Discovering how to sell on Pinterest can be a real change for your brand or business.
In fact, Pinterest is full of e-commerce features that are optimized for increasing traffic and sales.
We'll tell you why Pinterest is such a powerful business tool and give you eight key tips to get your Pinterest e-commerce strategy on the road today:
Should Pinterest be part of your ecommerce strategy?
Pinterest is often overlooked by brands, but it can be one of the best platforms to increase awareness, clicks, and sales.
As a visual discovery platform, Pinterest is perfect for reaching new, relevant target groups. In addition, the entire experience is fully clickable so browsers can easily become customers.
And that's not all. Pinterest's audience is seriously powerful.
According to a survey by Cowen and society47% of social media users saw Pinterest as the platform for discovering and shopping for products – more than three times as high as those quoting Facebook or Instagram.
Pinterest demography usually also has greater purchasing power than most other social media platforms.
over 70% from Pinterest 367M+ Monthly active users are female, and when women's global income reaches trillions of dollars, Women are expected to control almost 75% of discretionary expenditure by 2028.
In terms of location, the U.S. is still the lion's share of User. Indeed over 34% from everything American women aged 18 to 49 are active on the platform.
However, this does not mean that Pinterest is unnecessary if your target group is based outside the United States or even male-oriented.
Ready to start? Here are 8 ways to sell on Pinterest as a company:
- Learn about the shopping features of Pinterest
- Invest in Pinterest SEO
- Design pins with a view to divisibility
- Create lifestyle-oriented pins
- Present your products or services in video pins
- Strengthen the sense of community around your brand
- Get to know Pinterest Analytic
- Invest in Pinterest ads
Did you know that you can now plan, plan and automatically post to Pinterest with Later – for free!
How to sell on Pinterest: 8 tips to increase traffic and sales
If you haven't invested in your Pinterest ecommerce strategy yet, there's never a better time to get started.
Pinterest saw one 26% Increase in monthly active users from 2019 to 2020 with enormously Growth in international markets.
In addition to this rapid expansion, Pinterest has released several new features in the past 12 months that are specifically designed to promote e-commerce on the platform.
With that in mind, you can use Pinterest to drive more sales and build your business as follows:
One of the best ways to get more sales with Pinterest is to use Pinterest's built-in shopping features:
Pinterest Shopping Feature # 1: Product Pins
The easiest way to make your Pinterest content purchasable is to use Product pens.
Product pins make shopping a lot easier because they include real-time pricing, availability, and information about purchasing your product.
According to TechCrunchThe number of product pins has more than doubled in the past year, and traffic to retail locations has increased by 230%.
And earlier this year, Pinterest made the shopping experience even easier by introducing a new one Shop tab on search results.
Before this new function, product pins could be found in search results, in the home feed and on boards.
With this recently released update, in-stock items can now be found under a new, dedicated "Shop" tab that appears in search results and on Pinterest boards that can be purchased.
Follow the steps on Pinterest to add product pins to your Pinterest for Business profile Here.
Pinterest Shopping Feature # 2: Catalogs
Catalogs are the easiest way to convert all of the products listed on your e-commerce website into shopable pins.
It's like a traditional product brochure, but fully clickable and shared!
In order to create a catalog for your company, you have to do some quite complex tasks technical requirements.
Once you're done, your Pinterest catalog will automatically update when you update your website's product feed. So your pins always reflect your current product range.
Learn more about how to set up Pinterest catalogs for your business Here!
How to sell on Pinterest Tip 2: Invest in your Pinterest SEO
As already mentioned, Pinterest is primarily a search-driven platform. This is great news for companies looking to reach potential new customers organically.
How do you optimize your search on Pinterest?
The trick is to add relevant keywords on Pinterest Specific for your company and your products, but also for your target group search to the.
For example, if your company specializes in selling artwork for framed children, you may want to include popular search terms such as "kindergarten ideas" and "kindergarten decor".
TIP: If you're not sure which keywords are trending, use Pinterest's Keyword research tool for inspiration!
Once you've found the best keywords for your business, you can optimize these three key fields for finding them on Pinterest:
Pinterest SEO Field # 1: Pin Title
There are several places where you can insert SEO keywords, but one of the most important ones is your pin title.
Notice how Etsy uses multiple keyword variations in their pin titles to show up in multiple relevant search results – maximizing their visibility!
Pinterest SEO Field # 2: Pin Descriptions
You should not only have optimized keywords in your pin titles, but also include them in your pin descriptions.
You can include up to 500 characters in your pin descriptions. However, it is worth paying special attention to the first 50-60 characters, as these will most likely appear in people's feeds.
The best way to add keywords to your pin descriptions is to weave them into descriptive sentences. This provides valuable information and contexts for your audience and at the same time serves your SEO goals.
HASHTAG TIP: Although there is no definitive set of rules, high traffic pins usually contain between 5 and 10 keywords and 3 to 5 hashtags!
Pinterest SEO Field # 3: Boards
And finally, it's a good idea to optimize the titles and descriptions of your Pinterest boards too.
This improves the findability of the pins contained in each board and improves the organization of your Pinterest profile for your visitors. It is a win-win situation!
How to sell on Pinterest Tip 3: Design pins with a view to divisibility
As the name suggests, pins are designed in such a way that they can be shared far and wide. This is ideal for brands that want to increase their reach and win new customers.
In order to exploit the true viral potential of Pinterest, it is worth designing all of your pins Divisibility in the head.
But what makes a highly divisible pin?
First and foremost, it is important to think about what your audience will like. This can be a handy infographic, styling tips, or even a brand quote.
From a visual point of view, good design is the key. Beautiful branding, eye-catching colors and clearly visible, legible text overlays can help your pins stand out from the crowd.
ICYMI: You can use Later's text editor to add nice text overlays to your pins as you plan them. There are over 10 different fonts and several formatting options to choose from!
Create a seamless workflow for your business by editing your images with "Later" – available for all paid plans from just $ 9 a month!
How to sell on Pinterest Tip 4: Create lifestyle-oriented pins
Pinterest is a platform for inspiration for lifestyle – be it for fashion, home decor, party planning, career tips, food recipes, handicrafts, DIY, fitness or best practices for wellbeing.
So if you want to increase your sales on the platform, you should consider how you can use this intention with your content strategy.
For example, if your company specializes in custom cakes, you may want to share inspiring cake decorating ideas for trendy calendar dates like Halloween, Thanksgiving, and Mother's Day.
By adding keywords to your pin titles like "Halloween Cake Ideas" and "Halloween Party Cake", you can get popular searches and get valuable information.
The same principle can be applied to almost any Business – even brands without a physical product.
Software company Asana Approval pins with tips for business administration, e.g. B. to run a successful product launch or to manage an editorial calendar.
Not only is this ideal for getting your brand in front of more people who are looking at Pinterest, but it is also an effective way to put your products or services in context.
How to sell on Pinterest Tip 5: Present your products or services in video pins
Video pins can really stand out in the search results, which makes them a great strategy to get potential customers' attention.
In addition, most searches on Pinterest return video video pins at the top of the results page, suggesting that the Pinterest algorithm gives video content a valuable extra boost.
For example, this organic video pin from MrandMrsMuscle is the one above Search Result Search Results for "Fitness Training":
And it's not just the added visibility that makes video pins so great. They are also a great opportunity to present your products or services in a more detailed and engaging way.
Video is a very effective format for examining details or showing your products in action. This can make all the difference when it comes to increasing all important sales.
DID YOU KNOW: With you can plan video pins quickly and easily Later!
Simply select a date and time to send your video content to Pinterest for review (all videos must be approved by Pinterest), and your video will go live on the board of your choice once it's approved.
Schedule and post video pins automatically later, available for all paid plans!
A … create stronger sense of community It's always a good idea on every channel, especially when it comes to driving more sales.
Crossing the bridge from passive followers to a dedicated community gives brands a higher level of loyalty, which can make all the difference in buying decisions.
However, as a search-oriented platform, it can be difficult to build a committed following.
One way to overcome this is to display User Generated Content (UGC) on your Pinterest boards.
UGC is brilliant in that it allows certain community members to feel like VIP contributors, while the wider community benefits when real people use and enjoy your product or service.
Alternatively, you can invite brands or content creators to collaborate with a similar audience Group board members. This is a great way to strengthen your brand’s profile through associations, and it can also create new opportunities for partnerships!
How to sell on Pinterest Tip 7: Get to know your Pinterest Analytics
If you're serious about increasing Pinterest sales, understanding your target audience’s demographics, interests, and content can help enormously Advantage.
And the best way to do this is to jump into yours Pinterest Analytics.
Pinterest Analytics is full of helpful insights, including which pins have driven the most Clicks for your brand.
By analyzing this data, you get a valuable picture of the type of content that will be converted with your audience. This is one of the most effective ways to inform your future strategy.
You can also gain a much deeper understanding of it WHO You deal with.
Audience Insights are great for showing your audience demographics such as age, gender and location, but perhaps more remarkably, they also show the most popular ones Categories and interests for your audience.
This can be a smart way to find inspiration for new content ideas that are relevant to your business.
TIP: Are you looking for further insights? Track and measure your Pinterest growth over the past 3 months Later. Just have a look at your Pinterest Analytics in your Later app!
How to Sell on Pinterest Tip 8: Invest in Pinterest Ads
If you want to grow Pinterest sales overnight, Pinterest ads may be your ticket to success.
Sponsored pins are one of the easiest ways to make your content more accessible to people because your pins appear higher and more frequently in search results.
You can even target your sponsored pins based on demographics or interests Pinterest ad manager.
To take advantage of this extra exposure, it's a good idea to use pins that grab attention and encourage clicks. Consider using eye-catching designs, clearly visible news or branding, and fascinating pin titles.
With Pinterest's wide range of tools and features, it has never been easier to drive traffic and sales from the platform.
Are you ready to start your e-commerce strategy?
Plan, plan and analyze your pins with Later!
Sign up today and join the 2 million companies that use Later to manage their social accounts.
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Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener to true crime podcasts. You can connect to her on Instagram @ jillwrren.