This guide will show you how to create a website like AlieExpress quickly and easily, with possibly minimal investment.
What is all that noise about?
AliExpress is the one fifth largest B2C online marketplace in the world. It is famous for doing what Amazon or eBay actually never did in Asia: connecting Chinese sellers and the rest of the world through one user-friendly and flexible platform.
Every day 20 million People log into Ali to do their shopping: everything from wool socks to guitars, iPhone chargers to jewelry. Last fiscal year, Ali reported Profit of $ 72 billion. So, it is possible to make one AlieExpress clone? Actually it is like that. Let's see how!
Cloning AlieExpress: Key to Success
What makes AlieExpress so successful? In fact, there are many factors:
- It's international.
- China is the world's largest "workshop".
- Flexible logistics system with free shipping.
- Various payment systems from Visa to WeChat Pay.
- Ali Jack Ma's founder understood business in China like no other.
And of course we can't forget the platform's intuitive user interface. AlieExpress is 100% user-centric for both businesses and individual buyers. So let's talk more about Ali's anatomy and why it's so good.
Here are the key elements your AlieExpress clone must have:
Easy registration: don't cause any problems
There is nothing an e-customer hates more than a lengthy, complicated registration process. With AlieExpress, you can create an account in just two minutes: either by email or through a social network profile.
However, this process takes a little longer for sellers. There is one mandatory verification: all sellers must provide vital information about their business. You cannot come to the business start-up until Ali's administration has verified and confirmed it. This is necessary to filter out scammers.
Product Finder: Let Them Find What They Need
Ali is a monstrous hub and it's easy to get lost in the multitude of its products. Typically, buyers search for content using keywords: Mobile phone case, memory card, silver chain, Japanese money cat …
However, sometimes they don't know how to describe what to look for. Just like with Google, Ali allows you to upload an image. With the help of this feature, the website's algorithms will find what you want. The search can also be filtered by product categories: Toys, appliances, clothing, etc.
Payment process: keep it simple
If you want to be successful internationally, a variety of payment methods are a must.
You can't limit your platform to just PayPal as your overseas customers may have problems with it: currency conversion, legal restrictions, high commissions, etc.
Plus, it's always better to be able to pay immediately without having to wait for an invoice. The fact that you have just paid for something you wanted so badly gives you a feeling of satisfaction.
There's no need to invent a clone of Alipay – the platform's native payment service. However, options like MasterCard / Visa, Samsung Pay, Kiwi, Dwolla, and other lesser-known local systems should be compatible with your market at all costs.
Purchasing Management: Provide the details
Ali also allows customers to track the status of their orders. This includes the order amount, export methods, payment status, refund details, etc.
Feedback: Credibility won't hurt
One of the reasons Ali is so popular is because of the reviews and ratings from the real people who shop there. Customers use them to help select the most reliable supplier, highest quality products, and best refund policy.
In addition, sellers and buyers can stay in contact thanks to messaging. This brings even more confidence as users can clarify various details and get information about the status of their order. Dialog is always necessary when it comes to e-commerce.
Client support: resolve problems immediately
A customer is always right. But in your case there will be two types of customers who will sometimes turn into warring factions. You need to provide chat / email support to resolve disputes, liquidate foul play, arrange returns or refunds, etc.
Monetization: get your cut
Your piece of cake can come from two monetization models:
- Commission. In this scenario, you will receive a percentage of every money transaction in your marketplace. In this case, the profit depends directly on the number of total deals per month / year.
- subscription. You need to create subscription plans that offer various options and bonuses. And the more expensive the plan, the more premium features need to be provided: more products to display, priority customer support, etc.
Interestingly, AliExpress prefers to sell subscriptions to the companies. But since you're just getting started, you may want to stick to the commission model.
The best solution…?
As you can see. The digital architecture of such a marketplace is enormous. It enables millions of purchases, processing millions of transactions, and registering thousands of new sellers and buyers every single day.
Needless to say, it would take an arm and a leg to create a website like this from scratch. The final price a web studio charges for such a project can be as high as $ 200,000 and more.
The best tactic here is to use a finished script. At a much cheaper price, you can get:
- Multilingual support.
- Sales reports & statistics.
- Flexible order management.
- Comment and review sections.
- The extended payout system.
And other essential features that AliExpress could never do without. This is the easiest way to set up your own e-commerce market and attract thousands of customers quickly. Also, you can try that Free demo and see how it works.
Your ecommerce saga begins!
Now you know what tips to follow and what technical tools to use. They will surely make your long term ecommerce strategy effective.
Don't forget the most important lesson Jack Ma probably learned himself in building AliExpress and Alibaba: whatever service you offer, it has to benefit people, not just make money.