Facebook is introducing a redesigned page layout and new features to help build communities and meet business goals.

The most notable change in the layout of Facebook pages is the emphasis on followers over the number of likes. Users can no longer see how many likes a page has received. Instead, it shows the total number of followers.

Follower is arguably a more important metric, at least for site administrators, as it relates to the number of people who have signed up to receive updates from the site.

Another change in the page layouts will make it easier for users to see who is doing them. Page manager bios are now more accessible.

These are the most important changes for users. Now let's take a look at the new features for businesses and marketers.

5 new features for Facebook pages

Facebook is adding the following new features to its pages:

  • A dedicated news feed
  • Easy navigation
  • Improved site management tools
  • Actionable Insights
  • Security and Integrity Features

Read on to learn more about these features in detail.

Dedicated news feed

For the first time ever, page managers can now display a dedicated news feed separate from their personal feed.

“We're bringing the power of newsfeeds to Pages for the first time. Now Pages can discover and participate in conversations, follow trends, interact with colleagues, and connect with fans. "

It also suggests new connections such as other public figures, pages, and groups in the news feed for pages. Trend content suggestions are also displayed in the news feed.

advertising

Read on below

In an effort to encourage more engagement from sites, comments from public figures will appear at the top of the comments section.

Redesigned Facebook pages, added 5 new functions

This allows pages to be more visible to a wider audience. Users can follow pages directly from the comments.

advertising

Read on below

Easy account switching

Facebook makes it easy for administrators to navigate between their personal profile and their page using a toggle switch.

You can access this feature by tapping the three-line icon in the lower left corner of the main navigation bar.

At the top of the screen you can see your personal profile and your page. Tap one or the other to switch between them.

Redesigned Facebook pages, added 5 new functions

Improved page management tools

Facebook is introducing task-based admin controls on Pages that can be used to assign permissions based on specific tasks.

advertising

Read on below

Administrators can assign different levels of access to manage tasks such as insights, ads, content, and community activities and messages.

Redesigned Facebook pages, added 5 new functions

Actionable Insights

Facebook says it brings more actionable insights to Pages, but the exact details are null.

advertising

Read on below

A help page says, "Updated insights will help you understand your target audience and how your content is performing."

The improvements to Page Insights should also include more relevant notifications.

Security and Integrity Features

Facebook improves its ability to identify activities that are not allowed on the platform, including hate speech, violent, sexual or spammy content, and impersonation.

As part of this effort, Facebook is making the blue verified badges more visible, making it easier for users to identify posts and comments from authentic pages and profiles.

No functions are removed

Aside from public censuses, nothing will be removed from Facebook Pages as part of this update. Administrators still have access to everything they did before.

advertising

Read on below

For more information, see the official announcement accompanying this help page.

LEAVE A REPLY

Please enter your comment!
Please enter your name here