In this week's episode of Marketing O'Clock, presenters Greg Finn, Mark Saltarelli and Christine "Shep" Zirnheld report on the biggest digital marketing news of the week.

Can we think of a better name for the December 2020 core update? It's probably not that difficult.

If you can't hear Spotify, be sure to check out the video version of the show on the search engine journal's YouTube channel.

Google confirmed that the latest core algorithm update, known as the December 2020 core update, will be released on December 3, 2o20.

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Early data shows a lot of activity since the update began, but the lasting effects won't be apparent until the rollout is completed in about a week. Many webmasters have been disappointed with Google for posting such a big change over the holiday shopping season.

The December 2020 Core Update will now be released live. As is usual with these updates, it usually takes one to two weeks to fully roll out.

– Google SearchLiaison (@searchliaison) December 3, 2020

In a new report released this week, Shopify unpacks the major trends that will impact the state of trading in 2021 and beyond.

Important predictions are:

  • Young consumers will shake up the retail landscape.
  • Physical retail will continue to evolve, with an emphasis on contactless payments, shopping appointments, and alternative pickup options.
  • An increased focus on supporting independent brands and retailers.
  • Consumers are choosing more environmentally friendly products.
  • A disruption in the banking, finance, and credit industries.

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YouTube announced more options for developers using the Premieres feature to post new content.

Perhaps the most exciting update is the ability to create trailers for YouTube premieres so developers can give their viewers a taste of the new content.

With a new live forwarding option, channels can host live pre-shows before their video premieres. After the pre-show, viewers are automatically redirected to the premiere video.

Finally, YouTube gave developers more options for premiere video countdowns and the ability to schedule premieres from their phones.

Google announced in May that it would block certain "heavy" ads from Google Chrome. This week, advertising blocking on the New York Times website by Aron Pilhofer was discovered in action.

For the first time I saw this. pic.twitter.com/nY21Ty3RnK

– Aron Pilhofer (@pilhofer) December 2, 2020

In our Take-of-the-Week segment, Marie Haynes has Google on her list this Christmas season.

That didn't age well. https://t.co/GhFnYhFXWT

– Marie Haynes (@Marie_Haynes) December 3, 2020

ICYMI, Brett Westerman, then shared some updated Google Ads help documentation that all advertisers must bookmark.

While I knew #Google automated smart bids would negate other bid adjustments, it feels negligent not to take into account location and day / hour adjustments (and serve yourself to create out-of-time inventory that advertisers would otherwise could be unattractive). #ppcchat pic.twitter.com/Ag6zrzolMR

– Brett Westerman (@brettwesterman) December 4, 2020

We answer your burning questions about digital marketing in our quick lap segment:

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  • Who is officially done with maximizing conversions?
  • What do you need to know about the new Page Experience indicator in Google search results?
  • When did Twitter add a frequency limit to all campaign types?
  • Now where can you run the Google Ads lead form extensions? (Note: not the desktop search results).
  • Why should you never turn to TikTok for financial advice?
  • How can Canadians build their online shop for free? (Although we wouldn't recommend it.)

Visit the Marketing O'Clock website to subscribe to the show and read all of the articles on today's show.

Many thanks to our sponsor Upfluence! With Upfluence's all-in-one platform, marketers can optimize their influencer marketing campaigns and scale their influencer program in no time.

Selected image source: Samantha Hanson, Cypress North

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