YouTube gives developers access to new data that allows them to see what other channels their audience sees regularly.
You can find this data in the Analytics area of YouTube Studio on the desktop.
Creators will see a new card showing other channels that their audience has seen regularly over the past 28 days.
This is similar to another map maker that can be accessed in YouTube Studio to view other videos that the audience has seen over the past week.
While this data can be a valuable source of audience insights, as I mentioned in this YouTube keyword research article, it doesn't paint a complete picture.
Videos that an audience has seen in the past week may include trending videos, old videos, videos from defunct channels, and other types of random videos that do not reflect an audience's true interests.
On the flip side, channels that an audience has seen on a regular basis over the past 28 days are likely more representative of what that audience wants to see when they visit YouTube.
This is the content that the audience actively seeks and comes back to throughout the 28 day period.
Here are some tips on how to use data on other channels your audience has seen to guide your content creation efforts.
Read on below
Use of the data "Other channels that your target group has observed"
What can creators do with this new data in YouTube Studio?
One way to use it is with a report that shows how your audience's interests are changing over time.
As reports are made on the channels observed in the last 28 days, this data segment is updated regularly.
It would be a good idea for developers to develop their own method of logging this data so that, after a few months, they can look back to identify patterns in display behavior.
In addition to the channels and types of content an audience is watching, pay attention to popular video styles or formats as well.
For example, YouTube's new shorts format is tracked in analytics like regular video content. Creators can find that other channels their audience sees use this format in unique ways.
Read on below
It is important not to view the other channels as competitors. If an audience is constantly seeing multiple channels on the same topic, there is an opportunity for everyone to benefit from the collaboration.
Think of other channels that an audience sees as a list of potential collaborators.
Developers can reach out to these other channels and join forces on projects that could increase each other's audiences.
With data showing they have similar audiences, developers have the perfect icebreaker to reach channels they may not have had reason to contact before.
Look for this new record the next time you sign in to YouTube Studio on the desktop.