Now that the Google core update for December 2020 was officially rolled out, I can safely say that this website, the Search Engine Roundtable, has recovered from the Google core update in May 2020. I see upticks in organic Google traffic on days when I'm not posting stories above 130-150% in organic Google traffic.

Yes, this website was hit hard by the May 2020 core update. I was honestly curious and decided to do nothing, just do the same day-to-day life, not make any technical or site changes, just keep writing like me. And the site recovered.

It's difficult to measure comparisons on such small news sites. We keep getting spikes because of the news. However, if you are looking at the weekends and not posting articles, this is usually a good indicator of organic changes in Google traffic. I see organic Google traffic increasing by 130-150% on the weekends. I also see significant increases of 50% + and often 120% on weekdays.

Here are some of my google analytics charts. Note that I published numerous articles on December 1st and 2nd, and then throughout the month. Hence, the charts for news sites can be a bit misleading. Because of this, I've waited a few weeks to see the overall pattern with this update.

Comparison Comparison of organic Google traffic in the past two weeks versus the past two weeks (yes, I know Thanksgiving):

Only organic Google traffic in the past few weeks:

Here is the Google Search Console performance report:

Click for full size

Here are some visibility reports I asked Glenn Gabe to share with me:

Click for full size

Click for full size

Click for full size

So it wasn't the first time that this website was affected by a Google update. Google's Panda 4.1 met us in 2014. This website was previously hit for selling links. And the site has recovered every time. Here's another battle scar that I seemed to be recovering from.

What now? I am waiting for the next google update to reach this website. Seriously though, I think now is the time to revise, redesign this site and fix any technical issues. It's super old and maybe I should consult with an SEO to clean it up and make improvements. Why now and not after the May 2020 core update that hit me? Well, I was curious what would happen if I didn't do anything. Now that it's over, let's move on.

Forum discussion on Twitter.

LEAVE A REPLY

Please enter your comment!
Please enter your name here