The popular SEO toolset provider announced that it will go public. The stock is listed on the New York Stock Exchange under the ticker SEMR. The company announced its performance figures including sales of $ 144 million, gross income of $ 95 million, and net loss of $ 7 million.

Last year, they spent $ 54 million on advertising trying to get customers as soon as possible after receiving a cash inflow in 2018 with a $ 40 million funding round. This helped increase the number of their paying customers to 67,000 last year.

Here is Semrush's highlight slide from the SEC filings:

Dan Barker tweeted the highlights of the SEC filing and Rand Fishkin, the founder of Moz who left the company some time ago, also shared his thoughts:

Really impressive what they have done over the past 6 years.

SEMRush climbed from 3rd place in SEO software to # 1 in terms of revenue and growth rate.

Ahrefs ranks # 2 at ~ $ 55-75 million, Moz # 3 (~ $ 45 million) * with a slower growth rate (after having been a leader for years).

* These are assumptions, by the way

– Rand Fishkin (@randfish) March 2, 2021

Super interesting to see his perspective.

Here are the highlights Dan shared:

Their timeline states that they exceeded 50,000 customers in 2019, which means that by 2020 they will have added about 10 to 15,000 customers.

– Dan Barker (@danbarker) March 2, 2021

More detailed details on the last 2 years:

ARR per paying customer:
December 2019 – $ 1,892 USD
December 2020 – $ 2,123 USD

# Paying customers:
December 2019 – 54,000 ($ 102.6 million ARR)
December 2020 – 67,000 ($ 144.2 million ARR)

– Dan Barker (@danbarker) March 2, 2021

The online learning program had 300,000 enrollments and 130,000 degrees.

– Dan Barker (@danbarker) March 2, 2021

The marketing and sales team alone consists of 308 employees (a total of 980 employees, ie almost 1/3 sales and marketing).

– Dan Barker (@danbarker) March 2, 2021

Congratulations to all Semrush employees and partners – we wish you all the best of success!

Forum discussion on Twitter.


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