It's time to pack up your summer sandals and get your fall wardrobe in order. September is here and with a new month coming, a slew of social media updates that brands and marketers can use to optimize their advertising and reach new audiences. From TikTok's new marketing partner program to Instagram's US shopping experience, these social media platforms have got you covered this month.
Social media updates
TikTok Launches Marketing Affiliate Program for Advertisers
TikTok has launched a new marketing partner program to provide brands and marketers with the tools to create, measure and optimize advertising campaigns on the platform. The program was launched with 20 certified partners from various fields, including campaign management, creative development, brand effects and measurement.
In the past few months, the video app has launched TikTok for Business as well as self-service advertising solutions to help marketers achieve their goals and take advertising on TikTok to the next level.
New test variants of roles and shop tabs
If your Instagram looks a little different over the next few weeks, it's not you – it's the app. In order to further advance the culture of Instagram's developers, video and online shopping, Instagram would like to expand the core functionality and focus of the app.
Here is what each of the 3 options looks like:
As shown above, the new look and feel could show the Shops and Reel tabs in the navigation bar, with Search, Activity and / or Create moving up along with the Direct tab.
According to Adam Mosseri, CEO of Instagram, the changes “reflect changes we are seeing from people, both in the way they use the product and how they drive the culture on Instagram: the rise of developers, Explosion of videos, acceleration of online shopping. We want to adapt to these changes while keeping things simple. "
It seems that the desired change will be aimed at spurring the adoption of these functions. Whether or not it actually simplifies the Instagram interface is a different story. Stay tuned!
Instagram Shops expands to all US businesses
If you are looking to expand your ecommerce presence, now is the time. Checkout on Instagram will finally be available to all eligible US companies and creators with a shop account, offering a seamless and secure way to sell your products directly from the app.
Companies can open a shop with checkout on Instagram with Commerce Manager or through integration with platform partners such as Shopify and BigCommerce.
With Checkout, you can streamline your journey to purchase and gain access to other shopping tools, additional ad products, and product launches. Happy Selling!
Facebook adds new sponsored post options for groups
Over a billion Facebook users are regularly engaged in groups, and the social network is looking to add another potential revenue path specifically for group admins by adding new brand partnership posts to the group feed.
The new sponsored intra-group posts are an extension of Facebook's existing branded content tools and include a similar Paid Partnership tag to mark the monetized posts. This update could provide a significant opportunity for Group Admins who now have a clear process for partnering with brands and essentially selling them based on the reach of their group.
YouTube is updating video analytics and adding short story insights to the app
YouTube is updating its video analytics with new insights for the Creator Studio dashboard, as well as a new ad for analyzing stories in its mobile app.
The video analytics overview layout will soon be similar to the channel analytics format and will include a new section with real-time performance indicators.
In terms of stories, YouTube is also introducing a new form of basic analytics in the mobile app by showing aggregated views and subscribers derived from the stories published over the past 14 days.
The additional insights help the developers to maximize their content while increasing the transparency on the platform.
Google adds lead form extensions for YouTube and Discovery campaigns
After testing the ad extensions for lead forms in search campaigns since last October, Google is extending the functionality to ads for YouTube and Discovery campaigns. Similar to lead generation ads on other platforms, the new features allow users to submit their contact information in a form to show interest in a product or service.
For example, advertisers can include their lead forms with a title, description, and message, along with specific information such as the customer's name, email address, and phone number, and business contact information such as company name, job title, business email address, and work customize phone.
Twitter officially launches new "quote tweets""
After introducing a new, separate list of "Retweets" and "Retweets with Comment" in each tweet, Twitter officially opted for "Quote Tweets" to replace the "Retweets with Comment" list. Users can tap a tweet and then click "Quote Tweets" to view them all in one place.
This update reflects Twitter's efforts to be more transparent about engagement and make it easier to find retweets with comments and see how people react to each tweet, which could even lead to similar engagement.
Brief review (social media updates):
- Tick Tack: Marketing affiliate program for advertisers
- Instagram: New test variants of roles and shop tabs, Instagram shops will be expanded to all US companies
- Facebook: New options for sponsored posts for groups
- Youtube: Updated video analytics and added short story insights into the app
- Google: Lead Form Extensions on YouTube and Discovery Campaigns
- Twitter: New function "Quote Tweets"
Tune in for another round of social media updates next month!
If you're looking to improve your social media results or have any questions about the latest platform updates, we're happy to chat!