Effects on corona virus: Importance of online presence for companies
Regardless of where you are in the world, you and your company are likely to be affected by the corona virus by now.
Given existing orders at home and the rules for social distance, many companies have found it difficult to stay afloat, especially when they rely on personal interaction.
This unprecedented and unusual circumstance raises the question: "What's next?"
Our answer: Use a marketing agency to build an online presence!
With non-essential employees working from home, they now spend more time online than before – everything that takes time!
These families no longer have to spend hours of their day commuting to work or taking their children to school. This is good news for you! Fewer hours of commuting mean more free time that many people apparently spend online. And if your customers are online, your company should also be online!
What is online presence?
If you have a website, you are technically online. While a website is essential, an effective online presence is not just a website.
In order to have an effective online presence, companies must ensure that all aspects of their company are properly represented. This means a good image, logo and content that represent the company and its goals. It also means getting in touch with your target audience through social media, blogging, search engine optimization and online marketing.
While you may feel that focusing on building an online presence is not worthwhile, keep reading this article as we delve into the importance of an online presence and explain how we can help you make the transition can facilitate!
1. Larger audience
The main reason why an online presence is important is that it opens your company's doors to a much larger audience. An online presence opens up your company to more than just your city, which you traditionally target. It can enable people to come across your business from anywhere, and you may be able to expand across county and country boundaries.
With the rise of the digital age combined with customer leisure time due to the effects of coronavirus, the chances that your customer will learn more about your company through an online channel are the norm.
So you want to increase your presence through the online channels that are available to you so that you can reach a much wider audience!
2. Easier presentation of products and services
The internet has made it easier than ever to let the world know what you have to offer! With a few photos of your product and descriptions, your customer can see everything you have to offer!
In addition, your customers can view your products or services outside of business hours. The Internet never sleeps, it can present your company all day long.
Customers no longer have to wait 8-5 office or business hours to reach you. With your online presence, you can find out what you need at a time that suits you. If you have any questions, you can add chat boxes to help you with specific questions.
3. More effective marketing
With an online presence, it will be much easier for you to market your company effectively and creatively. This can be done through a well-designed, informative website, social media posts, videos, etc.
Online marketing has proven to be the most cost-effective strategy when it comes to the return you get. In fact, building a social media presence is cheaper than any form of advertising available today! The “divisibility” of social media makes it even easier for you, as customers can easily inform their own friends and followers about your company.
4. Positive reviews
How often do you see reviews before you shop on Amazon?
Well, your company's customers are looking for the same thing – reviews and / or testimonials! A credible company will get positive reviews.
It should go without saying that bad reviews can harm a company. Because customers use reviews to make purchasing decisions, it is vital for you to prioritize your customer service and get positive reviews.
Future customers can also recognize your positive attitude towards a negative evaluation and consider them more trustworthy.
This is particularly important for companies. A company that cannot be accessed online will not survive in this digital age!
In our current digital age, it is important for companies to consider search algorithms and social networks. In this way, potential customers can easily access your company online.