches to the broadest categories, including industry news, trends and commentary, the choices are endless.
Comedy is one of the most popular genres, followed by education and news. So if you have a personality and something to teach your audience or tell you about the latest trends, bam!
Your podcasting success path is on the way.
Spotify is the most dominant listening platform for podcasts and, according to Statista, has more than 25% of the market share, followed by Apple, Google and Pandora.
Read on below
The digital marketing side of podcasting
Whether you call it an audio experience, talk show or podcast, the digital marketing side should not be missing.
Just like in blogs or social media posts, optimizing your podcast is vital to having organic presence.
Search engine marketers are getting ready for tears of joy 😂
The number one thing people learn the most about podcasts is search!
Not Spotify, not Apple Podcasts; The name of the podcast show or host name is googled.
If you're a podcast host, why should you send that valuable traffic to Spotify or Apple?
All the more reason to have and optimize your website for your podcast in order to be number one on Google and to own the traffic to your digital domain.
Podcast digital marketing & more
While many podcasts include a recap of each episode, it is worth investing your time optimizing the show recap. This description is sometimes referred to as "Notes," as you would on a typical blog post.
Optimized podcast content helps draw attention to the page for current and future retargeting purposes.
A podcast marketing & PR checklist
Follow these tips to ensure you're making a quality podcast and that each of your episodes is getting the visibility it deserves.
- Have your own website for your podcast and optimize accordingly.
- Do keyword research and invest in episode optimization like blog post to dominate search results.
- Have a consistent schedule with planned topics, topics and guests. Check out a cool tool, UseTopic.com, a sneaky platform that uses machine learning to identify content optimization and SEO opportunities.
- Use calendly If you want to block time for interviews every week and add a list of questions to your calendar, invite guests to fill out.
- Ask your guests to share the interviews to make your name known and known.
- Start a podcast or have a legendary guest? Make a press release.
- Use email lists to promote your podcast or to make a list from your podcast website.
- Get sponsors to offset costs or collaborate on cross promotions.
- Use paid ad strategies to increase engagement, brand awareness, and specific episodes for the important audience.
- Use all podcast directoriesincluding the large (e.g. Spotify, Google Play) and smaller (e.g. Stitcher). Remember to reach all of the audience's options. Each directory is a new audience opportunity.
- Attend live events dedicated to podcast SEOhow the show SEO Saturdays hosted by podcast SEO expert Jürgen Berkessel. Submit your podcast to review live on the show or watch and get tips on your digital podcast marketing. "With an SEO-based podcast discovery approach and tools like Topics, I was able to increase podcast website traffic by 351 percent in a week," said Berkessel.
- Be a guest on other podcasts Not only do you get notoriety, but you can also create links to your own website to strengthen domain authority and reach new audiences. "My goal is to be able to host five podcasts a week as part of my public relations strategy," said Nathan Hirsh, founder of Outsource School and former founder of FreeUp. Imagine advertising 500 guest appearances in a year? #Gates!
- Attend virtual and, if possible, personal conferences Learn from experts like Podfest or Vidfest, where you can also find a podcasting production market and service sources to get you started.
- Do you need guests? Visit a free service company to book your guests, like Interview Valet.
- Dip your toes into affiliate marketing strategies. Target your podcast to products and services you believe in and leverage passive income as you spread your influence.
- Read specialist books and guides to make the podcasting process as painless as possible. Check out Podcast Guest Profits by Tom Schwab or The Podcast Playbook by Matt Wolfe and Joe Fier, co-hosts of Hustle and Flowchart Podcast.
- Get inspiration from podcasts outside of your industry and do it yourself.
- Host a podcast as part of our PR strategy Top of Funnel and brand awareness to build leadership and authority.
- Build your podcast into a community Use a Facebook group or offer training with webinars, courses, and even VIP masterminds. Check out this Hustle and Flowchart Facebook community or the New York Times Book Club Podcast curates different book club podcast episodes for discussion each week.
- Request your podcast entry, set up a feed, discover a new podcast on Podchaser, which as IMDb is shaped by podcasts.
- Do you have a book? Turn it into a real-time version with a podcast.
- Do you need a free daily podcast briefing delivered to your inbox? Subscribe to Podnews.
Digital Marketing Top voices in podcasting from podcasters
Read on below
Here's a digital marketers hit list where you can subscribe and learn the latest industry insights from mortals, rising stars, and legends.
Joe Fier, co-host and digital marketing entrepreneur at Hustle and Flowchart, picked these as his favorite podcasts:
Host Roland Frasier invites insanely successful entrepreneurs to share their stories, mindsets, and digital marketing strategies, including copywriting, customer experience, and acquisition.
Read on below
Host and business coach James Schramko talks about living more and less working with a variety of magnetic topics and advice, including insights from the founder of Copy Chief, tips on LinkedIn ads, link building, and more.
Noah Kagan Presents
Host Noah Kagan invites writers and high-profile experts to share advice and shed light on all aspects of business, career and management.
The understanding from George show
Hosted by bestselling author George Bryant, this podcast covers everything from list building and email marketing to Instagram hacks to lessons on productivity, entrepreneurship, and unlocking power from within.
One of his reviews describes this podcast as. "Jedi from the digital marketing world who fights the dark side with his lighthouse method."
Author, speaker and podcast expert Tom Schaub selected these audio experiences for successful insights:
The Marketing Book Podcast
This podcast was hosted by Madison Avenue stand-up comedian and advertiser Douglass Burdett and referred to as a go-to-sales and marketing podcast by LinkedIn and Forbes.
Read on below
Lochhead on Marketing
Moderated by Christopher Lochhead, who describes himself as "there, done", with over 30 years of experience in the trenches of Silicon Valley, who likes to drink whiskey, smoke a pot and swear.
Recent episodes include topics like exercise marketing, generous marketing, marketing over coffee, and even writing a book.
Follow your difference with Christopher Lochhead
Another podcast from Christopher Lochhead with a broader perspective and more celebration of the people, ideas and companies that stand out – known for its inspiring guests and unique perspectives.
Brand You Podcast with Mike Kim
Host Mike Kim, who has completed 300 episodes at the time of this article, is best known for his branding strategy, product launches, and direct reply copy. His podcast takes you on a journey on topics ranging from workflows to branding strategies to content marketing.
Chris Krimitsos, Podfest and Vidfest producer, named these podcasts to subscribe to the superpowers of digital marketing.
SEO Podcast: The Unknown Secrets Of Internet Marketing
This digital marketing podcast by Chris Burres and Matt Bertram has aired since 2009 and has more than 3.6 million downloads.
Read on below
One of the youngest guests is Gary Illyes from Google. Topics include YouTube SEO, Avoiding Negative Ads, and Targeting Multiple Cities with SEO.
"Great and complete show about SEO, something most people overlook these days," said Krimitsos.
The Hustle and Flowchart Podcast
Co-hosts Matt Wolfe and Joe Fier selflessly break the mold of the typical business podcast and let the audience choose their trip.
They are aimed at digital marketers and entrepreneurs looking for engaging and stimulating conversations with actionable takeaways.
E-Myth's author Michael Gerber is one of the youngest guests.
Topics range from affiliate marketing, public relations, list building and trends in entrepreneurship.
Podcast growth show
This podcast is moderated by Jürgen Berkessell and offers more than just podcasting. "Jürgen is a marketing architect," said Krimitsos.
The show includes podcast syndication, content, production, workflows and more.
More podcasts for digital marketing and public relations:
Aliza Licht leave your mark
The topics of bestselling author Aliza Licht include career advice and personal branding with a touch of public relations.
Read on below
The youngest guests give advice on selfless advertising, effectiveness, sideline activities and creating magnetic content.
Hosted by the legendary Guy Kawasaki, this podcast promises and delivers interviews with the world's most remarkable people, from surgeon general to former CEO of Dunkin Donuts to Melanie Perkins, founder and CEO of Canva.
This podcast is moderated by Stephan Spencer and is referred to as the Marketing Podcast MBA. Spencer is a three time writer including The Art of SEO.
Current topics of the podcast include influencer marketing and how your SERPS brand is your next business card.
The Search Engine Journal Show
Not to be biased, how could we leave out our own branded podcast?
Moderator and SEJ founder Loren Baker speaks to leading industry experts and authorities about SEO, PPC, social media, content marketing and digital marketing.
Social PR Secrets
I covered the interface between public relations, SEO, and social media and turned my book into a podcast in the first month of the lockdown in March 2020.
Read on below
Rand Fishkin is among the youngest guests to celebrate the 100th episode. Topics include ecommerce, Facebook ads, project management, PR hacks, trends and tips for entrepreneurs and businesses of all sizes.
"Alexa, what is the future of podcasting?"
"Look out for Alexa voice-activated skills that will help bring new users into a show," said Krimitsos, who plans to host Podfest 2021 June 1-13 as a personal event in Orlando, Florida.
"I'm excited to see how the YouTube playbook works in on-demand audio as Spotify is putting it to the test and it's paying off so far."
Whether you're a podcast listener, guest, or presenter, there's a place in the air where anyone can jump in or tweak the experience – hit play on podcasting for digital marketing.
Read on below
In-Post Image # 1: Edison Research
In-post picture # 2: Unsplash