Introduction to RichAds

It can be difficult to find your way all the way through affiliate marketing.

Offers come and go, networks close their doors in seconds and traffic sources can switch from good to bad almost overnight.

As a result, it is of central importance for every partner to find reliable, high quality, high-converting traffic sources that consistently deliver results.

However, with so many competing traffic sources, it's easy to get overwhelmed.

It is difficult to know which traffic sources have already revealed their secrets and which ones will allow you to discover untapped markets and find hidden gold.

Whether or not you have the perfect deal and pre-lander ready, you could be paying a steep price without these cornerstones.

Buying traffic that can't be converted or that appeals to an audience that has little or no interest in what you are offering can seriously hamper your efforts.

To help readers avoid these costly mistakes, let's take a look at a traffic source powerhouse – RichAds.

A brief history of RichAds

RichAds is a performance marketing advertising network created for partners, marketers and agencies. The founders of the company started in 2013 with the Adtech product, which is now a white label DSP.

In 2018 they founded their own advertising network RichPush, one of the leading push transport networks. The network has now evolved to include push, native and pop formats in the 2.0 platform upgrade.

This is fantastic news for partners who prefer to manage multiple ad formats under the banner of a single ad platform.

The ad platform itself has been completely redesigned, resulting in a fresh, new look and feel and a brand new, intuitive interface that makes campaign management and sales optimization a walk in the park.

It verifies that the traffic is made up of only real human users – and therefore remains bot-free thanks to the team's fraud prevention and proprietary performance-based advertising technology.

So let's see how you can get started with the platform and leverage billions of daily impressions and optimization technologies (along with expert advice and account manager support) to reach new audiences and get more conversion traffic for your offerings.

This advertising network has a volume of 4 billion daily impressions in 200 countries, making it one of the highest-volume advertising networks in the world.

Register an account today and receive a special RichAds coupon code just for Mobidea readers.

RichAds Review

Explore the dashboard

Common to all formats is the campaign creation tool.

If you're new to RichAds, we recommend starting with the push ad format as it's still insanely effective, especially for industries like gambling, sweepstakes, betting, dating, finance, and Nutra. So you have no problem finding trending offers for your campaigns.

But don't think for a minute that you are alone to sort things out yourself!

RichAds has a team of experienced and dedicated support staff who will be in touch to help you with your game plan.


All you have to do is register and provide details of your preferred messaging platform. One of the advertising experts will then be in touch.

First click on Start Campaign.

You'll be greeted by a shiny new user interface that leaves no stone unturned with the targeting options.

At the very top, you can rename your campaign to something that you can easily identify later. All important data about your campaigns will be displayed in your dashboard after the campaigns have been created.

You can use this as a test campaign or focus on one or more audience segments.


Add your destination url, heading and message, and upload your icon and creative image for display.

You can add up to 10 designs for testing and even use the auto generator if you run out of ideas.

If at any time you are unsure whether the content you uploaded may be in violation of the guidelines, click the Content Policy for a comprehensive list of content allowed and disallowed on the platform.


Add your postback url or pixel along with your conversion type. With postback tracking, RichAds can maximize your conversions and ad performance with automated rules, micro bidding, target CPA and smart CPC.

You don't need to manually create the URL, select your tracker in the user interface and copy the pre-made link for the tracker.

The platform works seamlessly with Voluum, RedTrack, Thrive Tracker, BeMob, FunnelFlux, AdsBridge and other popular trackers.

Related Content: Best Affiliate Tracker Right Now


Select GEO (country, plus region and cities), mobile, tablet or desktop and optimize your campaign with regional and device targeting and impressions.

You will also find unique targeting by device manufacturer and model here. You can also check out more options for advanced targeting below.

RichAds Insights Tool

Do you want more data?

Click on the RichAds Insights tool for CPC, CTR, and Impressions reports that will help you make informed decisions about which targeting options to use.

This tool shows you the average CPC by GEO, the clicks by vertical, the clicks by GEO and the average CPC by device.

It can be used to find information about which industries are converting to which GEOs and to find suitable offers for specific GEOs, along with which GEOs and devices are the most cost-effective for your campaigns.

If at any point you are stuck, you can watch the video tutorials provided or review the detailed help guides.

For even more information on how to get the most out of this tool, be sure to read the article on Supporting Critical Updates for RichAds.

Choosing your budget

We recommend setting a period of per day versus unlimited unless you know what you're doing. ASAP allows you to buy cheaper traffic in every possible situation when you have a winning bid, as opposed to Even, which gradually spends the budget.

Next, choose your CPC, budget, and CPA goal and voila! You have just created your first campaign. The recommended CPC is provided automatically.

You can also optimize your bids based on conversions here using Smart CPC, depending on how much control you want over the campaign.

Advanced targeting options

If you really want to get the most out of RichAds, it pays to familiarize yourself with the advanced targeting options.

There are a number of new features that allow you to compete with the pros.

While you can run your campaign without using this section, the results you expect from using it can make a huge difference in your ROI.

The ability to control your sources and set up automated rules adds another string to your bow and is a valuable addition to the platform.

Advanced targeting

To only address the most recent users, activate the "New subscribers only" button to only address users who have subscribed to push notifications in the last week.

By promoting these subscribers, you can expect less volume, but on the other hand, the click-through rate and conversion rates can be much higher.

You can also target:

  • operating system
  • Browser
  • Browser language
  • Connection type
  • Carrier targeting
  • IP

Tip: While this feature can be a weapon in the right hands, it's usually a good idea to choose higher traffic first and optimize your campaign later once you have the conversion data.


This section is a game changer.

You can use the platform to automatically select the best performing sources when creating your campaign.

Depending on your goals, choose between Premium (highest conversion), Standard (increasing your volume), Remainder (cheaper inventory) or New Sources (added within the last 30 days).

Premium sources can be converted up to many times higher than the average due to better rankings and target group lists. So be sure to try them out.

The software will automatically update new sources that are added unless you disable it in Settings.

You can use the field below this area to whitelist or blacklist specific publisher IDs.

You can even customize your bids for all kinds of targeting options by using Micro-bid area.

This can be preferred to the blacklist of IDs, which can disrupt a significant amount of traffic.

Add, subtract, multiply or divide your bid to keep full control of your ad spend!

Time schedule

This section adds the option to show bids only in the user's local time or UTC.

Choose your date range for your schedule or run across the entire campaign and see which days and hours are making the money.

Automated rules

This section is extremely powerful. You can apply rules to every aspect of your campaign.

First, select the item that you want to apply the rule to, e.g. B. publisher, subscriber list, website, motif, etc.

Next, apply the conditions to control bids, frequency caps, and impressions for this item.

You can also limit the rules to a period of your choosing.

There are even several pre-existing rules you can apply to filter out publishers that are expensive or non-converting.

Tip: Add additional rules to manage your campaign at a granular level. However, be careful not to filter out all of the data traffic!

Here are some cases for using automated rules.

1. Deactivating non-converting motifs

This rule can be extremely useful, for example, if you run ten motifs at the same time in a push advertising campaign.

If in the last 3 days:

  • CTR
  • Impressions> 2000
  • Conversions = 0


2. Change the commandments for a source

If it converts, but the cost is higher than the target CPA.

If in the last 7 days:

  • Conversions = 1


  • Reduce your publisher ID bid by 20%

Account manager support

RichAds support can be provided during all steps of launch and optimization. For example, customer service representatives can give you the whitelists and important tips for your offer.

Gamification of the user profile

RichAds found a great way to improve user interaction with the platform by adding gamification to the user profile.

You start out as a rookie, but can upgrade your rank to Professional or King depending on your ad spend or deposit.

This unlocks hidden functions on the platform, e.g. B. Whitelists, an expert on personal ads, traffic insights, on-demand themes, and priority moderation, depending on your level.

The benefits are well thought out and are exactly the same as using ad spend.

Plus, you'll be assigned an account score, which isn't just for fun. It will help you familiarize yourself with all aspects of the platform and it has links to articles on how to get the most out of the RichAds experience.

Native, pop, and display ad formats

So far we've looked at the tools for creating push ad campaigns. You can also choose native traffic for your campaigns, view pop-ups, and view (currently in closed beta) traffic.

For those new to these ad formats, here's a quick summary:

Indigenous – Native ads are non-intrusive banners that blend into the surrounding content of a web page. They have high click rates and user engagement.

pop – Pop traffic is usually shown as a new tab that appears under a previously visited page. They do not interrupt the user experience and only appear when a user closes the main window.

to press – Push ads are notifications that can be viewed on both mobile devices and desktops. Users receive a personalized notification when the advertiser sends a new message or updates their content.

Push ads have 100% visibility and the highest click rate.

With RichAds, most aspects of the campaign creation tool remain the same regardless of the ad format, but you will find some differences that are unique to each one.

This mainly depends on the set up of the subject and the cost model for the budget.

For push it is CPC, for pop it is CPM and Native is also CPM.

While you can't just copy a campaign to a new ad format, it's the next best thing due to the ease with which a new campaign can be set up.

This makes scaling campaigns with multiple ad formats a breeze.

The nice thing about the RichAds platform is that the proprietary advertising technology and advanced algorithm work the same in all ad formats in order to bring you the best possible traffic for your campaign.

It would also be nice to have the option to create a new campaign from a saved template in future iterations of the platform.

When you start your Native Ad campaign, you can even check the predicted performance in advance by viewing the number of clicks and their cost in your account.

The predictions are automatically generated according to your GEO, CPM and technology targeting options.

Different ad formats work better than others in some industries.

RichAds suggests the following industries by ad format:

To press:

  • Nutra
  • Contest
  • Bets
  • Dating
  • Finances
  • Gambling


  • Best categories
  • Dating
  • Gambling
  • Bets
  • adult
  • Apps & utilities
  • Contest


  • Best categories
  • Games
  • Finance & Insurance
  • Gambling
  • Nutra
  • education
  • software

While you don't need to stick to these industries, they are generally a good indication of the types of high-converting publisher traffic you can expect in each category.

Optimize your campaign

RichAds is a revenue-driven ad platform that uses intuitive automatic optimization to get results.

This means, among other things, that only ads that are relevant to the user and use premium traffic sources are shown.

This not only saves time, but also improves your efficiency. You can use the built-in rules to manage your campaigns or talk to a campaign manager about custom whitelists for your ad campaign.

This makes it easy for you to just select the sources that are performing well for you while blacklisting the ones that don't, managing your bids, and focusing on subjects with a high CTR.


The RichAds reporting tool allows you to see at a glance how your campaigns are performing.

This is important if you want to make informed decisions while optimizing your campaigns.

Like the campaign creation tool, the RichAds reporting platform is intuitive, easy to use, and full of useful features that will turn you into a professional analyst in no time!

RichAds includes the following columns in the reporting section – to give users a full picture of their performance on the platform:

  • segment
  • Commandments
  • Win rate
  • Impressions
  • CTR
  • Clicks
  • CPC, $
  • Conv. rating
  • Conv.
  • C1
  • C2
  • C3
  • C4
  • Cost per conv., $
  • Spend, $

You can also apply filters and segmentations to your reports that relate to specific campaigns, themes and other targeting options and display them over time.

This will give you a complete breakdown of your performance statistics and will easily identify which areas require your attention.

In conjunction with your tracker, the reporting tool is a valuable resource for optimizing your campaigns.

Tip: Focus on reducing ad spend on low-performing, high-cost-per-conversion traffic sources, and increasing bids on high-CTR and high-conversion ads.


RichAds – and thus also RichPush, RichNative, and RichPops – have a relatively low barrier to entry with a minimum deposit of just $ 100.

This gives you access to all of the standard functions of the platform, including professional support from the team who can assist you with whitelists, themes, setting up custom rules, optimization tips and industry information.

Payment can be made by credit / debit card, WebMoney, wire transfer and Paxum. More payment options are expected to be available in the near future.

There is also a minimum daily payment threshold of $ 25 that you may want to include in your budget estimates.

New functions for RichAds

It's always refreshing to see an ad network focused on pushing new boundaries.

RichAds goes beyond what you would expect from most ad networks and has a number of new features planned, including RichClub specials, international conferences, parties and meet-ups for free, and promises special gifts and surprises from the team.

You can even earn RichPoints which should bring you some cute perks if you stick with the platform. This is in addition to the existing bonuses that the platform offers to all users, which offer significant discounts on well-known related services such as forums, tracers and affiliate networks.

We also like the RichAds blog content and the RichAds Academy – both of which are dedicated to coaching partners and helping them succeed with some of the best educational materials.

If you have suggestions for the team, such as: For example, allowing crypto as a payment method or custom reporting time zones, you can select the Request Function tab to have your voice heard.


There is no doubt that RichAds is a top notch advertising network that has some useful features for performance marketers, especially for large volume scaling, advanced automated rules, and personal assistance.

The recently released update will appeal to advertisers working with push, pops or native traffic. A large number of high-converting publishers and a variety of targeting options are a welcome addition to the platform.

Partners who tend to work with one ad format can use the platform to scale to other markets or simply focus on the best performing industries in a particular format.

It is this versatility and scalability that makes RichAds a breath of fresh air.

With an intuitive and user-friendly interface – combined with many unique features like fraud protection and automated rules – RichAds is likely to continue to grow as a network and appeal to new and experienced partners alike

With so much more to add, there is much to explore and RichAds is well on its way to becoming the premier performance ad network of its kind.

Check it out here.

RichAd's verdict


  • Huge volume;
  • Good performance;
  • Great product features like Automated Rules & Microbidding;
  • Simple and fresh user interface.


  • Sources on the Reporting tab cannot be blocked.
  • Multi-geo-pop campaigns cannot be started.



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